A data profile of the people who buy, follow and care about Anime and manga fandom in Spain — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 2,762,165 people in Spain.
The average Anime and manga fandom fan in Spain is 33.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Anime convention, Anime & Cosplay, Crunchyroll, with strongest over-indexing on Anime convention (13.78× the country average).
Demographically, the Anime and manga fandom audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Anime and manga fandom fan in Spain is more male, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Anime convention.
The key figures that characterise the Anime and manga fandom profile in Spain.
43.5% are female, 56.5% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 33.4 |
| Estimated audience size | 2,762,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Anime and manga fandom audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 18.5% |
| Japan | 16.5% |
Where the Anime and manga fandom audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.21× | |
| 02 | Principality of Asturias | ~70K | 1.09× | |
| 03 | Region of Murcia | ~100K | 1.05× | |
| 04 | Aragon | ~80K | 1.05× | |
| 05 | Balearic Islands | ~80K | 1.02× | |
| 06 | Castilla-La Mancha | ~100K | 1.01× | |
| 07 | Castile and León | ~100K | 0.99× | |
| 08 | Canary Islands | ~100K | 0.97× | |
| 09 | Galicia | ~100K | 0.96× | |
| 10 | Basque Autonomous Country | ~100K | 0.96× | |
| 11 | Comunidad Valenciana | ~300K | 0.93× | |
| 12 | Andalusia | ~500K | 0.91× | |
| 13 | Catalonia | ~500K | 0.91× | |
| 14 | Community of Madrid | ~400K | 0.91× |
The strongest cross-interests of the Anime and manga fandom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sasuke Uchiha | Literature | 15.02× | ||
| 02 | Attack on Titan | Literature | 14.67× | ||
| 03 | My Hero Academia | Literature | 14.50× | ||
| 04 | Hunter × Hunter | Literature | 14.23× | ||
| 05 | Anime convention | Literature | 13.78× | ||
| 06 | Dragon Ball (anime) | Movies & TV | 13.48× | ||
| 07 | Anime & Cosplay | Fashion & Accessoires | 12.06× | ||
| 08 | Crunchyroll | Games | 10.98× | ||
| 09 | Dragon Ball Z | Movies & TV | 10.96× | ||
| 10 | Naruto | Literature | 10.20× | ||
| 11 | Shōnen manga | Literature | 9.17× | ||
| 12 | Japanese popular culture | Travel & Leisure | 7.85× | ||
| 13 | Cosplay | Games | 7.35× | ||
| 14 | Pokémon (video game series) | Games | 6.91× | ||
| 15 | One Piece | Movies & TV | 6.67× | ||
| 16 | Pokémon | Games | 5.18× | ||
| 17 | Harry Potter | Movies & TV | 2.68× | ||
| 18 | TikTok | Internet & Social Media | 2.36× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 20 | Entertainment | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.75× | |
| Early Adopter Mentality | POWER | 1.74× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.41× | |
| DIY Mentality | THRILL | 0.44× | |
| Sports Activity | POWER | 0.59× |
Anime and manga fandom has an estimated audience of 2,762,165 people in Spain, concentrated in Andalusia and Catalonia.
43.5% of Anime and manga fandom fans are female, 56.5% are male, with an average age of 33.4 years.
Anime and manga fandom fans show strongest brand affinity for Anime convention (13.78×), Anime & Cosplay (12.06×), and Crunchyroll (10.98×) over the country average.
Anime and manga fandom fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Anime and manga fandom itself, the audience over-indexes on Anime & Cosplay (12.06×), Crunchyroll (10.98×), One Piece (6.67×), and Hunter × Hunter (14.23×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.