Fiction books Audience in France
Fiction books has an estimated audience of 6,063,053 people in France. 60.1% are female, 39.9% are male, average age 39.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Harry Potter, Movies, Superman, Literature, Books.
The average Fiction books fan in France is 39.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Harry Potter, Movies, Superman, with strongest over-indexing on Harry Potter (1.85× the country average). Demographically, the Fiction books audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.1 |
| Estimated audience size | 6,063,053 |
Audience persona
The typical Fiction books fan in France is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,122,213 | 1.03× |
| Auvergne-Rhône-Alpes | 427,325 | 0.6× |
| Hauts-de-France | 412,107 | 0.77× |
| Bourgogne-Franche-Comté | 398,205 | 1.62× |
| Centre-Val de Loire | 393,768 | 1.73× |
| Normandy | 390,720 | 1.32× |
| Grand Est | 367,276 | 0.75× |
| Occitanie | 348,253 | 0.66× |
| Provence-Alpes-Côte d'Azur | 344,562 | 0.77× |
| Pays de la Loire | 343,831 | 1.02× |
| Nouvelle-Aquitaine | 338,839 | 0.64× |
| Brittany | 321,266 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.85× | Movies & TV |
| Movies | 1.54× | Movies & TV |
| Superman | 2.22× | Movies & TV |
| Literature | 2.3× | Business & Career |
| Books | 1.9× | Literature |
| Gmail | 2.61× | Internet & Social Media |
| Self-awareness | 2.43× | Health |
| Language | 2.03× | Business & Career |
| Communication | 1.53× | Technology & Electronics |
| E-book readers | 3.43× | Technology & Electronics |
| Romance novels | 2.34× | Literature |
| Poetry | 1.98× | Literature |
| Sephora | 1.53× | Shopping |
| Novel | 2.3× | Literature |
| Anime and manga fandom | 2.47× | Literature |
| Undergarment | 1.59× | Fashion & Accessoires |
| Comics | 1.86× | Literature |
| Acting | 1.7× | Business & Career |
| One Piece | 2.26× | Movies & TV |
| Drama movies | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.09 |
| Mindfulness | BALANCE | 2.08 |
| Community Orientation | OPEN | 1.61 |
| Indulgence | JOY | 1.38 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in France
- Humour (17,428,992)
- Manga (5,707,327)
- Fairy tale (4,662,526)
- Romance novels (4,434,081)
- Anime and manga fandom (3,760,868)
Frequently asked questions
How many fans does Fiction books have in France?
Fiction books has an estimated audience of 6,063,053 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Fiction books fans?
60.1% of Fiction books fans are female, 39.9% are male, with an average age of 39.1 years.
Which brands do Fiction books fans like most?
Fiction books fans show strongest brand affinity for Harry Potter (1.85×), Movies (1.54×), and Superman (2.22×) over the country average.
Where do Fiction books fans live in France?
Fiction books fans in France are most concentrated in Île-de-France (reach 1,122,213), Auvergne-Rhône-Alpes (reach 427,325), and Hauts-de-France (reach 412,107). These three regions account for the largest share of the active audience.
What other brands do Fiction books fans also like?
Beyond Fiction books itself, the audience over-indexes on Movies (1.54×), Superman (2.22×), Literature (2.3×), and Books (1.9×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.