A data profile of the people who buy, follow and care about Soul music in India — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 7,690,451 people in India.
The average Soul music fan in India is 31.8 years old, more male, and lives primarily in Haryana.
The audience is concentrated in Haryana, Maharashtra, Uttar Pradesh.
Top brand affinities include Gospel music, Ayesha Khan, Zee Bangla, with strongest over-indexing on Gospel music (1.67× the country average).
Demographically, the Soul music audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Soul music fan in India is more male, around 31.8 years old, with strong Spirituality tendencies and a notable affinity for Gospel music.
The key figures that characterise the Soul music profile in India.
24.6% are female, 75.4% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 31.8 |
| Estimated audience size | 7,690,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Soul music audience comes from India.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Haryana | ~300K | 2.88× | |
| 02 | Sikkim | ~5K | 1.36× | |
| 03 | Arunachal Pradesh | ~5K | 1.17× | |
| 04 | Mizoram | ~6K | 1.15× | |
| 05 | Nagaland | ~6K | 1.14× | |
| 06 | Manipur | ~10K | 1.06× | |
| 07 | Meghalaya | ~8K | 1.06× | |
| 08 | Tripura | ~10K | 0.99× | |
| 09 | Goa | ~8K | 0.99× | |
| 10 | Himachal Pradesh | ~30K | 0.94× | |
| 11 | Chhattisgarh | ~50K | 0.92× | |
| 12 | Uttarakhand | ~30K | 0.92× | |
| 13 | Kerala | ~100K | 0.91× | |
| 14 | Jharkhand | ~60K | 0.91× | |
| 15 | Jammu and Kashmir | ~30K | 0.91× | |
| 16 | Assam | ~70K | 0.89× | |
| 17 | Odisha | ~70K | 0.85× | |
| 18 | Punjab (region) | ~90K | 0.84× | |
| 19 | Andhra Pradesh | ~80K | 0.83× | |
| 20 | Madhya Pradesh | ~100K | 0.79× | |
| 21 | Telangana | ~90K | 0.79× | |
| 22 | Rajasthan | ~100K | 0.77× | |
| 23 | Bihar | ~100K | 0.77× | |
| 24 | Gujarat | ~200K | 0.75× | |
| 25 | Karnataka | ~100K | 0.73× | |
| 26 | West Bengal | ~200K | 0.72× | |
| 27 | Tamil Nadu | ~100K | 0.71× | |
| 28 | Maharashtra | ~300K | 0.69× | |
| 29 | Uttar Pradesh | ~200K | 0.63× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massage table | Health | 2.06× | ||
| 02 | Videophone | Technology & Electronics | 1.86× | ||
| 03 | viki | Movies & TV | 1.81× | ||
| 04 | Western swing | Music & Radio | 1.75× | ||
| 05 | Sheikh Hasina | Politics & Society | 1.73× | ||
| 06 | Prime Minister of Bangladesh | Politics & Society | 1.70× | ||
| 07 | Gospel music | Music & Radio | 1.67× | ||
| 08 | Avneet Kaur | Movies & TV | 1.65× | ||
| 09 | Sneha (actress) | Movies & TV | 1.62× | ||
| 10 | Amrita Singh | Movies & TV | 1.61× | ||
| 11 | Chivalric romance | Literature | 1.59× | ||
| 12 | Diya Aur Baati Hum | Movies & TV | 1.59× | ||
| 13 | Bluegrass music | Music & Radio | 1.58× | ||
| 14 | Arbaaz Khan (Indian actor) | Movies & TV | 1.55× | ||
| 15 | Bihari languages | Politics & Society | 1.55× | ||
| 16 | Ayesha Khan | Movies & TV | 1.54× | ||
| 17 | STAR Jalsha | Movies & TV | 1.54× | ||
| 18 | Whispers | Music & Radio | 1.54× | ||
| 19 | Top movies | Website / Newspaper / Magazine | 1.53× | ||
| 20 | Zee Bangla | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Tradition | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Risk Appetite | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.66× |
Soul music has an estimated audience of 7,690,451 people in India, concentrated in Haryana and Maharashtra.
24.6% of Soul music fans are female, 75.4% are male, with an average age of 31.8 years.
Soul music fans show strongest brand affinity for Gospel music (1.67×), Ayesha Khan (1.54×), and Zee Bangla (1.51×) over the country average.
Soul music fans in India are most concentrated in Haryana (reach ~300K), Maharashtra (reach ~300K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Ayesha Khan (1.54×), Zee Bangla (1.51×), Arbaaz Khan (Indian actor) (1.55×), and Amrita Singh (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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