A data profile of the people who buy, follow and care about Soul music in Spain — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 5,117,420 people in Spain.
The average Soul music fan in Spain is 39.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Home construction, Cat play and toys, Ana de Armas, with strongest over-indexing on Home construction (1.53× the country average).
Demographically, the Soul music audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Soul music fan in Spain is balanced, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Home construction.
The key figures that characterise the Soul music profile in Spain.
50.5% are female, 49.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.6 |
| Estimated audience size | 5,117,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Soul music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 1.37× | |
| 02 | Balearic Islands | ~200K | 1.08× | |
| 03 | Galicia | ~300K | 1.07× | |
| 04 | Comunidad Valenciana | ~600K | 1.06× | |
| 05 | Catalonia | ~1M | 1.05× | |
| 06 | Aragon | ~100K | 1.03× | |
| 07 | La Rioja | ~30K | 1.00× | |
| 08 | Basque Autonomous Country | ~200K | 0.99× | |
| 09 | Region of Murcia | ~200K | 0.99× | |
| 10 | Principality of Asturias | ~100K | 0.97× | |
| 11 | Extremadura | ~100K | 0.97× | |
| 12 | Navarre | ~60K | 0.97× | |
| 13 | Community of Madrid | ~800K | 0.96× | |
| 14 | Cantabria | ~60K | 0.96× | |
| 15 | Castilla-La Mancha | ~200K | 0.95× | |
| 16 | Castile and León | ~200K | 0.94× | |
| 17 | Andalusia | ~900K | 0.90× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eventos | Topic | 2.32× | ||
| 02 | Makeup &hair | Beauty & Wellness | 2.18× | ||
| 03 | Beauty tips | Beauty & Wellness | 2.04× | ||
| 04 | Anime & Cosplay | Fashion & Accessoires | 2.00× | ||
| 05 | Self-confidence | Health | 1.93× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 1.90× | ||
| 07 | Wedding planning | Kids & Family | 1.84× | ||
| 08 | Gay Love | Politics & Society | 1.82× | ||
| 09 | Cat play and toys | Pets & Animals | 1.76× | ||
| 10 | Thomann | Shopping | 1.76× | ||
| 11 | forex trader | Business & Career | 1.70× | ||
| 12 | Ana de Armas | Movies & TV | 1.68× | ||
| 13 | Marriage proposal | Kids & Family | 1.66× | ||
| 14 | Beetlejuice | Movies & TV | 1.66× | ||
| 15 | Forex signals | Business & Career | 1.62× | ||
| 16 | DIY & Craft Ideas | Home & Garden | 1.59× | ||
| 17 | Love & Sex | Kids & Family | 1.59× | ||
| 18 | Home construction | Home & Garden | 1.53× | ||
| 19 | Demi Moore | Movies & TV | 1.53× | ||
| 20 | Queen Letizia of Spain | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.20× | |
| Individualism | JOY | 1.15× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.84× | |
| DIY Mentality | THRILL | 0.86× |
Soul music has an estimated audience of 5,117,420 people in Spain, concentrated in Catalonia and Andalusia.
50.5% of Soul music fans are female, 49.5% are male, with an average age of 39.6 years.
Soul music fans show strongest brand affinity for Home construction (1.53×), Cat play and toys (1.76×), and Ana de Armas (1.68×) over the country average.
Soul music fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~900K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Cat play and toys (1.76×), Ana de Armas (1.68×), Self-confidence (1.93×), and Manicure & Pedicure (1.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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