Real Madrid C.F. Audience in France

Real Madrid C.F. has an estimated audience of 12,781,352 people in France. 30.2% are female, 69.8% are male, average age 33.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Paris Saint-Germain, FC Bayern Munich, UEFA Champions League, Foot Mercato, Ligue 1.

The average Real Madrid C.F. fan in France is 33.6 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Paris Saint-Germain, FC Bayern Munich, UEFA Champions League, with strongest over-indexing on Paris Saint-Germain (1.9× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Real Madrid C.F. fans

Demographic split for Real Madrid C.F. audience in France
MetricValue
Female30.2%
Male69.8%
Average age33.6
Estimated audience size12,781,352

Audience persona

The typical Real Madrid C.F. fan in France is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.

Top regions in France

Top regions ranked by reach for Real Madrid C.F. in France
RegionReachAffinity
Île-de-France3,624,3751.58×
Auvergne-Rhône-Alpes1,619,9011.08×
Hauts-de-France1,316,4421.17×
Occitanie1,183,3381.07×
Grand Est1,149,2381.11×
Nouvelle-Aquitaine1,050,2390.93×
Provence-Alpes-Côte d'Azur941,7500.99×
Pays de la Loire640,1260.9×
Normandy549,5360.88×
Brittany528,1290.85×
Bourgogne-Franche-Comté477,2910.92×
Centre-Val de Loire450,0000.94×
Corsica36,0910.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real Madrid C.F. audience
BrandAffinityCategory
Paris Saint-Germain1.9×Sports
FC Bayern Munich2.47×Sports
UEFA Champions League2.57×Sports
Foot Mercato2.38×Sports
Ligue 12.07×Sports
Manchester United F.C.3.03×Sports
Premier League2.78×Sports
Liverpool F.C.3.46×Sports
Juventus F.C.3.22×Sports
Cristiano Ronaldo3.05×Sports
Olympique Lyonnais (Ladies)2.05×Sports
UEFA Europa League2.59×Sports
Manchester City F.C.2.38×Sports
Neymar3.48×Sports
FC Barcelona2.24×Sports
Kylian Mbappé2.61×Sports
L'Équipe1.59×Sports
Top 141.93×Sports
Lamine Yamal2.21×Sports
Olympique Lyonnais1.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real Madrid C.F. audience
TraitClusterScore
PatriotismCONSERVATISM38.02
Urban LifestyleOPEN8.06
MindfulnessBALANCE1.72
Community OrientationOPEN1.36
IndulgenceJOY1.28
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Real Madrid C.F.
CountryShare
Brazil9.9%
United States8.3%
Spain7.7%

See Real Madrid C.F. audiences in other countries

More Soccer audiences in France

Frequently asked questions

How many fans does Real Madrid C.F. have in France?

Real Madrid C.F. has an estimated audience of 12,781,352 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

What is the gender split and age of Real Madrid C.F. fans?

30.2% of Real Madrid C.F. fans are female, 69.8% are male, with an average age of 33.6 years.

Which brands do Real Madrid C.F. fans like most?

Real Madrid C.F. fans show strongest brand affinity for Paris Saint-Germain (1.9×), FC Bayern Munich (2.47×), and UEFA Champions League (2.57×) over the country average.

Where do Real Madrid C.F. fans live in France?

Real Madrid C.F. fans in France are most concentrated in Île-de-France (reach 3,624,375), Auvergne-Rhône-Alpes (reach 1,619,901), and Hauts-de-France (reach 1,316,442). These three regions account for the largest share of the active audience.

What other brands do Real Madrid C.F. fans also like?

Beyond Real Madrid C.F. itself, the audience over-indexes on FC Bayern Munich (2.47×), UEFA Champions League (2.57×), Foot Mercato (2.38×), and Ligue 1 (2.07×) compared to the France average.

How to read this data

Audience size is the estimated number of people in France who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.