Foot Mercato Audience in France
Foot Mercato has an estimated audience of 9,217,117 people in France. 21.4% are female, 78.6% are male, average age 38.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: RC Lens, FC Nantes, RMC Sport, L'Équipe, Olympique de Marseille.
The average Foot Mercato fan in France is 38.2 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include RC Lens, FC Nantes, RMC Sport, with strongest over-indexing on RC Lens (6.04× the country average). Demographically, the Foot Mercato audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Audience demographics of Foot Mercato
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 38.2 |
| Estimated audience size | 9,217,117 |
Audience persona
The typical Foot Mercato fan in France is more male, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for RC Lens.
Foot Mercato fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 0.98× |
| Auvergne-Rhône-Alpes | ~1M | 1.15× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.52× |
| Hauts-de-France | ~900K | 1.07× |
| Occitanie | ~800K | 1.03× |
| Nouvelle-Aquitaine | ~700K | 0.9× |
| Grand Est | ~600K | 0.84× |
| Brittany | ~500K | 1.09× |
| Pays de la Loire | ~500K | 0.93× |
| Normandy | ~400K | 0.98× |
| Bourgogne-Franche-Comté | ~300K | 0.89× |
| Centre-Val de Loire | ~300K | 0.93× |
| Corsica | ~30K | 0.69× |
Top brand affinities of Foot Mercato fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RC Lens | 6.04× | Sports |
| FC Nantes | 5.51× | Sports |
| RMC Sport | 5.92× | Sports |
| L'Équipe | 3.66× | Sports |
| Olympique de Marseille | 3.88× | Sports |
| Olympique Lyonnais (Ladies) | 4.51× | Sports |
| Olympique Lyonnais | 4.62× | Sports |
| Winamax | 5.98× | Games |
| Stade Rennais F.C. | 5.58× | Sports |
| Ligue 1 | 3.18× | Sports |
| Soccer | 2.42× | Sports |
| Paris Saint-Germain | 2.15× | Sports |
| Eurosport | 3.74× | Sports |
| UEFA Champions League | 2.9× | Sports |
| Ligue 2 | 5.72× | Sports |
| Real Madrid C.F. | 2.53× | Sports |
| France Football | 5.25× | Sports |
| OGC Nice | 4.95× | Sports |
| Betclic | 4.33× | Games |
| Premier League | 3.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.29 |
| Career Orientation | POWER | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 58.4% |
| Côte d'Ivoire | 7.0% |
| Guadeloupe | 3.2% |
See Foot Mercato audiences in other countries
More Sports audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does Foot Mercato have in France?
Foot Mercato has an estimated audience of 9,217,117 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Foot Mercato fans?
21.4% of Foot Mercato fans are female, 78.6% are male, with an average age of 38.2 years.
Which brands do Foot Mercato fans like most?
Foot Mercato fans show strongest brand affinity for RC Lens (6.04×), FC Nantes (5.51×), and RMC Sport (5.92×) over the country average.
Where do Foot Mercato fans live in France?
Foot Mercato fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Foot Mercato fans also like?
Beyond Foot Mercato itself, the audience over-indexes on FC Nantes (5.51×), RMC Sport (5.92×), L'Équipe (3.66×), and Olympique de Marseille (3.88×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Foot Mercato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.