A data profile of the people who buy, follow and care about Pinterest in France — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 11,791,190 people in France.
The average Pinterest fan in France is 40.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Moving company, Gift, Kiabi, with strongest over-indexing on Moving company (2.94× the country average).
Demographically, the Pinterest audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pinterest fan in France is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Moving company.
The key figures that characterise the Pinterest profile in France.
61.7% are female, 38.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 40.7 |
| Estimated audience size | 11,791,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Pinterest audience comes from France.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~1M | 1.11× | |
| 02 | Pays de la Loire | ~700K | 1.10× | |
| 03 | Hauts-de-France | ~1M | 1.08× | |
| 04 | Occitanie | ~1M | 1.08× | |
| 05 | Centre-Val de Loire | ~500K | 1.07× | |
| 06 | Normandy | ~600K | 1.04× | |
| 07 | Auvergne-Rhône-Alpes | ~1.5M | 1.03× | |
| 08 | Nouvelle-Aquitaine | ~1M | 1.02× | |
| 09 | Île-de-France | ~2M | 0.99× | |
| 10 | Bourgogne-Franche-Comté | ~500K | 0.99× | |
| 11 | Brittany | ~600K | 0.97× | |
| 12 | Provence-Alpes-Côte d'Azur | ~800K | 0.96× | |
| 13 | Corsica | ~30K | 0.55× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cath Kidston | Fashion & Accessoires | 5.10× | ||
| 02 | Christina Ricci | Movies & TV | 3.43× | ||
| 03 | Moving company | Home & Garden | 2.94× | ||
| 04 | Beauty & Fashion | Beauty & Wellness | 2.73× | ||
| 05 | Merci (company) | Food & Beverages | 2.54× | ||
| 06 | Purchase discount | Shopping | 2.53× | ||
| 07 | Julien Clerc | Music & Radio | 2.27× | ||
| 08 | Laurent Voulzy | Music & Radio | 2.17× | ||
| 09 | Gift | Shopping | 1.98× | ||
| 10 | American English | Business & Career | 1.89× | ||
| 11 | Carla Bruni | Fashion & Accessoires | 1.78× | ||
| 12 | Pierre Perret | Music & Radio | 1.76× | ||
| 13 | Sylvie Vartan | Music & Radio | 1.73× | ||
| 14 | vertbaudet | Fashion & Accessoires | 1.72× | ||
| 15 | ICloud | Technology & Electronics | 1.71× | ||
| 16 | Hugues Aufray | Movies & TV | 1.71× | ||
| 17 | Charlotte Cardin | Music & Radio | 1.68× | ||
| 18 | Mireille Mathieu | Music & Radio | 1.68× | ||
| 19 | Kiabi | Fashion & Accessoires | 1.60× | ||
| 20 | Gmail | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.72× |
Pinterest has an estimated audience of 11,791,190 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.7% of Pinterest fans are female, 38.3% are male, with an average age of 40.7 years.
Pinterest fans show strongest brand affinity for Moving company (2.94×), Gift (1.98×), and Kiabi (1.6×) over the country average.
Pinterest fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Gift (1.98×), Kiabi (1.6×), Julien Clerc (2.27×), and Charlotte Cardin (1.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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