Fiction books Audience in Spain
Fiction books has an estimated audience of 8,000,636 people in Spain. 63.4% are female, 36.6% are male, average age 42.4. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Harry Potter, Literature, Novel, Superman, Creative writing.
The average Fiction books fan in Spain is 42.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Harry Potter, Literature, Novel, with strongest over-indexing on Harry Potter (1.88× the country average). Demographically, the Fiction books audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 42.4 |
| Estimated audience size | 8,000,636 |
Audience persona
The typical Fiction books fan in Spain is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Harry Potter.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 639,483 | 0.44× |
| Community of Madrid | 430,345 | 0.32× |
| Andalusia | 388,159 | 0.25× |
| Comunidad Valenciana | 363,845 | 0.41× |
| Extremadura | 331,088 | 1.92× |
| Region of Murcia | 323,780 | 1.18× |
| Castilla-La Mancha | 288,494 | 0.89× |
| Principality of Asturias | 275,208 | 1.46× |
| Aragon | 249,332 | 1.18× |
| Cantabria | 245,321 | 2.43× |
| Castile and León | 244,384 | 0.7× |
| Canary Islands | 236,850 | 0.59× |
| Navarre | 229,492 | 2.29× |
| Balearic Islands | 201,583 | 0.9× |
| Galicia | 194,006 | 0.52× |
| Basque Autonomous Country | 157,260 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.88× | Movies & TV |
| Literature | 1.68× | Business & Career |
| Novel | 2.12× | Literature |
| Superman | 1.84× | Movies & TV |
| Creative writing | 2.57× | Business & Career |
| Books | 1.51× | Literature |
| Dog harness | 2.89× | Pets & Animals |
| E-book readers | 2.61× | Technology & Electronics |
| Poetry | 1.6× | Literature |
| Drama movies | 1.53× | Movies & TV |
| Non-fiction books | 2.49× | Literature |
| Stranger Things | 1.74× | Movies & TV |
| Romance novels | 2.17× | Literature |
| Short story | 1.96× | Literature |
| Jenna Ortega | 2.65× | Movies & TV |
| Language | 1.53× | Business & Career |
| Comics | 1.64× | Literature |
| Bookselling | 1.72× | Literature |
| FilmAffinity | 1.51× | Movies & TV |
| Science fiction movies | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.11 |
| Mindfulness | BALANCE | 1.08 |
| Creativity | OPEN | 1.08 |
| Need for Security | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in Spain
- Humour (12,666,981)
- Manga (4,181,044)
- Romance novels (4,159,097)
- Fairy tale (4,110,532)
- Bestseller (3,625,253)
Frequently asked questions
How many fans does Fiction books have in Spain?
Fiction books has an estimated audience of 8,000,636 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Fiction books fans?
63.4% of Fiction books fans are female, 36.6% are male, with an average age of 42.4 years.
Which brands do Fiction books fans like most?
Fiction books fans show strongest brand affinity for Harry Potter (1.88×), Literature (1.68×), and Novel (2.12×) over the country average.
Where do Fiction books fans live in Spain?
Fiction books fans in Spain are most concentrated in Catalonia (reach 639,483), Community of Madrid (reach 430,345), and Andalusia (reach 388,159). These three regions account for the largest share of the active audience.
What other brands do Fiction books fans also like?
Beyond Fiction books itself, the audience over-indexes on Literature (1.68×), Novel (2.12×), Superman (1.84×), and Creative writing (2.57×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.