Soul music Audience in France
Soul music has an estimated audience of 5,968,434 people in France. 50.0% are female, 50.0% are male, average age 36.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: WeTransfer, Charlotte Cardin, Gift, Rhianna (singer), Mireille Mathieu.
The average Soul music fan in France is 36.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include WeTransfer, Charlotte Cardin, Gift, with strongest over-indexing on WeTransfer (1.87× the country average). Demographically, the Soul music audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soul music fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.9 |
| Estimated audience size | 5,968,434 |
Audience persona
The typical Soul music fan in France is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for WeTransfer.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,139,878 | 1.07× |
| Auvergne-Rhône-Alpes | 744,543 | 1.06× |
| Occitanie | 646,981 | 1.25× |
| Nouvelle-Aquitaine | 567,846 | 1.08× |
| Provence-Alpes-Côte d'Azur | 517,440 | 1.17× |
| Hauts-de-France | 472,094 | 0.9× |
| Grand Est | 390,632 | 0.81× |
| Brittany | 340,572 | 1.17× |
| Pays de la Loire | 340,435 | 1.03× |
| Normandy | 273,399 | 0.94× |
| Centre-Val de Loire | 214,915 | 0.96× |
| Bourgogne-Franche-Comté | 210,371 | 0.87× |
| Corsica | 20,624 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WeTransfer | 1.87× | Internet & Social Media |
| Charlotte Cardin | 1.82× | Music & Radio |
| Gift | 1.66× | Shopping |
| Rhianna (singer) | 2.75× | Music & Radio |
| Mireille Mathieu | 1.8× | Music & Radio |
| Julien Clerc | 1.9× | Music & Radio |
| Groovy (programming language) | 1.69× | Technology & Electronics |
| Rachida Dati | 1.7× | Politics & Society |
| Hugues Aufray | 1.7× | Movies & TV |
| Moving company | 1.84× | Home & Garden |
| Local news | 1.74× | News |
| YouTube Music | 1.74× | Internet & Social Media |
| ICloud | 1.53× | Technology & Electronics |
| Véronique Sanson | 1.93× | Music & Radio |
| Carla Bruni | 1.51× | Fashion & Accessoires |
| Sylvie Vartan | 1.62× | Music & Radio |
| Sheila (singer) | 1.7× | Music & Radio |
| Music of Nigeria | 2.21× | Music & Radio |
| Pierre Perret | 1.53× | Music & Radio |
| Lionel Jospin | 1.55× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.06 |
| Mindfulness | BALANCE | 2.03 |
| Community Orientation | OPEN | 1.62 |
| Indulgence | JOY | 1.44 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
See Soul music audiences in other countries
More Musical genre audiences in France
- Rock music (14,138,390)
- Pop music (12,935,243)
- Hip hop music (12,859,706)
- Popular music (9,538,396)
- Classical music (9,527,514)
Frequently asked questions
How many fans does Soul music have in France?
Soul music has an estimated audience of 5,968,434 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Soul music fans?
50.0% of Soul music fans are female, 50.0% are male, with an average age of 36.9 years.
Which brands do Soul music fans like most?
Soul music fans show strongest brand affinity for WeTransfer (1.87×), Charlotte Cardin (1.82×), and Gift (1.66×) over the country average.
Where do Soul music fans live in France?
Soul music fans in France are most concentrated in Île-de-France (reach 1,139,878), Auvergne-Rhône-Alpes (reach 744,543), and Occitanie (reach 646,981). These three regions account for the largest share of the active audience.
What other brands do Soul music fans also like?
Beyond Soul music itself, the audience over-indexes on Charlotte Cardin (1.82×), Gift (1.66×), Rhianna (singer) (2.75×), and Mireille Mathieu (1.8×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.