A data profile of the people who buy, follow and care about Cars (film) in Italy — modelled from more than twelve digital signal sources. Cars (film) has an estimated audience of 3,509,758 people in Italy.
Cars (film) fans in Italy are concentrated in Lombardy, with strong brand affinity for Used car.
The audience is concentrated in Lombardy, Lazio, Piedmont.
Top brand affinities include Used car, Sustainable energy, Tesla Motors, with strongest over-indexing on Used car (3.84× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cars (film) fan in Italy shows strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Cars (film) profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 3,509,758 |
of the worldwide Cars (film) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 12.4% |
| Germany | 7.0% |
Where the Cars (film) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~400K | 1.49× | |
| 02 | Lombardy | ~800K | 1.34× | |
| 03 | Veneto | ~400K | 1.29× | |
| 04 | Lazio | ~500K | 1.18× | |
| 05 | Friuli-Venezia Giulia | ~80K | 1.14× | |
| 06 | Puglia | ~300K | 1.13× | |
| 07 | Emilia-Romagna | ~300K | 1.12× | |
| 08 | Sicilia | ~300K | 1.06× | |
| 09 | Abruzzo | ~80K | 1.03× | |
| 10 | Tuscany | ~200K | 0.99× | |
| 11 | Marche | ~80K | 0.96× | |
| 12 | Trentino-Alto Adige/Südtirol | ~60K | 0.93× | |
| 13 | Liguria | ~90K | 0.90× | |
| 14 | Campania | ~300K | 0.88× | |
| 15 | Sardinia | ~80K | 0.84× | |
| 16 | Calabria | ~90K | 0.81× | |
| 17 | Basilicata | ~30K | 0.81× | |
| 18 | Umbria | ~40K | 0.79× | |
| 19 | Molise | ~10K | 0.71× | |
| 20 | Aosta Valley | ~5K | 0.61× |
The strongest cross-interests of the Cars (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 5.04× | ||
| 02 | Range Rover | Cars & Mobility | 5.04× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 5.04× | ||
| 04 | Car wash | Cars & Mobility | 4.76× | ||
| 05 | Volvo | Cars & Mobility | 4.64× | ||
| 06 | Lexus | Cars & Mobility | 4.44× | ||
| 07 | Electric motorcycles and scooters | Cars & Mobility | 4.31× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 4.01× | ||
| 09 | Land Rover | Cars & Mobility | 3.85× | ||
| 10 | Used car | Cars & Mobility | 3.84× | ||
| 11 | Efficient energy use | Technology & Electronics | 3.69× | ||
| 12 | Hyundai | Cars & Mobility | 3.68× | ||
| 13 | Sustainable energy | Home & Garden | 3.66× | ||
| 14 | Solar energy | Home & Garden | 3.26× | ||
| 15 | Škoda Auto | Cars & Mobility | 3.24× | ||
| 16 | Electric vehicle | Cars & Mobility | 2.85× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.54× | ||
| 18 | Renewable energy | Business & Career | 2.51× | ||
| 19 | Innovation | Business & Career | 2.26× | ||
| 20 | Formula One | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.86× | |
| Sustainability | BALANCE | 1.57× | |
| Urban Lifestyle | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Community Orientation | OPEN | 0.68× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cars (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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