A data profile of the people who buy, follow and care about Soul music in France — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 5,968,434 people in France.
The average Soul music fan in France is 36.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include WeTransfer, Gift, Charlotte Cardin, with strongest over-indexing on WeTransfer (1.87× the country average).
Demographically, the Soul music audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Soul music fan in France is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for WeTransfer.
The key figures that characterise the Soul music profile in France.
50.0% are female, 50.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.9 |
| Estimated audience size | 5,968,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Soul music audience comes from France.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~600K | 1.21× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.14× | |
| 03 | Brittany | ~300K | 1.13× | |
| 04 | Nouvelle-Aquitaine | ~600K | 1.07× | |
| 05 | Île-de-France | ~1M | 1.06× | |
| 06 | Auvergne-Rhône-Alpes | ~700K | 1.05× | |
| 07 | Pays de la Loire | ~300K | 1.02× | |
| 08 | Centre-Val de Loire | ~200K | 0.97× | |
| 09 | Normandy | ~300K | 0.96× | |
| 10 | Corsica | ~30K | 0.95× | |
| 11 | Hauts-de-France | ~500K | 0.92× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 13 | Grand Est | ~400K | 0.86× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rhianna (singer) | Music & Radio | 2.75× | ||
| 02 | Music of Nigeria | Music & Radio | 2.21× | ||
| 03 | Julien Clerc | Music & Radio | 1.90× | ||
| 04 | Laurent Voulzy | Music & Radio | 1.89× | ||
| 05 | WeTransfer | Internet & Social Media | 1.87× | ||
| 06 | Moving company | Home & Garden | 1.84× | ||
| 07 | Charlotte Cardin | Music & Radio | 1.82× | ||
| 08 | Mireille Mathieu | Music & Radio | 1.80× | ||
| 09 | YouTube Music | Internet & Social Media | 1.74× | ||
| 10 | Local news | News | 1.74× | ||
| 11 | Rachida Dati | Politics & Society | 1.70× | ||
| 12 | Hugues Aufray | Movies & TV | 1.70× | ||
| 13 | Sheila (singer) | Music & Radio | 1.70× | ||
| 14 | Groovy (programming language) | Technology & Electronics | 1.69× | ||
| 15 | Gift | Shopping | 1.66× | ||
| 16 | Sylvie Vartan | Music & Radio | 1.62× | ||
| 17 | Michael Jackson | Music & Radio | 1.59× | ||
| 18 | ICloud | Technology & Electronics | 1.53× | ||
| 19 | Pierre Perret | Music & Radio | 1.53× | ||
| 20 | Carla Bruni | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Mindfulness | BALANCE | 1.13× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
Soul music has an estimated audience of 5,968,434 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.0% of Soul music fans are female, 50.0% are male, with an average age of 36.9 years.
Soul music fans show strongest brand affinity for WeTransfer (1.87×), Gift (1.66×), and Charlotte Cardin (1.82×) over the country average.
Soul music fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Gift (1.66×), Charlotte Cardin (1.82×), Rhianna (singer) (2.75×), and Groovy (programming language) (1.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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