A data profile of the people who buy, follow and care about Humour in Spain — modelled from more than twelve digital signal sources. Humour has an estimated audience of 12,666,980 people in Spain.
Humour has an estimated audience of 12,666,980 people in Spain. 52.1% are female, 47.9% are male, average age 45.1. Top brand affinities: Iberia (airline), WhatsApp, Badoo, Rayo Vallecano, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Badoo, with strongest over-indexing on Iberia (airline) (2.13× the country average).
Demographically, the Humour audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Humour fan in Spain is balanced, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Humour profile in Spain.
52.1% are female, 47.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.1 |
| Estimated audience size | 12,666,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Humour audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.66× | ||
| 02 | Satire | Literature | 4.46× | ||
| 03 | Betfair | Games | 3.40× | ||
| 04 | Badoo | Internet & Social Media | 3.25× | ||
| 05 | Volunteering | Politics & Society | 3.20× | ||
| 06 | Tinder | Internet & Social Media | 3.06× | ||
| 07 | Internet celebrity | Internet & Social Media | 2.39× | ||
| 08 | Sarcasm | Politics & Society | 2.24× | ||
| 09 | Internet & Social Media | 2.17× | |||
| 10 | Iberia (airline) | Travel & Leisure | 2.13× | ||
| 11 | Local food | Food & Beverages | 2.10× | ||
| 12 | Video hosting service | Technology & Electronics | 2.06× | ||
| 13 | Wikipedia | Internet & Social Media | 2.04× | ||
| 14 | Dentistry | Business & Career | 2.04× | ||
| 15 | Distilled beverage | Food & Beverages | 2.03× | ||
| 16 | Refrigerator | Home & Garden | 2.00× | ||
| 17 | Charity and causes | Business & Career | 1.93× | ||
| 18 | Travel website | Travel & Leisure | 1.84× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.60× | ||
| 20 | Radio | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Spirituality | BALANCE | 1.29× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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