Soul music Audience in Germany
Soul music has an estimated audience of 7,899,042 people in Germany. 51.8% are female, 48.2% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Gospel music, African-American music, Underground hip hop, Sarah Engels.
The average Soul music fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Gospel music, African-American music, with strongest over-indexing on Tagesschau (1.53× the country average). Demographically, the Soul music audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.1 |
| Estimated audience size | 7,899,042 |
Audience persona
The typical Soul music fan in Germany is balanced, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,058,310 | 1.19× |
| Bayern | 1,409,036 | 1.11× |
| Baden-Württemberg | 1,208,180 | 1.12× |
| Niedersachsen | 783,749 | 1.02× |
| Hessen | 779,718 | 1.3× |
| Berlin | 524,395 | 1.48× |
| Rheinland-Pfalz | 435,472 | 1.1× |
| Sachsen | 293,213 | 0.76× |
| Schleswig-Holstein | 288,604 | 1.02× |
| Brandenburg | 215,959 | 0.88× |
| Hamburg | 204,521 | 1.15× |
| Thüringen | 145,065 | 0.72× |
| Sachsen-Anhalt | 113,793 | 0.56× |
| Saarland | 90,015 | 0.93× |
| Mecklenburg-Vorpommern | 85,784 | 0.57× |
| Bremen | 74,388 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.53× | Movies & TV |
| Gospel music | 1.96× | Music & Radio |
| African-American music | 1.55× | Music & Radio |
| Underground hip hop | 1.88× | Music & Radio |
| Sarah Engels | 2.25× | Movies & TV |
| Scooby-Doo | 1.89× | Movies & TV |
| Diane Keaton | 1.65× | Movies & TV |
| Tech house | 1.67× | Music & Radio |
| YouTube Music | 1.51× | Internet & Social Media |
| Deep house | 1.77× | Music & Radio |
| Modeling agency | 1.6× | Fashion & Accessoires |
| DIY & Craft Ideas | 1.67× | Home & Garden |
| Acoustic guitar | 1.64× | Music & Radio |
| Independent music | 2.35× | Music & Radio |
| Beauty & Fashion | 1.59× | Beauty & Wellness |
| Composer | 1.77× | Music & Radio |
| Rhianna (singer) | 1.89× | Music & Radio |
| Electroacoustic music | 1.52× | Music & Radio |
| Priscilla Presley | 1.52× | Movies & TV |
| Vocal music | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.16 |
| Pet Ownership | JOY | 1.11 |
| Early Adopter Mentality | POWER | 1.03 |
| Mindfulness | BALANCE | 1.02 |
| Indulgence | JOY | 1.01 |
| Sustainability | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Soul music have in Germany?
Soul music has an estimated audience of 7,899,042 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soul music fans?
51.8% of Soul music fans are female, 48.2% are male, with an average age of 36.1 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for Tagesschau (1.53×), Gospel music (1.96×), and African-American music (1.55×) over the country average.
Where do Soul music fans live in Germany?
Soul music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,058,310), Bayern (reach 1,409,036), and Baden-Württemberg (reach 1,208,180). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Gospel music (1.96×), African-American music (1.55×), Underground hip hop (1.88×), and Sarah Engels (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.