A data profile of the people who buy, follow and care about Serie A in France — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 3,382,082 people in France.
The average Serie A fan in France is 30.9 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include UEFA Champions League, FIFA World Cup, Manchester City F.C., with strongest over-indexing on UEFA Champions League (3.02× the country average).
Demographically, the Serie A audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Serie A fan in France is more male, around 30.9 years old, with strong Social Media Usage tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the Serie A profile in France.
31.8% are female, 68.2% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 30.9 |
| Estimated audience size | 3,382,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Serie A audience comes from France.
| Country | Share |
|---|---|
| Italy | 37.5% |
| Brazil | 9.0% |
| United States | 4.3% |
Where the Serie A audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 1.72× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.53× | |
| 03 | Grand Est | ~400K | 1.28× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.14× | |
| 05 | Île-de-France | ~600K | 1.05× | |
| 06 | Hauts-de-France | ~300K | 0.89× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.85× | |
| 08 | Occitanie | ~200K | 0.83× | |
| 09 | Brittany | ~100K | 0.79× | |
| 10 | Pays de la Loire | ~100K | 0.77× | |
| 11 | Normandy | ~100K | 0.74× | |
| 12 | Centre-Val de Loire | ~90K | 0.72× | |
| 13 | Nouvelle-Aquitaine | ~200K | 0.67× |
The strongest cross-interests of the Serie A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Issa Doumbia | Sports | 12.20× | ||
| 02 | A.C. Milan | Sports | 4.57× | ||
| 03 | Manchester City F.C. | Sports | 4.51× | ||
| 04 | Bundesliga | Sports | 4.50× | ||
| 05 | FC Bayern Munich | Sports | 4.07× | ||
| 06 | UEFA Europa League | Sports | 3.97× | ||
| 07 | Chelsea F.C. | Sports | 3.82× | ||
| 08 | Premier League | Sports | 3.46× | ||
| 09 | Juventus F.C. | Sports | 3.33× | ||
| 10 | Liverpool F.C. | Sports | 3.32× | ||
| 11 | Manchester United F.C. | Sports | 3.30× | ||
| 12 | UEFA Champions League | Sports | 3.02× | ||
| 13 | Real Madrid C.F. | Sports | 2.66× | ||
| 14 | FIFA World Cup | Sports | 2.43× | ||
| 15 | Twitch | Games | 2.40× | ||
| 16 | Foot Mercato | Sports | 2.35× | ||
| 17 | Volleyball | Sports | 2.32× | ||
| 18 | Ligue 1 | Sports | 2.06× | ||
| 19 | Paris Saint-Germain | Sports | 1.72× | ||
| 20 | Etam | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.14× | |
| Extroversion | THRILL | 1.07× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Community Orientation | OPEN | 0.68× |
Serie A has an estimated audience of 3,382,082 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
31.8% of Serie A fans are female, 68.2% are male, with an average age of 30.9 years.
Serie A fans show strongest brand affinity for UEFA Champions League (3.02×), FIFA World Cup (2.43×), and Manchester City F.C. (4.51×) over the country average.
Serie A fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~500K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Serie A itself, the audience over-indexes on FIFA World Cup (2.43×), Manchester City F.C. (4.51×), Real Madrid C.F. (2.66×), and UEFA Europa League (3.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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