A data profile of the people who buy, follow and care about Fiction books in France — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 6,063,053 people in France.
The average Fiction books fan in France is 39.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Movies, Harry Potter, Superman, with strongest over-indexing on Movies (1.54× the country average).
Demographically, the Fiction books audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fiction books fan in France is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Movies.
The key figures that characterise the Fiction books profile in France.
60.1% are female, 39.9% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.1 |
| Estimated audience size | 6,063,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Fiction books audience comes from France.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
Where the Fiction books audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~200K | 1.08× | |
| 02 | Bourgogne-Franche-Comté | ~300K | 1.07× | |
| 03 | Normandy | ~300K | 1.03× | |
| 04 | Île-de-France | ~1M | 1.01× | |
| 05 | Brittany | ~300K | 1.01× | |
| 06 | Pays de la Loire | ~300K | 1.00× | |
| 07 | Hauts-de-France | ~500K | 0.97× | |
| 08 | Grand Est | ~500K | 0.97× | |
| 09 | Provence-Alpes-Côte d'Azur | ~400K | 0.97× | |
| 10 | Nouvelle-Aquitaine | ~500K | 0.96× | |
| 11 | Occitanie | ~500K | 0.96× | |
| 12 | Auvergne-Rhône-Alpes | ~700K | 0.94× |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E-book readers | Technology & Electronics | 3.43× | ||
| 02 | Gmail | Internet & Social Media | 2.61× | ||
| 03 | Anime and manga fandom | Literature | 2.47× | ||
| 04 | Self-awareness | Health | 2.43× | ||
| 05 | Romance novels | Literature | 2.34× | ||
| 06 | Literature | Business & Career | 2.30× | ||
| 07 | Novel | Literature | 2.30× | ||
| 08 | One Piece | Movies & TV | 2.26× | ||
| 09 | Superman | Movies & TV | 2.22× | ||
| 10 | Language | Business & Career | 2.03× | ||
| 11 | Poetry | Literature | 1.98× | ||
| 12 | Books | Literature | 1.90× | ||
| 13 | Stranger Things | Movies & TV | 1.89× | ||
| 14 | Comics | Literature | 1.86× | ||
| 15 | Harry Potter | Movies & TV | 1.85× | ||
| 16 | Acting | Business & Career | 1.70× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.59× | ||
| 18 | Movies | Movies & TV | 1.54× | ||
| 19 | Communication | Technology & Electronics | 1.53× | ||
| 20 | Sephora | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.46× | |
| Extroversion | THRILL | 1.43× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.98× | |
| Sports Activity | POWER | 1.01× | |
| DIY Mentality | THRILL | 1.02× |
Fiction books has an estimated audience of 6,063,053 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.1% of Fiction books fans are female, 39.9% are male, with an average age of 39.1 years.
Fiction books fans show strongest brand affinity for Movies (1.54×), Harry Potter (1.85×), and Superman (2.22×) over the country average.
Fiction books fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fiction books itself, the audience over-indexes on Harry Potter (1.85×), Superman (2.22×), Literature (2.3×), and Books (1.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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