A data profile of the people who buy, follow and care about Manga in Spain — modelled from more than twelve digital signal sources. Manga has an estimated audience of 4,181,044 people in Spain.
The average Manga fan in Spain is 36.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Entertainment, Movies, Harry Potter, with strongest over-indexing on Entertainment (1.57× the country average).
Demographically, the Manga audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Manga fan in Spain is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Entertainment.
The key figures that characterise the Manga profile in Spain.
47.4% are female, 52.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.7 |
| Estimated audience size | 4,181,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Manga audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.45× | |
| 02 | Catalonia | ~1M | 1.27× | |
| 03 | Region of Murcia | ~200K | 1.27× | |
| 04 | Comunidad Valenciana | ~500K | 1.16× | |
| 05 | Community of Madrid | ~700K | 1.06× | |
| 06 | Andalusia | ~900K | 1.05× | |
| 07 | Galicia | ~200K | 1.03× | |
| 08 | Balearic Islands | ~100K | 1.01× | |
| 09 | Castilla-La Mancha | ~200K | 0.98× | |
| 10 | Aragon | ~100K | 0.95× | |
| 11 | Basque Autonomous Country | ~100K | 0.93× | |
| 12 | La Rioja | ~20K | 0.88× | |
| 13 | Extremadura | ~80K | 0.87× | |
| 14 | Castile and León | ~200K | 0.85× | |
| 15 | Cantabria | ~40K | 0.84× | |
| 16 | Navarre | ~40K | 0.83× | |
| 17 | Principality of Asturias | ~80K | 0.82× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Final Fantasy | Games | 4.36× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 4.22× | ||
| 03 | Anime convention | Literature | 4.20× | ||
| 04 | Crunchyroll | Games | 4.03× | ||
| 05 | Anime and manga fandom | Literature | 3.91× | ||
| 06 | Japanese art | Arts & Culture | 3.79× | ||
| 07 | Cosplay | Games | 3.78× | ||
| 08 | Pokémon (video game series) | Games | 3.38× | ||
| 09 | One Piece | Movies & TV | 2.68× | ||
| 10 | Anime movies | Movies & TV | 2.49× | ||
| 11 | Comics | Literature | 2.42× | ||
| 12 | Superman | Movies & TV | 2.35× | ||
| 13 | Harry Potter | Movies & TV | 2.25× | ||
| 14 | Animated movies | Movies & TV | 2.11× | ||
| 15 | Mobile game | Games | 1.86× | ||
| 16 | Stranger Things | Movies & TV | 1.85× | ||
| 17 | Online games | Games | 1.84× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Entertainment | Movies & TV | 1.57× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Extroversion | THRILL | 1.30× | |
| Pet Ownership | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| DIY Mentality | THRILL | 0.79× | |
| Tradition | CONSERVATISM | 0.79× |
Manga has an estimated audience of 4,181,044 people in Spain, concentrated in Catalonia and Andalusia.
47.4% of Manga fans are female, 52.6% are male, with an average age of 36.7 years.
Manga fans show strongest brand affinity for Entertainment (1.57×), Movies (1.66×), and Harry Potter (2.25×) over the country average.
Manga fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~900K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on Movies (1.66×), Harry Potter (2.25×), Anime convention (4.2×), and Anime and manga fandom (3.91×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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