A data profile of the people who buy, follow and care about Spotify in Spain — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 10,904,275 people in Spain.
The average Spotify fan in Spain is 38.4 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include YouTube Music, Manicure & Pedicure, Self-confidence, with strongest over-indexing on YouTube Music (2.61× the country average).
Demographically, the Spotify audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Individualism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Spotify fan in Spain is balanced, around 38.4 years old, with strong Individualism tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Spotify profile in Spain.
50.4% are female, 49.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.4 |
| Estimated audience size | 10,904,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Spotify audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2.5M | 1.28× | |
| 02 | Region of Murcia | ~500K | 1.22× | |
| 03 | Basque Autonomous Country | ~500K | 1.14× | |
| 04 | Aragon | ~300K | 1.07× | |
| 05 | Community of Madrid | ~2M | 1.06× | |
| 06 | Navarre | ~100K | 1.06× | |
| 07 | Castilla-La Mancha | ~500K | 1.04× | |
| 08 | Balearic Islands | ~300K | 1.00× | |
| 09 | Comunidad Valenciana | ~1M | 0.98× | |
| 10 | Galicia | ~500K | 0.98× | |
| 11 | Extremadura | ~200K | 0.97× | |
| 12 | Andalusia | ~2M | 0.96× | |
| 13 | Castile and León | ~400K | 0.93× | |
| 14 | La Rioja | ~60K | 0.90× | |
| 15 | Canary Islands | ~500K | 0.89× | |
| 16 | Principality of Asturias | ~200K | 0.78× | |
| 17 | Cantabria | ~100K | 0.76× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 2.61× | ||
| 02 | Betway | Games | 2.11× | ||
| 03 | Headset (audio) | Technology & Electronics | 1.75× | ||
| 04 | Makeup &hair | Beauty & Wellness | 1.73× | ||
| 05 | It (novel) | Literature | 1.73× | ||
| 06 | Freestyle swimming | Sports | 1.71× | ||
| 07 | Thomann | Shopping | 1.69× | ||
| 08 | Unique Gifts | Shopping | 1.68× | ||
| 09 | Manicure & Pedicure | Beauty & Wellness | 1.66× | ||
| 10 | Epic Games | Games | 1.66× | ||
| 11 | Beauty tips | Beauty & Wellness | 1.61× | ||
| 12 | Independent music | Music & Radio | 1.59× | ||
| 13 | Anime & Cosplay | Fashion & Accessoires | 1.59× | ||
| 14 | Wedding planning | Kids & Family | 1.57× | ||
| 15 | Music education | Music & Radio | 1.57× | ||
| 16 | Self-confidence | Health | 1.56× | ||
| 17 | Wattpad | Internet & Social Media | 1.56× | ||
| 18 | Abraham Mateo | Music & Radio | 1.54× | ||
| 19 | Travel Blogger | Travel & Leisure | 1.54× | ||
| 20 | Maluma (singer) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.03× | |
| Social Media Usage | JOY | 1.03× | |
| Career Orientation | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.74× | |
| Spirituality | BALANCE | 0.80× |
Spotify has an estimated audience of 10,904,275 people in Spain, concentrated in Catalonia and Andalusia.
50.4% of Spotify fans are female, 49.6% are male, with an average age of 38.4 years.
Spotify fans show strongest brand affinity for YouTube Music (2.61×), Manicure & Pedicure (1.66×), and Self-confidence (1.56×) over the country average.
Spotify fans in Spain are most concentrated in Catalonia (reach ~2.5M), Andalusia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Manicure & Pedicure (1.66×), Self-confidence (1.56×), Epic Games (1.66×), and Independent music (1.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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