A data profile of the people who buy, follow and care about Romance novels in France — modelled from more than twelve digital signal sources. Romance novels has an estimated audience of 4,434,080 people in France.
The average Romance novels fan in France is 44.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Outlander (film), Harry Potter, E-book readers, with strongest over-indexing on Outlander (film) (7.05× the country average).
Demographically, the Romance novels audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Romance novels fan in France is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Outlander (film).
The key figures that characterise the Romance novels profile in France.
66.9% are female, 33.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.7 |
| Estimated audience size | 4,434,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Romance novels audience comes from France.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 4.9% |
| India | 4.5% |
Where the Romance novels audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.29× | |
| 02 | Hauts-de-France | ~500K | 1.16× | |
| 03 | Grand Est | ~400K | 1.03× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.01× | |
| 05 | Centre-Val de Loire | ~200K | 1.01× | |
| 06 | Normandy | ~200K | 0.99× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 0.98× | |
| 08 | Pays de la Loire | ~200K | 0.97× | |
| 09 | Brittany | ~200K | 0.97× | |
| 10 | Auvergne-Rhône-Alpes | ~500K | 0.96× | |
| 11 | Nouvelle-Aquitaine | ~400K | 0.96× | |
| 12 | Occitanie | ~400K | 0.96× |
The strongest cross-interests of the Romance novels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outlander (film) | Movies & TV | 7.05× | ||
| 02 | New-adult fiction | Literature | 5.56× | ||
| 03 | E-book readers | Technology & Electronics | 5.08× | ||
| 04 | Contemporary romance | Literature | 4.89× | ||
| 05 | Non-fiction books | Literature | 4.78× | ||
| 06 | IBooks | Technology & Electronics | 4.64× | ||
| 07 | Detective fiction | Literature | 4.05× | ||
| 08 | Crime fiction | Literature | 4.00× | ||
| 09 | Mystery fiction | Literature | 3.20× | ||
| 10 | Bookselling | Literature | 3.04× | ||
| 11 | Novel | Literature | 2.89× | ||
| 12 | The Gilded Age | Movies & TV | 2.83× | ||
| 13 | E-books | Literature | 2.60× | ||
| 14 | Literature | Business & Career | 2.20× | ||
| 15 | Fiction books | Literature | 2.17× | ||
| 16 | Divertissement | Politics & Society | 1.88× | ||
| 17 | Language | Business & Career | 1.86× | ||
| 18 | Harry Potter | Movies & TV | 1.83× | ||
| 19 | Books | Literature | 1.81× | ||
| 20 | Brigitte Bardot | Movies & TV | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Creativity | OPEN | 1.26× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Romance novels has an estimated audience of 4,434,080 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.9% of Romance novels fans are female, 33.1% are male, with an average age of 44.7 years.
Romance novels fans show strongest brand affinity for Outlander (film) (7.05×), Harry Potter (1.83×), and E-book readers (5.08×) over the country average.
Romance novels fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Romance novels itself, the audience over-indexes on Harry Potter (1.83×), E-book readers (5.08×), Non-fiction books (4.78×), and Literature (2.2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Romance novels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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