A data profile of the people who buy, follow and care about Soul music in United Kingdom — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 11,397,792 people in United Kingdom.
The average Soul music fan in United Kingdom is 40.4 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, Greater London.
Top brand affinities include Broadway theatre, The Time, Los Angeles, with strongest over-indexing on Broadway theatre (1.74× the country average).
Demographically, the Soul music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Soul music fan in United Kingdom is balanced, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Broadway theatre.
The key figures that characterise the Soul music profile in United Kingdom.
54.8% are female, 45.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.4 |
| Estimated audience size | 11,397,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Soul music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.29× | |
| 02 | North West | ~1.5M | 1.19× | |
| 03 | East of England | ~1M | 1.19× | |
| 04 | Wales | ~800K | 1.17× | |
| 05 | South East | ~1.5M | 1.04× | |
| 06 | South West | ~1M | 1.02× | |
| 07 | East Midlands | ~800K | 1.01× | |
| 08 | Greater London | ~1.5M | 0.95× | |
| 09 | Northern Ireland | ~300K | 0.90× | |
| 10 | North East | ~400K | 0.86× | |
| 11 | Yorkshire and the Humber | ~700K | 0.77× | |
| 12 | West Midlands | ~400K | 0.73× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music of Nigeria | Music & Radio | 2.57× | ||
| 02 | Rhianna (singer) | Music & Radio | 2.42× | ||
| 03 | Gay Love | Politics & Society | 2.19× | ||
| 04 | Long Lashes | Beauty & Wellness | 1.87× | ||
| 05 | Beauty tips | Beauty & Wellness | 1.81× | ||
| 06 | Priscilla Presley | Movies & TV | 1.78× | ||
| 07 | Boy George | Music & Radio | 1.76× | ||
| 08 | Broadway theatre | Travel & Leisure | 1.74× | ||
| 09 | Shelter Dogs | Pets & Animals | 1.71× | ||
| 10 | Wedding planning | Kids & Family | 1.68× | ||
| 11 | Nigeria | Travel & Leisure | 1.66× | ||
| 12 | George Michael | Music & Radio | 1.63× | ||
| 13 | Rod Stewart | Music & Radio | 1.62× | ||
| 14 | Facial care | Beauty & Wellness | 1.61× | ||
| 15 | Los Angeles | Travel & Leisure | 1.57× | ||
| 16 | The Time | Music & Radio | 1.56× | ||
| 17 | Sabrina Carpenter | Music & Radio | 1.55× | ||
| 18 | Beauty & Fashion | Beauty & Wellness | 1.55× | ||
| 19 | U.K. | Music & Radio | 1.53× | ||
| 20 | YouTube Music | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Price Sensitivity | PREMIUM | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Sports Activity | POWER | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× |
Soul music has an estimated audience of 11,397,792 people in United Kingdom, concentrated in South East and North West.
54.8% of Soul music fans are female, 45.2% are male, with an average age of 40.4 years.
Soul music fans show strongest brand affinity for Broadway theatre (1.74×), The Time (1.56×), and Los Angeles (1.57×) over the country average.
Soul music fans in United Kingdom are most concentrated in South East (reach ~1.5M), North West (reach ~1.5M), and Greater London (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on The Time (1.56×), Los Angeles (1.57×), Rhianna (singer) (2.42×), and Shelter Dogs (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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