A data profile of the people who buy, follow and care about Bestseller in Spain — modelled from more than twelve digital signal sources. Bestseller has an estimated audience of 3,625,253 people in Spain.
The average Bestseller fan in Spain is 42.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include El Confidencial, La Vanguardia, WhatsApp, with strongest over-indexing on El Confidencial (1.95× the country average).
Demographically, the Bestseller audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bestseller fan in Spain is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for El Confidencial.
The key figures that characterise the Bestseller profile in Spain.
72.1% are female, 27.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 42.8 |
| Estimated audience size | 3,625,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Bestseller audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 11.6% |
| Germany | 6.2% |
Where the Bestseller audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~1M | 1.45× | |
| 02 | Community of Madrid | ~800K | 1.29× | |
| 03 | Galicia | ~200K | 1.13× | |
| 04 | Aragon | ~100K | 1.04× | |
| 05 | Basque Autonomous Country | ~100K | 1.01× | |
| 06 | Catalonia | ~700K | 1.00× | |
| 07 | Comunidad Valenciana | ~400K | 1.00× | |
| 08 | Canary Islands | ~200K | 0.98× | |
| 09 | Castile and León | ~200K | 0.98× | |
| 10 | Navarre | ~40K | 0.98× | |
| 11 | Balearic Islands | ~100K | 0.97× | |
| 12 | La Rioja | ~20K | 0.97× | |
| 13 | Region of Murcia | ~100K | 0.96× | |
| 14 | Principality of Asturias | ~80K | 0.95× | |
| 15 | Extremadura | ~70K | 0.95× | |
| 16 | Cantabria | ~40K | 0.95× | |
| 17 | Castilla-La Mancha | ~100K | 0.94× |
The strongest cross-interests of the Bestseller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 2.59× | ||
| 02 | MSN | News | 2.18× | ||
| 03 | La Caixa | Business & Career | 1.97× | ||
| 04 | El Confidencial | News | 1.95× | ||
| 05 | Semana | News | 1.95× | ||
| 06 | Stradivarius | Shopping | 1.79× | ||
| 07 | Primark | Shopping | 1.77× | ||
| 08 | Bankinter | Business & Career | 1.77× | ||
| 09 | Internet & Social Media | 1.73× | |||
| 10 | AliExpress | Shopping | 1.73× | ||
| 11 | IKEA | Home & Garden | 1.67× | ||
| 12 | Aldi | Shopping | 1.67× | ||
| 13 | Dresses | Fashion & Accessoires | 1.66× | ||
| 14 | Público (Spain) | News | 1.66× | ||
| 15 | La Vanguardia | News | 1.61× | ||
| 16 | Monarchy | Politics & Society | 1.56× | ||
| 17 | Lidl | Shopping | 1.56× | ||
| 18 | Mercadona | Shopping | 1.56× | ||
| 19 | Canada | Travel & Leisure | 1.55× | ||
| 20 | 20 minutos | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.21× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.56× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.70× |
Bestseller has an estimated audience of 3,625,253 people in Spain, concentrated in Andalusia and Community of Madrid.
72.1% of Bestseller fans are female, 27.9% are male, with an average age of 42.8 years.
Bestseller fans show strongest brand affinity for El Confidencial (1.95×), La Vanguardia (1.61×), and WhatsApp (1.73×) over the country average.
Bestseller fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~800K), and Catalonia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bestseller itself, the audience over-indexes on La Vanguardia (1.61×), WhatsApp (1.73×), La Caixa (1.97×), and Semana (1.95×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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