Humour Audience in Spain
Humour has an estimated audience of 12,666,980 people in Spain. 52.1% are female, 47.9% are male, average age 45.1. Top brand affinities: Singer-songwriter, Sports nutrition, MSN, Iberia (airline), Tinder.
Top brand affinities include Singer-songwriter, Sports nutrition, MSN, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Humour audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.1 |
| Estimated audience size | 12,666,980 |
Audience persona
The typical Humour fan in Spain is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| MSN | 3.05× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Tinder | 3.46× | Internet & Social Media |
| Oncology | 5.64× | Health |
| Aldi | 2.03× | Shopping |
| 1.65× | Internet & Social Media | |
| Movistar | 1.89× | Technology & Electronics |
| TripAdvisor | 2.42× | Travel & Leisure |
| Local food | 2.28× | Food & Beverages |
| Dentistry | 3.16× | Business & Career |
| CAC 40 | 2.1× | Business & Career |
| Badoo | 2.11× | Internet & Social Media |
| Stradivarius | 1.68× | Shopping |
| Conforama | 2.2× | Home & Garden |
| Wedding dress | 2.44× | Fashion & Accessoires |
| Julio Iglesias | 1.59× | Music & Radio |
| Livemusic | 2.18× | Music & Radio |
| Mobile game | 1.81× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.04 |
| Social Media Usage | JOY | 0.96 |
| Extroversion | THRILL | 0.94 |
| Pet Ownership | JOY | 0.92 |
| Mindfulness | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in Spain
- Fiction books (8,000,637)
- Manga (4,181,044)
- Romance novels (4,159,097)
- Fairy tale (4,110,532)
- Bestseller (3,625,253)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.