Rascasse Audience Intelligence

Soul music Audience in Germany

A data profile of the people who buy, follow and care about Soul music in Germany — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 7,899,042 people in Germany.

#14among Musical genre in Germany#320among Topic in Germany#33in Music & Radio

The average Soul music fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Sarah Engels, Ina Müller, with strongest over-indexing on Tagesschau (1.53× the country average).

Demographically, the Soul music audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soul music fan in Germany is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soul music profile in Germany.

Audience size
7.9M
in Germany
Gender
51.8%♀
48.2% male
Age
36.1
average years
Country rank
#533
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soul music fans

51.8% are female, 48.2% are male, average age 36.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Soul music audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age36.1
Estimated audience size7,899,042
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Soul music audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Soul music audience comes from Germany.

Worldwide audience distribution share by country for Soul music
CountryShare
United States24.5%
Brazil6.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soul music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soul music fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M1.21×
02Hessen~700K1.13×
03Nordrhein-Westfalen~2M1.06×
04Saarland~100K1.06×
05Berlin~400K1.05×
06Bayern~1.5M1.04×
07Niedersachsen~800K1.04×
08Rheinland-Pfalz~400K1.02×
09Hamburg~200K1.02×
10Schleswig-Holstein~300K1.01×
11Bremen~70K0.99×
12Mecklenburg-Vorpommern~100K0.97×
13Thüringen~200K0.96×
14Brandenburg~200K0.94×
15Sachsen~400K0.93×
16Sachsen-Anhalt~200K0.93×
Fig. 06

Affinity by region

Affinity by region — Soul music, Germany
0.93×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soul music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soul music audience
#·InterestCategoryAffinity×
01Independent musicMusic & Radio2.35×
02Sarah EngelsMovies & TV2.25×
03Ina MüllerMovies & TV2.25×
04Master of ArtsBusiness & Career2.20×
05Gospel musicMusic & Radio1.96×
06Scooby-DooMovies & TV1.89×
07Rhianna (singer)Music & Radio1.89×
08Underground hip hopMusic & Radio1.88×
09Deep houseMusic & Radio1.77×
10ComposerMusic & Radio1.77×
11Tech houseMusic & Radio1.67×
12DIY & Craft IdeasHome & Garden1.67×
13Diane KeatonMovies & TV1.65×
14Acoustic guitarMusic & Radio1.64×
15Modeling agencyFashion & Accessoires1.60×
16Beauty & FashionBeauty & Wellness1.59×
17African-American musicMusic & Radio1.55×
18TagesschauMovies & TV1.53×
19Electroacoustic musicMusic & Radio1.52×
20YouTube MusicInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soul music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soul music audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.08×
TraditionCONSERVATISM1.04×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soul music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Career OrientationPOWER0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soul music have in Germany?

Soul music has an estimated audience of 7,899,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soul music fans?

51.8% of Soul music fans are female, 48.2% are male, with an average age of 36.1 years.

03

Which brands do Soul music fans like most?

Soul music fans show strongest brand affinity for Tagesschau (1.53×), Sarah Engels (2.25×), and Ina Müller (2.25×) over the country average.

04

Where do Soul music fans live in Germany?

Soul music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Soul music fans also like?

Beyond Soul music itself, the audience over-indexes on Sarah Engels (2.25×), Ina Müller (2.25×), Gospel music (1.96×), and African-American music (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Soul music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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