A data profile of the people who buy, follow and care about Gift in France — modelled from more than twelve digital signal sources. Gift has an estimated audience of 8,442,280 people in France.
Gift has an estimated audience of 8,442,280 people in France. 63.8% are female, 36.2% are male, average age 43.0. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Sex and the City, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (364.17× the country average).
Demographically, the Gift audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Gift fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gift profile in France.
63.8% are female, 36.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.0 |
| Estimated audience size | 8,442,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Gift audience comes from France.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 364.17× | ||
| 02 | Selfridges | Shopping | 357.50× | ||
| 03 | Christmas Gift | Kids & Family | 48.97× | ||
| 04 | Christmas tree | Kids & Family | 46.70× | ||
| 05 | Plants vs. Zombies | Games | 31.89× | ||
| 06 | Girl power | Politics & Society | 25.06× | ||
| 07 | Breast Cancer awareness | Health | 18.22× | ||
| 08 | Sexology | Kids & Family | 14.81× | ||
| 09 | Sustainable products | Politics & Society | 12.53× | ||
| 10 | Sex and the City | Movies & TV | 11.81× | ||
| 11 | Bradley Cooper | Movies & TV | 10.25× | ||
| 12 | Mariah Carey | Music & Radio | 7.95× | ||
| 13 | Kitchen garden | Home & Garden | 6.47× | ||
| 14 | Apple TV | Movies & TV | 6.33× | ||
| 15 | Dentistry | Business & Career | 6.22× | ||
| 16 | Broadcasting of sports events | Movies & TV | 5.71× | ||
| 17 | BlaBlaCar | Cars & Mobility | 3.39× | ||
| 18 | Midi Libre | News | 3.11× | ||
| 19 | Kitchen | Home & Garden | 2.59× | ||
| 20 | Internet & Social Media | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.87× | |
| Patriotism | CONSERVATISM | 1.88× | |
| Career Orientation | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.