Rascasse Audience Intelligence

Real Madrid C.F. Audience in France

A data profile of the people who buy, follow and care about Real Madrid C.F. in France — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 11,845,237 people in France.

The average Real Madrid C.F. fan in France is 33.6 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include FIFA World Cup, Paris Saint-Germain, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.68× the country average).

Demographically, the Real Madrid C.F. audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Real Madrid C.F. fan in France is more male, around 33.6 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real Madrid C.F. profile in France.

Audience size
11.8M
in France
Gender
30.2%
69.8% male
Age
33.6
average years
Country rank
#166
Team in France
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real Madrid C.F. fans

30.2% are female, 69.8% are male, average age 33.6.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Real Madrid C.F. audience in France
MetricValue
Female30.2%
Male69.8%
Average age33.6
Estimated audience size11,845,237
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Real Madrid C.F. audience in France
Age bracketShare%
16-1932%
20-2926%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Real Madrid C.F. audience comes from France.

Worldwide audience distribution share by country for Real Madrid C.F.
CountryShare
Brazil8.2%
Spain7.7%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real Madrid C.F. audience in France is strongest.

Fig. 05

Top regions by affinity

Real Madrid C.F. fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~3.5M1.59×
02Hauts-de-France~1.5M1.17×
03Grand Est~1M1.11×
04Auvergne-Rhône-Alpes~1.5M1.08×
05Occitanie~1M1.07×
06Provence-Alpes-Côte d'Azur~900K0.99×
07Centre-Val de Loire~400K0.94×
08Nouvelle-Aquitaine~1M0.93×
09Bourgogne-Franche-Comté~500K0.92×
10Pays de la Loire~600K0.90×
11Normandy~500K0.88×
12Brittany~500K0.85×
13Corsica~40K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real Madrid C.F. audience
#·InterestCategoryAffinity×
01NeymarSports3.48×
02Liverpool F.C.Sports3.46×
03Juventus F.C.Sports3.22×
04Cristiano RonaldoSports3.05×
05Manchester United F.C.Sports3.03×
06Premier LeagueSports2.78×
07FIFA World CupSports2.68×
08Kylian MbappéSports2.61×
09UEFA Europa LeagueSports2.59×
10UEFA Champions LeagueSports2.57×
11FC Bayern MunichSports2.47×
12Foot MercatoSports2.38×
13Manchester City F.C.Sports2.38×
14FC BarcelonaSports2.24×
15Ligue 1Sports2.07×
16Olympique Lyonnais (Ladies)Sports2.05×
17Top 14Sports1.93×
18Paris Saint-GermainSports1.90×
19Olympique LyonnaisSports1.75×
20L'ÉquipeSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real Madrid C.F. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Real Madrid C.F. audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Early Adopter MentalityPOWER0.90×
Sports ActivityPOWER0.87×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Real Madrid C.F. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
SustainabilityBALANCE0.58×
Healthy LifestyleBALANCE0.61×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Real Madrid C.F. have in France?

Real Madrid C.F. has an estimated audience of 11,845,237 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Real Madrid C.F. fans?

30.2% of Real Madrid C.F. fans are female, 69.8% are male, with an average age of 33.6 years.

03

Which brands do Real Madrid C.F. fans like most?

Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (2.68×), Paris Saint-Germain (1.9×), and UEFA Champions League (2.57×) over the country average.

04

Where do Real Madrid C.F. fans live in France?

Real Madrid C.F. fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Real Madrid C.F. fans also like?

Beyond Real Madrid C.F. itself, the audience over-indexes on Paris Saint-Germain (1.9×), UEFA Champions League (2.57×), Ligue 1 (2.07×), and Foot Mercato (2.38×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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