A data profile of the people who buy, follow and care about Soul music in Canada — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 5,443,462 people in Canada.
The average Soul music fan in Canada is 36.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Beauty & Fashion, Madison Beer, Handmade Crafts, with strongest over-indexing on Beauty & Fashion (1.82× the country average).
Demographically, the Soul music audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Soul music fan in Canada is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Beauty & Fashion.
The key figures that characterise the Soul music profile in Canada.
50.2% are female, 49.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 36.5 |
| Estimated audience size | 5,443,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Soul music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.46× | |
| 02 | Ontario | ~3M | 1.29× | |
| 03 | New Brunswick | ~100K | 1.14× | |
| 04 | British Columbia | ~900K | 1.13× | |
| 05 | Prince Edward Island | ~30K | 1.03× | |
| 06 | Nova Scotia | ~200K | 0.93× | |
| 07 | Alberta | ~600K | 0.91× | |
| 08 | Newfoundland and Labrador | ~70K | 0.91× | |
| 09 | Manitoba | ~200K | 0.86× | |
| 10 | Saskatchewan | ~100K | 0.86× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DIY & Craft Ideas | Home & Garden | 2.02× | ||
| 02 | SkinCeuticals | Beauty & Wellness | 1.90× | ||
| 03 | Madison Beer | Music & Radio | 1.84× | ||
| 04 | Beauty & Fashion | Beauty & Wellness | 1.82× | ||
| 05 | Adriana Lima | Fashion & Accessoires | 1.80× | ||
| 06 | Gisele Bündchen | Fashion & Accessoires | 1.79× | ||
| 07 | Guillaume Lemay-Thivierge | Movies & TV | 1.73× | ||
| 08 | Ginette Reno | Literature | 1.72× | ||
| 09 | Divinatory, esoteric and occult tarot | Health | 1.70× | ||
| 10 | Meghan Trainor | Music & Radio | 1.66× | ||
| 11 | Andrea Bocelli | Music & Radio | 1.66× | ||
| 12 | 7 Jours | Music & Radio | 1.64× | ||
| 13 | George Michael | Music & Radio | 1.64× | ||
| 14 | Cyndi Lauper | Music & Radio | 1.62× | ||
| 15 | Lionel Richie | Music & Radio | 1.60× | ||
| 16 | Handmade Crafts | Kids & Family | 1.58× | ||
| 17 | Trombone | Music & Radio | 1.56× | ||
| 18 | Judy Garland | Movies & TV | 1.55× | ||
| 19 | Rod Stewart | Music & Radio | 1.53× | ||
| 20 | business owner | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Spirituality | BALANCE | 1.21× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.95× |
Soul music has an estimated audience of 5,443,462 people in Canada, concentrated in Ontario and Quebec.
50.2% of Soul music fans are female, 49.8% are male, with an average age of 36.5 years.
Soul music fans show strongest brand affinity for Beauty & Fashion (1.82×), Madison Beer (1.84×), and Handmade Crafts (1.58×) over the country average.
Soul music fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Madison Beer (1.84×), Handmade Crafts (1.58×), DIY & Craft Ideas (2.02×), and Adriana Lima (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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