A data profile of the people who buy, follow and care about Soul music in Belgium — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 1,351,335 people in Belgium.
Soul music has an estimated audience of 1,351,335 people in Belgium. 51.3% are female, 48.7% are male, average age 39.3. Top brand affinities: Gospel music, Food chain, Celine Dion, Gaming, Marriage proposal.
Top brand affinities include Gospel music, Food chain, Celine Dion, with strongest over-indexing on Gospel music (1.52× the country average).
Demographically, the Soul music audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
The typical Soul music fan in Belgium is balanced, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Gospel music.
The key figures that characterise the Soul music profile in Belgium.
51.3% are female, 48.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.3 |
| Estimated audience size | 1,351,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Soul music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | university maryland | Business & Career | 2.19× | ||
| 02 | Social equality | Politics & Society | 2.16× | ||
| 03 | Anime & Cosplay | Fashion & Accessoires | 2.01× | ||
| 04 | Gaming | Games | 1.94× | ||
| 05 | Beauty tips | Beauty & Wellness | 1.89× | ||
| 06 | Makeup &hair | Beauty & Wellness | 1.83× | ||
| 07 | Beauty Makeup | Beauty & Wellness | 1.78× | ||
| 08 | Nondestructive testing | Business & Career | 1.74× | ||
| 09 | Food chain | Food & Beverages | 1.71× | ||
| 10 | Facial care | Beauty & Wellness | 1.64× | ||
| 11 | Handmade Crafts | Kids & Family | 1.63× | ||
| 12 | Julio Iglesias | Music & Radio | 1.62× | ||
| 13 | Marriage proposal | Kids & Family | 1.61× | ||
| 14 | Sportswear (fashion) | Fashion & Accessoires | 1.57× | ||
| 15 | Unique Gifts | Shopping | 1.55× | ||
| 16 | Celine Dion | Music & Radio | 1.54× | ||
| 17 | Gospel music | Music & Radio | 1.52× | ||
| 18 | Conducting | Music & Radio | 1.52× | ||
| 19 | George Michael | Music & Radio | 1.52× | ||
| 20 | Bodybuilding & Fitness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.35× | |
| Design Affinity | PREMIUM | 1.19× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Travelling | THRILL | 0.99× | |
| Social Media Usage | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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