Soul music Audience in Canada
Soul music has an estimated audience of 5,443,462 people in Canada. 50.2% are female, 49.8% are male, average age 36.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Beauty & Fashion, Madison Beer, Handmade Crafts, DIY & Craft Ideas, business owner.
The average Soul music fan in Canada is 36.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Beauty & Fashion, Madison Beer, Handmade Crafts, with strongest over-indexing on Beauty & Fashion (1.82× the country average). Demographically, the Soul music audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 36.5 |
| Estimated audience size | 5,443,462 |
Audience persona
The typical Soul music fan in Canada is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Beauty & Fashion.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,931,900 | 1.29× |
| Quebec | 1,903,432 | 1.46× |
| British Columbia | 917,192 | 1.13× |
| Alberta | 610,778 | 0.91× |
| Manitoba | 175,293 | 0.86× |
| Nova Scotia | 150,189 | 0.93× |
| Saskatchewan | 149,052 | 0.86× |
| New Brunswick | 143,388 | 1.14× |
| Newfoundland and Labrador | 74,977 | 0.91× |
| Prince Edward Island | 27,472 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty & Fashion | 1.82× | Beauty & Wellness |
| Madison Beer | 1.84× | Music & Radio |
| Handmade Crafts | 1.58× | Kids & Family |
| DIY & Craft Ideas | 2.02× | Home & Garden |
| business owner | 1.51× | Business & Career |
| SkinCeuticals | 1.9× | Beauty & Wellness |
| Adriana Lima | 1.8× | Fashion & Accessoires |
| 7 Jours | 1.64× | Music & Radio |
| Meghan Trainor | 1.66× | Music & Radio |
| Rod Stewart | 1.53× | Music & Radio |
| George Michael | 1.64× | Music & Radio |
| Andrea Bocelli | 1.66× | Music & Radio |
| Divinatory, esoteric and occult tarot | 1.7× | Health |
| Cyndi Lauper | 1.62× | Music & Radio |
| Gisele Bündchen | 1.79× | Fashion & Accessoires |
| Judy Garland | 1.55× | Movies & TV |
| Ginette Reno | 1.72× | Literature |
| Lorde | 1.51× | Music & Radio |
| Lionel Richie | 1.6× | Music & Radio |
| Trombone | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.37 |
| Spirituality | BALANCE | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
| Design Affinity | PREMIUM | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
Frequently asked questions
How many fans does Soul music have in Canada?
Soul music has an estimated audience of 5,443,462 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Soul music fans?
50.2% of Soul music fans are female, 49.8% are male, with an average age of 36.5 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for Beauty & Fashion (1.82×), Madison Beer (1.84×), and Handmade Crafts (1.58×) over the country average.
Where do Soul music fans live in Canada?
Soul music fans in Canada are most concentrated in Ontario (reach 2,931,900), Quebec (reach 1,903,432), and British Columbia (reach 917,192). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Madison Beer (1.84×), Handmade Crafts (1.58×), DIY & Craft Ideas (2.02×), and business owner (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.