A data profile of the people who buy, follow and care about Superhero in Italy — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 4,079,288 people in Italy.
Superhero has an estimated audience of 4,079,288 people in Italy. 44.7% are female, 55.3% are male, average age 34.8. Top brand affinities: Twitch, One Piece, Superman, Pokémon, Harry Potter.
Top brand affinities include Twitch, One Piece, Superman, with strongest over-indexing on Twitch (5.31× the country average).
Demographically, the Superhero audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Social Media Usage, Mindfulness.
The typical Superhero fan in Italy is more male, around 34.8 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.
The key figures that characterise the Superhero profile in Italy.
44.7% are female, 55.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.8 |
| Estimated audience size | 4,079,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Superhero audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
The strongest cross-interests of the Superhero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guardians of the Galaxy (film) | Movies & TV | 6.16× | ||
| 02 | Twitch | Games | 5.31× | ||
| 03 | Superhero fiction | Literature | 5.30× | ||
| 04 | Candy Crush Saga | Games | 4.93× | ||
| 05 | Crunchyroll | Games | 4.17× | ||
| 06 | One Piece | Movies & TV | 3.90× | ||
| 07 | Pokémon | Games | 3.56× | ||
| 08 | Strategy video game | Games | 2.97× | ||
| 09 | DC Comics | Literature | 2.96× | ||
| 10 | Anime and manga fandom | Literature | 2.61× | ||
| 11 | Steam | Games | 2.61× | ||
| 12 | Superman | Movies & TV | 2.60× | ||
| 13 | Batman | Movies & TV | 2.39× | ||
| 14 | Harry Potter | Movies & TV | 1.85× | ||
| 15 | Comics | Literature | 1.79× | ||
| 16 | Stranger Things | Movies & TV | 1.68× | ||
| 17 | Livemusic | Music & Radio | 1.64× | ||
| 18 | corriere dello sport | Sports | 1.61× | ||
| 19 | Mobile game | Games | 1.55× | ||
| 20 | Wikipedia | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.35× | |
| Mindfulness | BALANCE | 1.21× | |
| Urban Lifestyle | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.