Humour Audience in Canada
Humour has an estimated audience of 10,018,262 people in Canada. 49.6% are female, 50.4% are male, average age 40.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, Real property, Tabloid (newspaper format), Virtual reality, Bored Panda.
The average Humour fan in Canada is 40.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, Real property, Tabloid (newspaper format), with strongest over-indexing on Bad Bunny (2.85× the country average). Demographically, the Humour audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.1 |
| Estimated audience size | 10,018,262 |
Audience persona
The typical Humour fan in Canada is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,174,050 | 1.23× |
| Quebec | 4,748,072 | 1.98× |
| British Columbia | 1,849,549 | 1.23× |
| Alberta | 1,368,970 | 1.11× |
| Manitoba | 404,332 | 1.08× |
| Saskatchewan | 351,591 | 1.11× |
| Nova Scotia | 284,296 | 0.95× |
| New Brunswick | 203,966 | 0.88× |
| Newfoundland and Labrador | 118,391 | 0.78× |
| Prince Edward Island | 41,753 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.85× | Music & Radio |
| Real property | 1.66× | Home & Garden |
| Tabloid (newspaper format) | 1.78× | Literature |
| Virtual reality | 1.59× | Technology & Electronics |
| Bored Panda | 1.93× | Internet & Social Media |
| Adam Sandler | 1.54× | Movies & TV |
| John Travolta | 1.95× | Movies & TV |
| Sandra Bullock | 2.0× | Movies & TV |
| Fanatics | 1.99× | Fashion & Accessoires |
| Chris Pratt | 1.73× | Movies & TV |
| Comedy club | 1.52× | Movies & TV |
| AMC (TV channel) | 1.74× | Movies & TV |
| Italo disco | 2.85× | Music & Radio |
| Ronda Rousey | 2.21× | Sports |
| Ashton Kutcher | 1.86× | Movies & TV |
| Hulk Hogan | 2.08× | Sports |
| Monopoly (game) | 1.82× | Games |
| Jordan Peele | 1.81× | Movies & TV |
| Duvet | 1.6× | Home & Garden |
| Robert Downey jr | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.16 |
| Spirituality | BALANCE | 1.11 |
| Individualism | JOY | 1.09 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in Canada
- Fiction books (5,516,311)
- Comic book (4,002,688)
- Manga (3,930,713)
- Satire (3,228,688)
- Romance novels (3,190,399)
Frequently asked questions
How many fans does Humour have in Canada?
Humour has an estimated audience of 10,018,262 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Humour fans?
49.6% of Humour fans are female, 50.4% are male, with an average age of 40.1 years.
Which brands do Humour fans like most?
Humour fans show strongest brand affinity for Bad Bunny (2.85×), Real property (1.66×), and Tabloid (newspaper format) (1.78×) over the country average.
Where do Humour fans live in Canada?
Humour fans in Canada are most concentrated in Ontario (reach 5,174,050), Quebec (reach 4,748,072), and British Columbia (reach 1,849,549). These three regions account for the largest share of the active audience.
What other brands do Humour fans also like?
Beyond Humour itself, the audience over-indexes on Real property (1.66×), Tabloid (newspaper format) (1.78×), Virtual reality (1.59×), and Bored Panda (1.93×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.