Rascasse Audience Intelligence

Arsenal F.C. Audience in Spain

A data profile of the people who buy, follow and care about Arsenal F.C. in Spain — modelled from more than twelve digital signal sources. Arsenal F.C. has an estimated audience of 3,367,017 people in Spain.

The average Arsenal F.C. fan in Spain is 35.7 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Manchester City F.C., FIFA World Cup, Ligue 1, with strongest over-indexing on Manchester City F.C. (8.79× the country average).

Demographically, the Arsenal F.C. audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Arsenal F.C. fan in Spain is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester City F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arsenal F.C. profile in Spain.

Audience size
3.4M
in Spain
Gender
37.7%
62.3% male
Age
35.7
average years
Country rank
#1081
Team in Spain
Fig. 01

Search interest · 12-month trend

+129%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arsenal F.C. fans

37.7% are female, 62.3% are male, average age 35.7.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Arsenal F.C. audience in Spain
MetricValue
Female37.7%
Male62.3%
Average age35.7
Estimated audience size3,367,017
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Arsenal F.C. audience in Spain
Age bracketShare%
16-1929%
20-2922%
30-3917%
40-4918%
50+14%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Arsenal F.C. audience comes from Spain.

Worldwide audience distribution share by country for Arsenal F.C.
CountryShare
United Kingdom11.5%
United States10.2%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arsenal F.C. audience in Spain is strongest.

Fig. 05

Top regions by affinity

Arsenal F.C. fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~700K1.22×
02Region of Murcia~100K1.15×
03Castilla-La Mancha~100K1.13×
04Basque Autonomous Country~100K1.12×
05Andalusia~700K1.11×
06Community of Madrid~600K1.10×
07Canary Islands~200K1.08×
08Castile and León~100K1.04×
09Navarre~40K1.04×
10Comunidad Valenciana~400K1.03×
11Aragon~80K0.96×
12Extremadura~60K0.93×
13Galicia~100K0.92×
14Balearic Islands~80K0.85×
15La Rioja~20K0.81×
16Cantabria~30K0.79×
17Principality of Asturias~60K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arsenal F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arsenal F.C. audience
#·InterestCategoryAffinity×
01Leicester City F.C.Sports13.08×
02Aston Villa F.C.Sports11.85×
03Marcus RashfordSports8.86×
04Manchester City F.C.Sports8.79×
05National Women's Soccer LeagueSports8.00×
06Ligue 1Sports7.81×
07EA Sports FCGames6.18×
08FIFA (video game series)Games6.18×
09Chelsea F.C.Sports5.82×
10LiverpoolTravel & Leisure5.54×
11Liverpool F.C.Sports4.96×
12Manchester United F.C.Sports4.88×
13Juventus F.C.Sports4.63×
14Premier LeagueSports4.50×
15TwitchGames4.29×
16FIFA World CupSports3.73×
17UEFA Europa LeagueSports3.58×
18UEFA Champions LeagueSports2.49×
19TikTokInternet & Social Media2.41×
20BasketballSports2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arsenal F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Arsenal F.C. audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.29×
Early Adopter MentalityPOWER1.26×
Social Media UsageJOY1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Arsenal F.C. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
TraditionCONSERVATISM0.60×
SpiritualityBALANCE0.62×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Arsenal F.C. have in Spain?

Arsenal F.C. has an estimated audience of 3,367,017 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Arsenal F.C. fans?

37.7% of Arsenal F.C. fans are female, 62.3% are male, with an average age of 35.7 years.

03

Which brands do Arsenal F.C. fans like most?

Arsenal F.C. fans show strongest brand affinity for Manchester City F.C. (8.79×), FIFA World Cup (3.73×), and Ligue 1 (7.81×) over the country average.

04

Where do Arsenal F.C. fans live in Spain?

Arsenal F.C. fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Arsenal F.C. fans also like?

Beyond Arsenal F.C. itself, the audience over-indexes on FIFA World Cup (3.73×), Ligue 1 (7.81×), Premier League (4.5×), and Chelsea F.C. (5.82×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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