A data profile of the people who buy, follow and care about Foot Mercato in France — modelled from more than twelve digital signal sources. Foot Mercato has an estimated audience of 9,217,117 people in France.
The average Foot Mercato fan in France is 38.2 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include RC Lens, FIFA World Cup, FC Nantes, with strongest over-indexing on RC Lens (6.04× the country average).
Demographically, the Foot Mercato audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Foot Mercato fan in France is more male, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for RC Lens.
The key figures that characterise the Foot Mercato profile in France.
21.4% are female, 78.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 38.2 |
| Estimated audience size | 9,217,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Foot Mercato audience comes from France.
| Country | Share |
|---|---|
| France | 58.3% |
| Côte d'Ivoire | 7.0% |
| Guadeloupe | 3.2% |
Where the Foot Mercato audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1M | 1.52× | |
| 02 | Auvergne-Rhône-Alpes | ~1M | 1.15× | |
| 03 | Brittany | ~500K | 1.09× | |
| 04 | Hauts-de-France | ~900K | 1.07× | |
| 05 | Occitanie | ~800K | 1.03× | |
| 06 | Île-de-France | ~1.5M | 0.98× | |
| 07 | Normandy | ~400K | 0.98× | |
| 08 | Pays de la Loire | ~500K | 0.93× | |
| 09 | Centre-Val de Loire | ~300K | 0.93× | |
| 10 | Nouvelle-Aquitaine | ~700K | 0.90× | |
| 11 | Bourgogne-Franche-Comté | ~300K | 0.89× | |
| 12 | Grand Est | ~600K | 0.84× | |
| 13 | Corsica | ~30K | 0.69× |
The strongest cross-interests of the Foot Mercato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Didier Deschamps | Sports | 6.67× | ||
| 02 | RC Lens | Sports | 6.04× | ||
| 03 | Winamax | Games | 5.98× | ||
| 04 | RMC Sport | Sports | 5.92× | ||
| 05 | Ligue 2 | Sports | 5.72× | ||
| 06 | Stade Rennais F.C. | Sports | 5.58× | ||
| 07 | FC Nantes | Sports | 5.51× | ||
| 08 | France Football | Sports | 5.25× | ||
| 09 | Olympique Lyonnais | Sports | 4.62× | ||
| 10 | Olympique Lyonnais (Ladies) | Sports | 4.51× | ||
| 11 | Betclic | Games | 4.33× | ||
| 12 | Olympique de Marseille | Sports | 3.88× | ||
| 13 | Eurosport | Sports | 3.74× | ||
| 14 | L'Équipe | Sports | 3.66× | ||
| 15 | FIFA World Cup | Sports | 3.47× | ||
| 16 | Ligue 1 | Sports | 3.18× | ||
| 17 | UEFA Champions League | Sports | 2.90× | ||
| 18 | Real Madrid C.F. | Sports | 2.53× | ||
| 19 | Soccer | Sports | 2.42× | ||
| 20 | Paris Saint-Germain | Sports | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.29× | |
| Career Orientation | POWER | 1.22× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Tradition | CONSERVATISM | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Foot Mercato has an estimated audience of 9,217,117 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
21.4% of Foot Mercato fans are female, 78.6% are male, with an average age of 38.2 years.
Foot Mercato fans show strongest brand affinity for RC Lens (6.04×), FIFA World Cup (3.47×), and FC Nantes (5.51×) over the country average.
Foot Mercato fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Foot Mercato itself, the audience over-indexes on FIFA World Cup (3.47×), FC Nantes (5.51×), RMC Sport (5.92×), and Winamax (5.98×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Foot Mercato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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