A data profile of the people who buy, follow and care about Pokémon in Italy — modelled from more than twelve digital signal sources. Pokémon has an estimated audience of 4,578,299 people in Italy.
The average Pokémon fan in Italy is 30.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Harry Potter, Twitch, Serie A, with strongest over-indexing on Harry Potter (3.67× the country average).
Demographically, the Pokémon audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pokémon fan in Italy is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Pokémon profile in Italy.
37.2% are female, 62.8% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 30.8 |
| Estimated audience size | 4,578,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Pokémon audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 15.7% |
| China | 15.1% |
Where the Pokémon audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.40× | |
| 02 | Lazio | ~700K | 1.20× | |
| 03 | Tuscany | ~400K | 1.20× | |
| 04 | Liguria | ~200K | 1.20× | |
| 05 | Emilia-Romagna | ~400K | 1.19× | |
| 06 | Piedmont | ~400K | 1.16× | |
| 07 | Sicilia | ~500K | 1.15× | |
| 08 | Veneto | ~400K | 1.14× | |
| 09 | Puglia | ~300K | 1.10× | |
| 10 | Marche | ~100K | 1.08× | |
| 11 | Campania | ~600K | 1.07× | |
| 12 | Friuli-Venezia Giulia | ~80K | 0.97× | |
| 13 | Abruzzo | ~100K | 0.94× | |
| 14 | Calabria | ~100K | 0.90× | |
| 15 | Trentino-Alto Adige/Südtirol | ~80K | 0.90× | |
| 16 | Umbria | ~70K | 0.90× | |
| 17 | Sardinia | ~100K | 0.85× | |
| 18 | Basilicata | ~30K | 0.63× | |
| 19 | Molise | ~10K | 0.54× | |
| 20 | Aosta Valley | ~6K | 0.54× |
The strongest cross-interests of the Pokémon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon (video game series) | Games | 5.34× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 5.16× | ||
| 03 | Twitch | Games | 4.70× | ||
| 04 | Anime convention | Literature | 4.50× | ||
| 05 | One Piece | Movies & TV | 4.38× | ||
| 06 | Otaku | Literature | 4.21× | ||
| 07 | Action figure | Kids & Family | 4.07× | ||
| 08 | Harry Potter | Movies & TV | 3.67× | ||
| 09 | Superhero | Movies & TV | 3.56× | ||
| 10 | KPop Demon Hunters | Movies & TV | 3.50× | ||
| 11 | Anime and manga fandom | Literature | 3.44× | ||
| 12 | Comic book | Literature | 3.26× | ||
| 13 | Google News | News | 2.75× | ||
| 14 | TikTok | Internet & Social Media | 2.48× | ||
| 15 | Real Madrid C.F. | Sports | 2.04× | ||
| 16 | A.S. Roma | Sports | 1.71× | ||
| 17 | Heavy metal music | Music & Radio | 1.61× | ||
| 18 | Serie A | Sports | 1.60× | ||
| 19 | Spotify | Internet & Social Media | 1.60× | ||
| 20 | UEFA Champions League | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Social Media Usage | JOY | 1.22× | |
| Extroversion | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.34× | |
| Indulgence | JOY | 0.43× | |
| Quality Awareness | PREMIUM | 0.44× |
Pokémon has an estimated audience of 4,578,299 people in Italy, concentrated in Lombardy and Lazio.
37.2% of Pokémon fans are female, 62.8% are male, with an average age of 30.8 years.
Pokémon fans show strongest brand affinity for Harry Potter (3.67×), Twitch (4.7×), and Serie A (1.6×) over the country average.
Pokémon fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pokémon itself, the audience over-indexes on Twitch (4.7×), Serie A (1.6×), TikTok (2.48×), and One Piece (4.38×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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