Gift Audience in France
Gift has an estimated audience of 8,442,280 people in France. 63.8% are female, 36.2% are male, average age 43.0. Top brand affinities: Sex and the City, Bradley Cooper, Frédérique Constant, Zenith, Apple TV.
Top brand affinities include Sex and the City, Bradley Cooper, Frédérique Constant, with strongest over-indexing on Sex and the City (16.41× the country average). Demographically, the Gift audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.0 |
| Estimated audience size | 8,442,280 |
Audience persona
The typical Gift fan in France is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Sex and the City.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 16.41× | Movies & TV |
| Bradley Cooper | 9.19× | Movies & TV |
| Frédérique Constant | 20× | Fashion & Accessoires |
| Zenith | 13.95× | Fashion & Accessoires |
| Apple TV | 5.96× | Movies & TV |
| Primark | 2.94× | Shopping |
| Oris (company) | 17.83× | Fashion & Accessoires |
| Orange | 2.3× | Technology & Electronics |
| Mariah Carey | 6.69× | Music & Radio |
| Crédit Mutuel | 2.49× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Google News | 2.12× | News |
| TikTok | 1.61× | Internet & Social Media |
| Google Photos | 4.45× | Technology & Electronics |
| King Jouet | 2.73× | Shopping |
| 1.99× | Internet & Social Media | |
| Voici | 2.41× | News |
| EasyJet | 2.08× | Travel & Leisure |
| Meghan Markle | 4.7× | Fashion & Accessoires |
| Dyson | 3.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.41 |
| Social Media Usage | JOY | 1.4 |
| Design Affinity | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.32 |
| Creativity | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.