Spotify Audience in Spain
Spotify has an estimated audience of 10,904,275 people in Spain. 50.4% are female, 49.6% are male, average age 38.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: YouTube Music, Epic Games, Manicure & Pedicure, Self-confidence, Independent music.
The average Spotify fan in Spain is 38.4 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include YouTube Music, Epic Games, Manicure & Pedicure, with strongest over-indexing on YouTube Music (2.61× the country average). Demographically, the Spotify audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Social Media Usage, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Spotify fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.4 |
| Estimated audience size | 10,904,275 |
Audience persona
The typical Spotify fan in Spain is balanced, around 38.4 years old, with strong Social Media Usage tendencies and a notable affinity for YouTube Music.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,516,748 | 1.28× |
| Andalusia | 2,047,642 | 0.96× |
| Community of Madrid | 1,943,579 | 1.06× |
| Comunidad Valenciana | 1,193,915 | 0.98× |
| Galicia | 498,231 | 0.98× |
| Canary Islands | 485,049 | 0.89× |
| Basque Autonomous Country | 465,133 | 1.14× |
| Castilla-La Mancha | 459,098 | 1.04× |
| Region of Murcia | 457,400 | 1.22× |
| Castile and León | 441,741 | 0.93× |
| Balearic Islands | 307,606 | 1× |
| Aragon | 306,366 | 1.07× |
| Extremadura | 227,612 | 0.97× |
| Principality of Asturias | 199,768 | 0.78× |
| Navarre | 144,420 | 1.06× |
| Cantabria | 104,841 | 0.76× |
| La Rioja | 64,026 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 2.61× | Internet & Social Media |
| Epic Games | 1.66× | Games |
| Manicure & Pedicure | 1.66× | Beauty & Wellness |
| Self-confidence | 1.56× | Health |
| Independent music | 1.59× | Music & Radio |
| Thomann | 1.69× | Shopping |
| Wedding planning | 1.57× | Kids & Family |
| Wattpad | 1.56× | Internet & Social Media |
| Betway | 2.11× | Games |
| Maluma (singer) | 1.5× | Music & Radio |
| Makeup &hair | 1.73× | Beauty & Wellness |
| Music education | 1.57× | Music & Radio |
| Beauty tips | 1.61× | Beauty & Wellness |
| Anime & Cosplay | 1.59× | Fashion & Accessoires |
| Freestyle swimming | 1.71× | Sports |
| Unique Gifts | 1.68× | Shopping |
| Travel Blogger | 1.54× | Travel & Leisure |
| Abraham Mateo | 1.54× | Music & Radio |
| It (novel) | 1.73× | Literature |
| Headset (audio) | 1.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 0.96 |
| Community Orientation | OPEN | 0.94 |
| Price Sensitivity | PREMIUM | 0.91 |
| Travelling | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 5.2% |
| Germany | 4.2% |
See Spotify audiences in other countries
More TV / music streaming audiences in Spain
- Netflix (9,692,484)
- Amazon Prime Video (4,567,334)
- HBO MAX (3,947,676)
- ANIMEFLV (3,432,360)
- YouTube Music (2,947,661)
Frequently asked questions
How many fans does Spotify have in Spain?
Spotify has an estimated audience of 10,904,275 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Spotify fans?
50.4% of Spotify fans are female, 49.6% are male, with an average age of 38.4 years.
Which brands do Spotify fans like most?
Spotify fans show strongest brand affinity for YouTube Music (2.61×), Epic Games (1.66×), and Manicure & Pedicure (1.66×) over the country average.
Where do Spotify fans live in Spain?
Spotify fans in Spain are most concentrated in Catalonia (reach 2,516,748), Andalusia (reach 2,047,642), and Community of Madrid (reach 1,943,579). These three regions account for the largest share of the active audience.
What other brands do Spotify fans also like?
Beyond Spotify itself, the audience over-indexes on Epic Games (1.66×), Manicure & Pedicure (1.66×), Self-confidence (1.56×), and Independent music (1.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.