A data profile of the people who buy, follow and care about Arsenal F.C. in Spain — modelled from more than twelve digital signal sources. Arsenal F.C. has an estimated audience of 3,367,017 people in Spain.
The average Arsenal F.C. fan in Spain is 35.7 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Manchester City F.C., FIFA World Cup, Ligue 1, with strongest over-indexing on Manchester City F.C. (8.79× the country average).
Demographically, the Arsenal F.C. audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Arsenal F.C. fan in Spain is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Arsenal F.C. profile in Spain.
37.7% are female, 62.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 35.7 |
| Estimated audience size | 3,367,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Arsenal F.C. audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 11.5% |
| United States | 10.2% |
| Brazil | 9.3% |
Where the Arsenal F.C. audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.22× | |
| 02 | Region of Murcia | ~100K | 1.15× | |
| 03 | Castilla-La Mancha | ~100K | 1.13× | |
| 04 | Basque Autonomous Country | ~100K | 1.12× | |
| 05 | Andalusia | ~700K | 1.11× | |
| 06 | Community of Madrid | ~600K | 1.10× | |
| 07 | Canary Islands | ~200K | 1.08× | |
| 08 | Castile and León | ~100K | 1.04× | |
| 09 | Navarre | ~40K | 1.04× | |
| 10 | Comunidad Valenciana | ~400K | 1.03× | |
| 11 | Aragon | ~80K | 0.96× | |
| 12 | Extremadura | ~60K | 0.93× | |
| 13 | Galicia | ~100K | 0.92× | |
| 14 | Balearic Islands | ~80K | 0.85× | |
| 15 | La Rioja | ~20K | 0.81× | |
| 16 | Cantabria | ~30K | 0.79× | |
| 17 | Principality of Asturias | ~60K | 0.75× |
The strongest cross-interests of the Arsenal F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 13.08× | ||
| 02 | Aston Villa F.C. | Sports | 11.85× | ||
| 03 | Marcus Rashford | Sports | 8.86× | ||
| 04 | Manchester City F.C. | Sports | 8.79× | ||
| 05 | National Women's Soccer League | Sports | 8.00× | ||
| 06 | Ligue 1 | Sports | 7.81× | ||
| 07 | EA Sports FC | Games | 6.18× | ||
| 08 | FIFA (video game series) | Games | 6.18× | ||
| 09 | Chelsea F.C. | Sports | 5.82× | ||
| 10 | Liverpool | Travel & Leisure | 5.54× | ||
| 11 | Liverpool F.C. | Sports | 4.96× | ||
| 12 | Manchester United F.C. | Sports | 4.88× | ||
| 13 | Juventus F.C. | Sports | 4.63× | ||
| 14 | Premier League | Sports | 4.50× | ||
| 15 | Twitch | Games | 4.29× | ||
| 16 | FIFA World Cup | Sports | 3.73× | ||
| 17 | UEFA Europa League | Sports | 3.58× | ||
| 18 | UEFA Champions League | Sports | 2.49× | ||
| 19 | TikTok | Internet & Social Media | 2.41× | ||
| 20 | Basketball | Sports | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Social Media Usage | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.58× | |
| Tradition | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.62× |
Arsenal F.C. has an estimated audience of 3,367,017 people in Spain, concentrated in Catalonia and Andalusia.
37.7% of Arsenal F.C. fans are female, 62.3% are male, with an average age of 35.7 years.
Arsenal F.C. fans show strongest brand affinity for Manchester City F.C. (8.79×), FIFA World Cup (3.73×), and Ligue 1 (7.81×) over the country average.
Arsenal F.C. fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Arsenal F.C. itself, the audience over-indexes on FIFA World Cup (3.73×), Ligue 1 (7.81×), Premier League (4.5×), and Chelsea F.C. (5.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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