Pinterest Audience in France
Pinterest has an estimated audience of 11,791,190 people in France. 61.7% are female, 38.3% are male, average age 40.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: LinkedIn, Moving company, Gift, Charlotte Cardin, Julien Clerc.
The average Pinterest fan in France is 40.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include LinkedIn, Moving company, Gift, with strongest over-indexing on LinkedIn (2.17× the country average). Demographically, the Pinterest audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 40.7 |
| Estimated audience size | 11,791,190 |
Audience persona
The typical Pinterest fan in France is more female, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for LinkedIn.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,095,628 | 0.99× |
| Auvergne-Rhône-Alpes | 1,427,625 | 1.03× |
| Hauts-de-France | 1,120,672 | 1.08× |
| Occitanie | 1,104,866 | 1.08× |
| Grand Est | 1,059,290 | 1.11× |
| Nouvelle-Aquitaine | 1,057,548 | 1.02× |
| Provence-Alpes-Côte d'Azur | 841,982 | 0.96× |
| Pays de la Loire | 720,142 | 1.1× |
| Normandy | 597,662 | 1.04× |
| Brittany | 558,895 | 0.97× |
| Centre-Val de Loire | 475,912 | 1.07× |
| Bourgogne-Franche-Comté | 472,387 | 0.99× |
| Corsica | 32,016 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.17× | Internet & Social Media | |
| Moving company | 2.94× | Home & Garden |
| Gift | 1.98× | Shopping |
| Charlotte Cardin | 1.68× | Music & Radio |
| Julien Clerc | 2.27× | Music & Radio |
| Kiabi | 1.6× | Fashion & Accessoires |
| Thierry Ardisson | 1.51× | Movies & TV |
| American English | 1.89× | Business & Career |
| Christina Ricci | 3.43× | Movies & TV |
| vertbaudet | 1.72× | Fashion & Accessoires |
| Mireille Mathieu | 1.68× | Music & Radio |
| Cath Kidston | 5.1× | Fashion & Accessoires |
| Hugues Aufray | 1.71× | Movies & TV |
| Beauty & Fashion | 2.73× | Beauty & Wellness |
| Merci (company) | 2.54× | Food & Beverages |
| Gmail | 1.53× | Internet & Social Media |
| ICloud | 1.71× | Technology & Electronics |
| Carla Bruni | 1.78× | Fashion & Accessoires |
| Purchase discount | 2.53× | Shopping |
| Cleanliness | 1.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.56 |
| Extroversion | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.29 |
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.05 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 5.0% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in France
Frequently asked questions
How many fans does Pinterest have in France?
Pinterest has an estimated audience of 11,791,190 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Pinterest fans?
61.7% of Pinterest fans are female, 38.3% are male, with an average age of 40.7 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for LinkedIn (2.17×), Moving company (2.94×), and Gift (1.98×) over the country average.
Where do Pinterest fans live in France?
Pinterest fans in France are most concentrated in Île-de-France (reach 2,095,628), Auvergne-Rhône-Alpes (reach 1,427,625), and Hauts-de-France (reach 1,120,672). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on Moving company (2.94×), Gift (1.98×), Charlotte Cardin (1.68×), and Julien Clerc (2.27×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.