A data profile of the people who buy, follow and care about FC Bayern Munich in France — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 4,217,315 people in France.
The average FC Bayern Munich fan in France is 31.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Grand Est, Hauts-de-France.
Top brand affinities include Manchester City F.C., Paris Saint-Germain, Ligue 1, with strongest over-indexing on Manchester City F.C. (14.63× the country average).
Demographically, the FC Bayern Munich audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical FC Bayern Munich fan in France is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the FC Bayern Munich profile in France.
32.9% are female, 67.1% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 31.3 |
| Estimated audience size | 4,217,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide FC Bayern Munich audience comes from France.
| Country | Share |
|---|---|
| Germany | 27.3% |
| United States | 5.8% |
| Italy | 4.8% |
Where the FC Bayern Munich audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~500K | 1.67× | |
| 02 | Hauts-de-France | ~500K | 1.35× | |
| 03 | Île-de-France | ~900K | 1.27× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.00× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 0.99× | |
| 06 | Brittany | ~200K | 0.94× | |
| 07 | Normandy | ~200K | 0.94× | |
| 08 | Pays de la Loire | ~200K | 0.90× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.89× | |
| 10 | Occitanie | ~300K | 0.87× | |
| 11 | Centre-Val de Loire | ~100K | 0.87× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.78× | |
| 13 | Corsica | ~10K | 0.55× |
The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 16.59× | ||
| 02 | Manchester City F.C. | Sports | 14.63× | ||
| 03 | A.C. Milan | Sports | 12.68× | ||
| 04 | Liverpool F.C. | Sports | 11.11× | ||
| 05 | Bundesliga | Sports | 10.31× | ||
| 06 | Chelsea F.C. | Sports | 9.47× | ||
| 07 | Arsenal F.C. | Sports | 9.05× | ||
| 08 | UEFA Europa League | Sports | 8.65× | ||
| 09 | La Liga | Sports | 8.42× | ||
| 10 | Juventus F.C. | Sports | 8.11× | ||
| 11 | Olympique Lyonnais (Ladies) | Sports | 7.82× | ||
| 12 | Serie A | Sports | 7.73× | ||
| 13 | Premier League | Sports | 6.57× | ||
| 14 | Manchester United F.C. | Sports | 6.21× | ||
| 15 | Ligue 1 | Sports | 5.77× | ||
| 16 | FIFA World Cup | Sports | 5.26× | ||
| 17 | Paris Saint-Germain | Sports | 5.03× | ||
| 18 | UEFA Champions League | Sports | 4.44× | ||
| 19 | Real Madrid C.F. | Sports | 4.07× | ||
| 20 | Shopping and fashion | Shopping | 3.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.23× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Design Affinity | PREMIUM | 0.62× | |
| Extroversion | THRILL | 0.67× |
FC Bayern Munich has an estimated audience of 4,217,315 people in France, concentrated in Île-de-France and Grand Est.
32.9% of FC Bayern Munich fans are female, 67.1% are male, with an average age of 31.3 years.
FC Bayern Munich fans show strongest brand affinity for Manchester City F.C. (14.63×), Paris Saint-Germain (5.03×), and Ligue 1 (5.77×) over the country average.
FC Bayern Munich fans in France are most concentrated in Île-de-France (reach ~900K), Grand Est (reach ~500K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond FC Bayern Munich itself, the audience over-indexes on Paris Saint-Germain (5.03×), Ligue 1 (5.77×), Olympique Lyonnais (Ladies) (7.82×), and FIFA World Cup (5.26×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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