A data profile of the people who buy, follow and care about Superhero in Spain — modelled from more than twelve digital signal sources. Superhero has an estimated audience of 2,219,338 people in Spain.
Superhero has an estimated audience of 2,219,338 people in Spain. 47.3% are female, 52.7% are male, average age 36.5. Top brand affinities: Christian Bale, Superman, Harry Potter, Hellboy (film), Batman.
Top brand affinities include Christian Bale, Superman, Harry Potter, with strongest over-indexing on Christian Bale (9.99× the country average).
Demographically, the Superhero audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Superhero fan in Spain is balanced, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Christian Bale.
The key figures that characterise the Superhero profile in Spain.
47.3% are female, 52.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 36.5 |
| Estimated audience size | 2,219,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Superhero audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 9.1% |
| Brazil | 7.3% |
The strongest cross-interests of the Superhero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hellboy (film) | Movies & TV | 10.22× | ||
| 02 | Christian Bale | Movies & TV | 9.99× | ||
| 03 | Elizabeth Olsen | Movies & TV | 6.44× | ||
| 04 | South Park | Movies & TV | 5.75× | ||
| 05 | Superhero fiction | Literature | 5.75× | ||
| 06 | Winona Ryder | Movies & TV | 3.67× | ||
| 07 | DC Comics | Literature | 3.22× | ||
| 08 | Batman | Movies & TV | 2.67× | ||
| 09 | Millie Bobby Brown | Movies & TV | 2.63× | ||
| 10 | Superman | Movies & TV | 2.54× | ||
| 11 | Anime and manga fandom | Literature | 2.46× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 2.22× | ||
| 13 | Harry Potter | Movies & TV | 2.06× | ||
| 14 | Comics | Literature | 2.02× | ||
| 15 | Michael Jackson | Music & Radio | 1.97× | ||
| 16 | Fiction books | Literature | 1.83× | ||
| 17 | FilmAffinity | Movies & TV | 1.76× | ||
| 18 | Stranger Things | Movies & TV | 1.72× | ||
| 19 | Science fiction movies | Movies & TV | 1.68× | ||
| 20 | Local food | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Extroversion | THRILL | 1.33× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Superhero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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