Soul music Audience in United Kingdom
Soul music has an estimated audience of 11,397,792 people in United Kingdom. 54.8% are female, 45.2% are male, average age 40.4. Top regions: South East, North West, Greater London. Top brand affinities: Broadway theatre, Los Angeles, Rhianna (singer), Rod Stewart, The Time.
The average Soul music fan in United Kingdom is 40.4 years old, balanced, and lives primarily in South East. The audience is concentrated in South East, North West, Greater London. Top brand affinities include Broadway theatre, Los Angeles, Rhianna (singer), with strongest over-indexing on Broadway theatre (1.74× the country average). Demographically, the Soul music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.4 |
| Estimated audience size | 11,397,792 |
Audience persona
The typical Soul music fan in United Kingdom is balanced, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Broadway theatre.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,599,143 | 1.04× |
| North West | 1,494,742 | 1.23× |
| Greater London | 1,405,077 | 0.95× |
| Scotland | 1,401,920 | 1.37× |
| East of England | 1,272,322 | 1.22× |
| South West | 957,508 | 1.02× |
| Wales | 831,652 | 1.28× |
| East Midlands | 819,373 | 1.02× |
| Yorkshire and the Humber | 649,909 | 0.71× |
| North East | 342,289 | 0.77× |
| West Midlands | 328,336 | 0.67× |
| Northern Ireland | 252,244 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Broadway theatre | 1.74× | Travel & Leisure |
| Los Angeles | 1.57× | Travel & Leisure |
| Rhianna (singer) | 2.42× | Music & Radio |
| Rod Stewart | 1.62× | Music & Radio |
| The Time | 1.56× | Music & Radio |
| Shelter Dogs | 1.71× | Pets & Animals |
| U.K. | 1.53× | Music & Radio |
| Nigeria | 1.66× | Travel & Leisure |
| Sabrina Carpenter | 1.55× | Music & Radio |
| Gay Love | 2.19× | Politics & Society |
| YouTube Music | 1.53× | Internet & Social Media |
| Beauty & Fashion | 1.55× | Beauty & Wellness |
| Music of Nigeria | 2.57× | Music & Radio |
| Facial care | 1.61× | Beauty & Wellness |
| Priscilla Presley | 1.78× | Movies & TV |
| George Michael | 1.63× | Music & Radio |
| Beauty tips | 1.81× | Beauty & Wellness |
| Long Lashes | 1.87× | Beauty & Wellness |
| Wedding planning | 1.68× | Kids & Family |
| Cliff Richard | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.09 |
| Indulgence | JOY | 1.06 |
| Convenience Orientation | PREMIUM | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
| Social Media Usage | JOY | 1 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
Frequently asked questions
How many fans does Soul music have in United Kingdom?
Soul music has an estimated audience of 11,397,792 people in United Kingdom, concentrated in South East and North West.
What is the gender split and age of Soul music fans?
54.8% of Soul music fans are female, 45.2% are male, with an average age of 40.4 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for Broadway theatre (1.74×), Los Angeles (1.57×), and Rhianna (singer) (2.42×) over the country average.
Where do Soul music fans live in United Kingdom?
Soul music fans in United Kingdom are most concentrated in South East (reach 1,599,143), North West (reach 1,494,742), and Greater London (reach 1,405,077). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Los Angeles (1.57×), Rhianna (singer) (2.42×), Rod Stewart (1.62×), and The Time (1.56×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.