A data profile of the people who buy, follow and care about Premier League in France — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 5,579,937 people in France.
The average Premier League fan in France is 33.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include UEFA Champions League, FIFA World Cup, Real Madrid C.F., with strongest over-indexing on UEFA Champions League (3.02× the country average).
Demographically, the Premier League audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Premier League fan in France is more male, around 33.3 years old, with strong Social Media Usage tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the Premier League profile in France.
29.1% are female, 70.9% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 33.3 |
| Estimated audience size | 5,579,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Premier League audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.36× | |
| 02 | Grand Est | ~600K | 1.27× | |
| 03 | Pays de la Loire | ~300K | 1.10× | |
| 04 | Hauts-de-France | ~500K | 1.08× | |
| 05 | Brittany | ~300K | 1.06× | |
| 06 | Auvergne-Rhône-Alpes | ~600K | 1.01× | |
| 07 | Provence-Alpes-Côte d'Azur | ~400K | 0.98× | |
| 08 | Normandy | ~200K | 0.95× | |
| 09 | Occitanie | ~400K | 0.92× | |
| 10 | Nouvelle-Aquitaine | ~400K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.88× | |
| 12 | Centre-Val de Loire | ~200K | 0.86× | |
| 13 | Corsica | ~20K | 0.63× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.96× | ||
| 02 | Bundesliga | Sports | 3.95× | ||
| 03 | A.C. Milan | Sports | 3.82× | ||
| 04 | Serie A | Sports | 3.64× | ||
| 05 | Chelsea F.C. | Sports | 3.50× | ||
| 06 | UEFA Europa League | Sports | 3.48× | ||
| 07 | Liverpool F.C. | Sports | 3.35× | ||
| 08 | Manchester United F.C. | Sports | 3.18× | ||
| 09 | FC Bayern Munich | Sports | 3.07× | ||
| 10 | Juventus F.C. | Sports | 3.07× | ||
| 11 | Arsenal F.C. | Sports | 3.03× | ||
| 12 | UEFA Champions League | Sports | 3.02× | ||
| 13 | Foot Mercato | Sports | 2.82× | ||
| 14 | Real Madrid C.F. | Sports | 2.66× | ||
| 15 | FIFA World Cup | Sports | 2.51× | ||
| 16 | Ligue 1 | Sports | 2.49× | ||
| 17 | Olympique Lyonnais (Ladies) | Sports | 2.44× | ||
| 18 | Paris Saint-Germain | Sports | 1.89× | ||
| 19 | Soccer | Sports | 1.82× | ||
| 20 | Conforama | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.11× | |
| Early Adopter Mentality | POWER | 1.09× | |
| Luxury Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Community Orientation | OPEN | 0.67× | |
| Need for Security | CONSERVATISM | 0.69× |
Premier League has an estimated audience of 5,579,937 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
29.1% of Premier League fans are female, 70.9% are male, with an average age of 33.3 years.
Premier League fans show strongest brand affinity for UEFA Champions League (3.02×), FIFA World Cup (2.51×), and Real Madrid C.F. (2.66×) over the country average.
Premier League fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Grand Est (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on FIFA World Cup (2.51×), Real Madrid C.F. (2.66×), Ligue 1 (2.49×), and Paris Saint-Germain (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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