A data profile of the people who buy, follow and care about Manga in India — modelled from more than twelve digital signal sources. Manga has an estimated audience of 5,439,689 people in India.
The average Manga fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include ONEUS, Harry Potter, XXXTentacion, with strongest over-indexing on ONEUS (7.23× the country average).
Demographically, the Manga audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Manga fan in India is more male, around 31.6 years old, with strong Pet Ownership tendencies and a notable affinity for ONEUS.
The key figures that characterise the Manga profile in India.
26.2% are female, 73.8% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 31.6 |
| Estimated audience size | 5,439,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Manga audience comes from India.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~9K | 2.49× | |
| 02 | Manipur | ~10K | 2.19× | |
| 03 | Mizoram | ~8K | 2.03× | |
| 04 | Arunachal Pradesh | ~7K | 2.02× | |
| 05 | Tripura | ~10K | 1.61× | |
| 06 | Meghalaya | ~9K | 1.51× | |
| 07 | Assam | ~60K | 1.10× | |
| 08 | Sikkim | ~2K | 1.02× | |
| 09 | Uttarakhand | ~20K | 0.92× | |
| 10 | Kerala | ~70K | 0.89× | |
| 11 | Telangana | ~70K | 0.85× | |
| 12 | West Bengal | ~100K | 0.79× | |
| 13 | Andhra Pradesh | ~50K | 0.79× | |
| 14 | Goa | ~4K | 0.78× | |
| 15 | Maharashtra | ~200K | 0.76× | |
| 16 | Chhattisgarh | ~30K | 0.72× | |
| 17 | Punjab (region) | ~50K | 0.71× | |
| 18 | Madhya Pradesh | ~70K | 0.70× | |
| 19 | Odisha | ~40K | 0.70× | |
| 20 | Jharkhand | ~30K | 0.70× | |
| 21 | Karnataka | ~90K | 0.67× | |
| 22 | Tamil Nadu | ~90K | 0.67× | |
| 23 | Himachal Pradesh | ~10K | 0.65× | |
| 24 | Rajasthan | ~70K | 0.60× | |
| 25 | Uttar Pradesh | ~200K | 0.59× | |
| 26 | Haryana | ~40K | 0.58× | |
| 27 | Gujarat | ~90K | 0.57× | |
| 28 | Bihar | ~60K | 0.53× | |
| 29 | Jammu and Kashmir | ~10K | 0.46× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 7.23× | ||
| 02 | Mystery fiction | Literature | 4.33× | ||
| 03 | Romance novels | Literature | 3.82× | ||
| 04 | BTS | Music & Radio | 3.82× | ||
| 05 | Anime movies | Movies & TV | 3.43× | ||
| 06 | Rhythm and blues music | Music & Radio | 3.32× | ||
| 07 | Soul music | Music & Radio | 3.25× | ||
| 08 | Blues music | Music & Radio | 3.05× | ||
| 09 | Free software | Technology & Electronics | 2.99× | ||
| 10 | Science fiction movies | Movies & TV | 2.92× | ||
| 11 | Rock music | Music & Radio | 2.75× | ||
| 12 | Horror movies | Movies & TV | 2.69× | ||
| 13 | Literature | Business & Career | 2.67× | ||
| 14 | First-person shooter games | Games | 2.63× | ||
| 15 | Harry Potter | Movies & TV | 2.60× | ||
| 16 | Pop music | Music & Radio | 2.56× | ||
| 17 | Hip hop music | Music & Radio | 2.50× | ||
| 18 | Electronic music | Music & Radio | 2.47× | ||
| 19 | Animated movies | Movies & TV | 2.45× | ||
| 20 | XXXTentacion | Music & Radio | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.61× | |
| Extroversion | THRILL | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Career Orientation | POWER | 0.92× | |
| Tradition | CONSERVATISM | 0.94× |
Manga has an estimated audience of 5,439,689 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.2% of Manga fans are female, 73.8% are male, with an average age of 31.6 years.
Manga fans show strongest brand affinity for ONEUS (7.23×), Harry Potter (2.6×), and XXXTentacion (1.8×) over the country average.
Manga fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on Harry Potter (2.6×), XXXTentacion (1.8×), Rock music (2.75×), and Pop music (2.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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