A data profile of the people who buy, follow and care about Pokémon in Spain — modelled from more than twelve digital signal sources. Pokémon has an estimated audience of 2,682,005 people in Spain.
The average Pokémon fan in Spain is 32.8 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Pokémon (video game series), Anime and manga fandom, Anime & Cosplay, with strongest over-indexing on Pokémon (video game series) (13.74× the country average).
Demographically, the Pokémon audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pokémon fan in Spain is more male, around 32.8 years old, with strong Need for Security tendencies and a notable affinity for Pokémon (video game series).
The key figures that characterise the Pokémon profile in Spain.
39.0% are female, 61.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 32.8 |
| Estimated audience size | 2,682,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Pokémon audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 15.7% |
| China | 15.1% |
Where the Pokémon audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.30× | |
| 02 | Castilla-La Mancha | ~100K | 1.20× | |
| 03 | Region of Murcia | ~100K | 1.18× | |
| 04 | Catalonia | ~600K | 1.15× | |
| 05 | Galicia | ~100K | 1.14× | |
| 06 | Andalusia | ~600K | 1.13× | |
| 07 | Comunidad Valenciana | ~300K | 1.12× | |
| 08 | Community of Madrid | ~500K | 1.04× | |
| 09 | Balearic Islands | ~80K | 1.01× | |
| 10 | Castile and León | ~100K | 0.96× | |
| 11 | Aragon | ~70K | 0.92× | |
| 12 | Basque Autonomous Country | ~90K | 0.88× | |
| 13 | La Rioja | ~20K | 0.87× | |
| 14 | Extremadura | ~50K | 0.84× | |
| 15 | Principality of Asturias | ~50K | 0.82× | |
| 16 | Cantabria | ~30K | 0.79× | |
| 17 | Navarre | ~20K | 0.71× |
The strongest cross-interests of the Pokémon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gameplay of Pokémon | Games | 60.29× | ||
| 02 | Pokémon Ruby and Sapphire | Games | 48.37× | ||
| 03 | One-Punch Man | Literature | 25.77× | ||
| 04 | Yu-Gi-Oh! | Literature | 22.53× | ||
| 05 | My Hero Academia | Literature | 20.52× | ||
| 06 | Sasuke Uchiha | Literature | 20.26× | ||
| 07 | Hunter × Hunter | Literature | 19.60× | ||
| 08 | Evangelion (mecha) | Literature | 19.59× | ||
| 09 | Trading card | Games | 18.97× | ||
| 10 | The Legend of Zelda (video game) | Movies & TV | 18.75× | ||
| 11 | Attack on Titan | Literature | 18.71× | ||
| 12 | Dragon Ball (anime) | Movies & TV | 16.75× | ||
| 13 | Anime & Cosplay | Fashion & Accessoires | 15.66× | ||
| 14 | The Legend of Zelda | Games | 13.78× | ||
| 15 | Pokémon (video game series) | Games | 13.74× | ||
| 16 | Collectible card game | Games | 11.74× | ||
| 17 | Crunchyroll | Games | 10.65× | ||
| 18 | Anime and manga fandom | Literature | 10.36× | ||
| 19 | Anime convention | Literature | 9.62× | ||
| 20 | Otaku | Literature | 8.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Urban Lifestyle | OPEN | 1.49× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.75× |
Pokémon has an estimated audience of 2,682,005 people in Spain, concentrated in Andalusia and Catalonia.
39.0% of Pokémon fans are female, 61.0% are male, with an average age of 32.8 years.
Pokémon fans show strongest brand affinity for Pokémon (video game series) (13.74×), Anime and manga fandom (10.36×), and Anime & Cosplay (15.66×) over the country average.
Pokémon fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pokémon itself, the audience over-indexes on Anime and manga fandom (10.36×), Anime & Cosplay (15.66×), My Hero Academia (20.52×), and The Legend of Zelda (13.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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