A data profile of the people who buy, follow and care about Bestseller in France — modelled from more than twelve digital signal sources. Bestseller has an estimated audience of 2,818,436 people in France.
The average Bestseller fan in France is 40.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Patrick Bruel, Garden, Paris Match, with strongest over-indexing on Patrick Bruel (1.86× the country average).
Demographically, the Bestseller audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bestseller fan in France is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Patrick Bruel.
The key figures that characterise the Bestseller profile in France.
73.1% are female, 26.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 40.5 |
| Estimated audience size | 2,818,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Bestseller audience comes from France.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 11.6% |
| Germany | 6.2% |
Where the Bestseller audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.24× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.19× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.17× | |
| 04 | Occitanie | ~300K | 1.06× | |
| 05 | Grand Est | ~200K | 1.05× | |
| 06 | Nouvelle-Aquitaine | ~300K | 1.02× | |
| 07 | Pays de la Loire | ~200K | 0.99× | |
| 08 | Corsica | ~10K | 0.99× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.96× | |
| 10 | Hauts-de-France | ~200K | 0.94× | |
| 11 | Brittany | ~100K | 0.92× | |
| 12 | Normandy | ~100K | 0.91× | |
| 13 | Centre-Val de Loire | ~90K | 0.89× |
The strongest cross-interests of the Bestseller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Match | News | 2.17× | ||
| 02 | Stress (biology) | Health | 2.00× | ||
| 03 | Linens | Home & Garden | 1.98× | ||
| 04 | Voici | News | 1.96× | ||
| 05 | Yves Rocher (company) | Beauty & Wellness | 1.93× | ||
| 06 | Patrick Bruel | Music & Radio | 1.86× | ||
| 07 | France Info | Movies & TV | 1.86× | ||
| 08 | Therapy | Health | 1.81× | ||
| 09 | MSN | News | 1.73× | ||
| 10 | Black Friday (shopping) | Shopping | 1.68× | ||
| 11 | Ouest-France | News | 1.67× | ||
| 12 | Technology & Electronics | 1.66× | |||
| 13 | Lingerie | Fashion & Accessoires | 1.66× | ||
| 14 | Fnac | Shopping | 1.61× | ||
| 15 | Canada | Travel & Leisure | 1.53× | ||
| 16 | Etam | Fashion & Accessoires | 1.52× | ||
| 17 | Conforama | Home & Garden | 1.52× | ||
| 18 | City of London | Travel & Leisure | 1.52× | ||
| 19 | Garden | Home & Garden | 1.51× | ||
| 20 | Guillaume Canet | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.34× | |
| Creativity | OPEN | 1.21× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.51× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Individualism | JOY | 0.71× |
Bestseller has an estimated audience of 2,818,436 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.1% of Bestseller fans are female, 26.9% are male, with an average age of 40.5 years.
Bestseller fans show strongest brand affinity for Patrick Bruel (1.86×), Garden (1.51×), and Paris Match (2.17×) over the country average.
Bestseller fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bestseller itself, the audience over-indexes on Garden (1.51×), Paris Match (2.17×), Ouest-France (1.67×), and France Info (1.86×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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