A data profile of the people who buy, follow and care about FC Bayern Munich in Spain — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 3,029,890 people in Spain.
The average FC Bayern Munich fan in Spain is 35.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Manchester City F.C., Bundesliga, Ligue 1, with strongest over-indexing on Manchester City F.C. (17.64× the country average).
Demographically, the FC Bayern Munich audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical FC Bayern Munich fan in Spain is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the FC Bayern Munich profile in Spain.
36.7% are female, 63.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 35.9 |
| Estimated audience size | 3,029,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide FC Bayern Munich audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 27.3% |
| United States | 5.8% |
| Italy | 4.8% |
Where the FC Bayern Munich audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~700K | 1.43× | |
| 02 | Andalusia | ~800K | 1.30× | |
| 03 | Canary Islands | ~200K | 1.29× | |
| 04 | Catalonia | ~700K | 1.19× | |
| 05 | Comunidad Valenciana | ~400K | 1.07× | |
| 06 | Region of Murcia | ~100K | 1.07× | |
| 07 | Aragon | ~80K | 1.03× | |
| 08 | Basque Autonomous Country | ~100K | 1.00× | |
| 09 | Balearic Islands | ~80K | 0.99× | |
| 10 | Castilla-La Mancha | ~100K | 0.98× | |
| 11 | Castile and León | ~100K | 0.91× | |
| 12 | Galicia | ~100K | 0.88× | |
| 13 | Navarre | ~30K | 0.86× | |
| 14 | Extremadura | ~50K | 0.80× | |
| 15 | La Rioja | ~20K | 0.80× | |
| 16 | Principality of Asturias | ~60K | 0.78× | |
| 17 | Cantabria | ~30K | 0.76× |
The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 18.00× | ||
| 02 | Manchester City F.C. | Sports | 17.64× | ||
| 03 | Ligue 1 | Sports | 17.10× | ||
| 04 | Hansi Flick | Sports | 16.79× | ||
| 05 | Bundesliga | Sports | 15.91× | ||
| 06 | Daniel Fernandes | Sports | 15.67× | ||
| 07 | Sofascore | Sports | 13.66× | ||
| 08 | Chelsea F.C. | Sports | 12.99× | ||
| 09 | Arsenal F.C. | Sports | 12.33× | ||
| 10 | Liga F | Sports | 12.06× | ||
| 11 | A.C. Milan | Sports | 11.25× | ||
| 12 | Liverpool F.C. | Sports | 9.84× | ||
| 13 | Paris Saint-Germain | Sports | 9.69× | ||
| 14 | Juventus F.C. | Sports | 8.60× | ||
| 15 | UEFA Europa League | Sports | 7.96× | ||
| 16 | Xabi Alonso | Sports | 7.27× | ||
| 17 | Premier League | Sports | 6.51× | ||
| 18 | FIFA World Cup | Sports | 5.00× | ||
| 19 | Carlos Alcaraz | Sports | 3.20× | ||
| 20 | Real Madrid C.F. | Sports | 2.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Career Orientation | POWER | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.62× |
FC Bayern Munich has an estimated audience of 3,029,890 people in Spain, concentrated in Andalusia and Community of Madrid.
36.7% of FC Bayern Munich fans are female, 63.3% are male, with an average age of 35.9 years.
FC Bayern Munich fans show strongest brand affinity for Manchester City F.C. (17.64×), Bundesliga (15.91×), and Ligue 1 (17.1×) over the country average.
FC Bayern Munich fans in Spain are most concentrated in Andalusia (reach ~800K), Community of Madrid (reach ~700K), and Catalonia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond FC Bayern Munich itself, the audience over-indexes on Bundesliga (15.91×), Ligue 1 (17.1×), Chelsea F.C. (12.99×), and Arsenal F.C. (12.33×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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