A data profile of the people who buy, follow and care about Twitch in Spain — modelled from more than twelve digital signal sources. Twitch has an estimated audience of 4,012,764 people in Spain.
The average Twitch fan in Spain is 21.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include TikTok, Real Madrid C.F., Minecraft, with strongest over-indexing on TikTok (4.14× the country average).
Demographically, the Twitch audience skews more male with an average age of 21.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Twitch fan in Spain is more male, around 21.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Twitch profile in Spain.
9.0% are female, 91.0% are male, average age 21.7.
| Metric | Value |
|---|---|
| Female | 9.0% |
| Male | 91.0% |
| Average age | 21.7 |
| Estimated audience size | 4,012,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 74% | |
| 20-29 | 26% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Twitch audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 9.9% |
| China | 6.1% |
Where the Twitch audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.34× | |
| 02 | Castilla-La Mancha | ~200K | 1.22× | |
| 03 | Extremadura | ~100K | 1.19× | |
| 04 | Comunidad Valenciana | ~500K | 1.15× | |
| 05 | Andalusia | ~900K | 1.14× | |
| 06 | Galicia | ~200K | 1.06× | |
| 07 | Castile and León | ~200K | 1.04× | |
| 08 | Aragon | ~100K | 1.03× | |
| 09 | Canary Islands | ~200K | 1.01× | |
| 10 | Cantabria | ~50K | 0.98× | |
| 11 | La Rioja | ~20K | 0.95× | |
| 12 | Principality of Asturias | ~90K | 0.94× | |
| 13 | Community of Madrid | ~600K | 0.87× | |
| 14 | Catalonia | ~600K | 0.83× | |
| 15 | Basque Autonomous Country | ~100K | 0.79× | |
| 16 | Navarre | ~40K | 0.78× | |
| 17 | Balearic Islands | ~80K | 0.68× |
The strongest cross-interests of the Twitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayStation Store | Games | 8.41× | ||
| 02 | Minecraft | Games | 7.19× | ||
| 03 | TikTok | Internet & Social Media | 4.14× | ||
| 04 | Call of Duty | Games | 3.15× | ||
| 05 | Fortnite | Games | 2.96× | ||
| 06 | Anime convention | Literature | 2.89× | ||
| 07 | Anime and manga fandom | Literature | 2.64× | ||
| 08 | Mobile game | Games | 2.07× | ||
| 09 | Electronic dance music | Music & Radio | 2.06× | ||
| 10 | Computer hardware | Technology & Electronics | 1.93× | ||
| 11 | FIFA World Cup | Sports | 1.73× | ||
| 12 | MotoGP | Sports | 1.68× | ||
| 13 | Online games | Games | 1.68× | ||
| 14 | FC Barcelona | Sports | 1.64× | ||
| 15 | Real Madrid C.F. | Sports | 1.58× | ||
| 16 | UEFA Champions League | Sports | 1.58× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.58× | ||
| 18 | Sevilla FC | Sports | 1.57× | ||
| 19 | Formula One | Sports | 1.51× | ||
| 20 | Spotify | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Career Orientation | POWER | 1.28× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.35× | |
| Creativity | OPEN | 0.49× | |
| Mindfulness | BALANCE | 0.54× |
Twitch has an estimated audience of 4,012,764 people in Spain, concentrated in Andalusia and Catalonia.
9.0% of Twitch fans are female, 91.0% are male, with an average age of 21.7 years.
Twitch fans show strongest brand affinity for TikTok (4.14×), Real Madrid C.F. (1.58×), and Minecraft (7.19×) over the country average.
Twitch fans in Spain are most concentrated in Andalusia (reach ~900K), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Twitch itself, the audience over-indexes on Real Madrid C.F. (1.58×), Minecraft (7.19×), FC Barcelona (1.64×), and PlayStation Store (8.41×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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