A data profile of the people who buy, follow and care about Gift in Mexico — modelled from more than twelve digital signal sources. Gift has an estimated audience of 6,046,919 people in Mexico.
The average Gift fan in Mexico is 34.2 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (449.81× the country average).
Demographically, the Gift audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Gift fan in Mexico is more female, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Gift profile in Mexico.
60.0% are female, 40.0% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 34.2 |
| Estimated audience size | 6,046,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Gift audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~400K | 1.45× | |
| 02 | Chihuahua | ~300K | 1.21× | |
| 03 | State of Mexico | ~1M | 1.18× | |
| 04 | Nuevo Leon | ~400K | 1.15× | |
| 05 | Jalisco | ~500K | 1.14× | |
| 06 | Distrito Federal | ~900K | 1.09× | |
| 07 | Baja California Sur | ~50K | 1.05× | |
| 08 | Guanajuato | ~300K | 1.04× | |
| 09 | Coahuila de Zaragoza | ~200K | 1.04× | |
| 10 | Yucatan | ~100K | 1.04× | |
| 11 | Puebla | ~300K | 1.02× | |
| 12 | Aguascalientes | ~80K | 1.01× | |
| 13 | Veracruz (state) | ~400K | 1.00× | |
| 14 | Morelos | ~100K | 1.00× | |
| 15 | Nayarit | ~60K | 0.99× | |
| 16 | Zacatecas | ~80K | 0.98× | |
| 17 | Colima | ~40K | 0.98× | |
| 18 | Durango | ~80K | 0.97× | |
| 19 | Michoacan de Ocampo | ~200K | 0.95× | |
| 20 | Hidalgo | ~100K | 0.94× | |
| 21 | Campeche | ~40K | 0.92× | |
| 22 | Chiapas | ~200K | 0.88× | |
| 23 | Tlaxcala | ~60K | 0.88× | |
| 24 | Sinaloa | ~100K | 0.87× | |
| 25 | Guerrero | ~100K | 0.84× | |
| 26 | Oaxaca | ~100K | 0.83× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 464.99× | ||
| 02 | Costa Rica | Travel & Leisure | 449.81× | ||
| 03 | Valentine's Day | Kids & Family | 199.68× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 149.79× | ||
| 05 | Shopping and fashion | Shopping | 148.38× | ||
| 06 | Game consoles | Technology & Electronics | 83.46× | ||
| 07 | Catholic Church | Politics & Society | 72.64× | ||
| 08 | Travel agency | Travel & Leisure | 58.73× | ||
| 09 | Sarcasm | Politics & Society | 54.10× | ||
| 10 | Dentistry | Business & Career | 43.28× | ||
| 11 | Banana | Food & Beverages | 40.19× | ||
| 12 | El País | News | 40.19× | ||
| 13 | Mobile game | Games | 36.24× | ||
| 14 | Love & Sex | Kids & Family | 34.74× | ||
| 15 | Breastfeeding | Kids & Family | 34.00× | ||
| 16 | Broadcasting of sports events | Movies & TV | 30.91× | ||
| 17 | Multi-level marketing | Business & Career | 30.91× | ||
| 18 | Sexology | Kids & Family | 27.82× | ||
| 19 | Avocado | Food & Beverages | 21.64× | ||
| 20 | Freeware | Technology & Electronics | 20.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 15.62× | |
| Spirituality | BALANCE | 15.22× | |
| Urban Lifestyle | OPEN | 3.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.92× |
Gift has an estimated audience of 6,046,919 people in Mexico, concentrated in State of Mexico and Distrito Federal.
60.0% of Gift fans are female, 40.0% are male, with an average age of 34.2 years.
Gift fans show strongest brand affinity for Costa Rica (449.81×), Shopping and fashion (148.38×), and Game consoles (83.46×) over the country average.
Gift fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~900K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Shopping and fashion (148.38×), Game consoles (83.46×), Valentine's Day (199.68×), and Catholic Church (72.64×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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