A data profile of the people who buy, follow and care about Humour in Canada — modelled from more than twelve digital signal sources. Humour has an estimated audience of 10,018,262 people in Canada.
The average Humour fan in Canada is 40.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Real property, Tabloid (newspaper format), with strongest over-indexing on Bad Bunny (2.85× the country average).
Demographically, the Humour audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Humour fan in Canada is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Humour profile in Canada.
49.6% are female, 50.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.1 |
| Estimated audience size | 10,018,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Humour audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Where the Humour audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~4.5M | 1.98× | |
| 02 | Ontario | ~5M | 1.23× | |
| 03 | British Columbia | ~2M | 1.23× | |
| 04 | Alberta | ~1.5M | 1.11× | |
| 05 | Saskatchewan | ~400K | 1.11× | |
| 06 | Manitoba | ~400K | 1.08× | |
| 07 | Nova Scotia | ~300K | 0.95× | |
| 08 | New Brunswick | ~200K | 0.88× | |
| 09 | Prince Edward Island | ~40K | 0.85× | |
| 10 | Newfoundland and Labrador | ~100K | 0.78× |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.85× | ||
| 02 | Italo disco | Music & Radio | 2.85× | ||
| 03 | Ronda Rousey | Sports | 2.21× | ||
| 04 | Hulk Hogan | Sports | 2.08× | ||
| 05 | Sandra Bullock | Movies & TV | 2.00× | ||
| 06 | Fanatics | Fashion & Accessoires | 1.99× | ||
| 07 | John Travolta | Movies & TV | 1.95× | ||
| 08 | Bored Panda | Internet & Social Media | 1.93× | ||
| 09 | Ashton Kutcher | Movies & TV | 1.86× | ||
| 10 | Monopoly (game) | Games | 1.82× | ||
| 11 | Jordan Peele | Movies & TV | 1.81× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 13 | AMC (TV channel) | Movies & TV | 1.74× | ||
| 14 | Chris Pratt | Movies & TV | 1.73× | ||
| 15 | Real property | Home & Garden | 1.66× | ||
| 16 | Duvet | Home & Garden | 1.60× | ||
| 17 | Virtual reality | Technology & Electronics | 1.59× | ||
| 18 | Adam Sandler | Movies & TV | 1.54× | ||
| 19 | Comedy club | Movies & TV | 1.52× | ||
| 20 | Robert Downey jr | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Spirituality | BALANCE | 1.11× | |
| Individualism | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.80× |
Humour has an estimated audience of 10,018,262 people in Canada, concentrated in Ontario and Quebec.
49.6% of Humour fans are female, 50.4% are male, with an average age of 40.1 years.
Humour fans show strongest brand affinity for Bad Bunny (2.85×), Real property (1.66×), and Tabloid (newspaper format) (1.78×) over the country average.
Humour fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~4.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Humour itself, the audience over-indexes on Real property (1.66×), Tabloid (newspaper format) (1.78×), Virtual reality (1.59×), and Bored Panda (1.93×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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