Fiction books Audience in Canada

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Fiction books has an estimated audience of 5,516,311 people in Canada. 58.4% are female, 41.6% are male, average age 38.1. Top regions: Ontario, British Columbia, Quebec.

The average Fiction books fan in Canada is 38.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Fiction books fans

Demographic split for Fiction books audience in Canada
MetricValue
Female58.4%
Male41.6%
Average age38.1
Estimated audience size5,516,311

Top regions in Canada

Top regions ranked by reach for Fiction books in Canada
RegionReachAffinity
Ontario3,515,2641.52×
British Columbia1,046,3971.27×
Quebec835,9120.63×
Alberta809,0721.19×
Manitoba217,8611.06×
Saskatchewan170,4230.98×
Nova Scotia159,0820.97×
New Brunswick123,9490.97×
Newfoundland and Labrador78,9660.94×
Prince Edward Island27,4401.01×

Worldwide distribution

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%

See Fiction books audiences in other countries

More Literary genre audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.