A data profile of the people who buy, follow and care about Fiction books in Spain — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 8,000,636 people in Spain.
The average Fiction books fan in Spain is 42.4 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Harry Potter, Literature, Novel, with strongest over-indexing on Harry Potter (1.88× the country average).
Demographically, the Fiction books audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fiction books fan in Spain is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Fiction books profile in Spain.
63.4% are female, 36.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 42.4 |
| Estimated audience size | 8,000,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Fiction books audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
Where the Fiction books audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~100K | 1.15× | |
| 02 | Navarre | ~100K | 1.14× | |
| 03 | Extremadura | ~200K | 1.10× | |
| 04 | Principality of Asturias | ~200K | 1.05× | |
| 05 | Region of Murcia | ~300K | 1.02× | |
| 06 | Aragon | ~200K | 1.02× | |
| 07 | Castilla-La Mancha | ~300K | 0.99× | |
| 08 | Balearic Islands | ~200K | 0.99× | |
| 09 | Castile and León | ~300K | 0.97× | |
| 10 | Canary Islands | ~400K | 0.96× | |
| 11 | Galicia | ~400K | 0.95× | |
| 12 | Basque Autonomous Country | ~300K | 0.95× | |
| 13 | Comunidad Valenciana | ~800K | 0.91× | |
| 14 | Andalusia | ~1.5M | 0.89× | |
| 15 | Catalonia | ~1M | 0.85× | |
| 16 | Community of Madrid | ~1M | 0.85× |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 2.89× | ||
| 02 | Jenna Ortega | Movies & TV | 2.65× | ||
| 03 | E-book readers | Technology & Electronics | 2.61× | ||
| 04 | Creative writing | Business & Career | 2.57× | ||
| 05 | Non-fiction books | Literature | 2.49× | ||
| 06 | Romance novels | Literature | 2.17× | ||
| 07 | Novel | Literature | 2.12× | ||
| 08 | Short story | Literature | 1.96× | ||
| 09 | Harry Potter | Movies & TV | 1.88× | ||
| 10 | Superman | Movies & TV | 1.84× | ||
| 11 | Stranger Things | Movies & TV | 1.74× | ||
| 12 | Bookselling | Literature | 1.72× | ||
| 13 | Literature | Business & Career | 1.68× | ||
| 14 | Comics | Literature | 1.64× | ||
| 15 | Poetry | Literature | 1.60× | ||
| 16 | Drama movies | Movies & TV | 1.53× | ||
| 17 | Language | Business & Career | 1.53× | ||
| 18 | Books | Literature | 1.51× | ||
| 19 | FilmAffinity | Movies & TV | 1.51× | ||
| 20 | Science fiction movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.23× | |
| Tradition | CONSERVATISM | 1.23× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Sports Activity | POWER | 0.96× |
Fiction books has an estimated audience of 8,000,636 people in Spain, concentrated in Andalusia and Catalonia.
63.4% of Fiction books fans are female, 36.6% are male, with an average age of 42.4 years.
Fiction books fans show strongest brand affinity for Harry Potter (1.88×), Literature (1.68×), and Novel (2.12×) over the country average.
Fiction books fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fiction books itself, the audience over-indexes on Literature (1.68×), Novel (2.12×), Creative writing (2.57×), and Superman (1.84×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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