Gift Audience in Mexico
Gift has an estimated audience of 6,046,919 people in Mexico. 60.0% are female, 40.0% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Puma, Travel agency, Catholic Church, Banana.
The average Gift fan in Mexico is 34.2 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Puma, Travel agency, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Gift audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 34.2 |
| Estimated audience size | 6,046,919 |
Audience persona
The typical Gift fan in Mexico is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 984,003 | 1.19× |
| Distrito Federal | 870,131 | 1.09× |
| Jalisco | 516,557 | 1.16× |
| Nuevo Leon | 423,018 | 1.17× |
| Baja California | 381,044 | 1.52× |
| Veracruz (state) | 354,630 | 1× |
| Puebla | 327,389 | 1.02× |
| Guanajuato | 299,411 | 1.05× |
| Chihuahua | 262,848 | 1.26× |
| Michoacan de Ocampo | 194,117 | 0.93× |
| Coahuila de Zaragoza | 191,110 | 1.05× |
| Chiapas | 149,659 | 0.82× |
| Hidalgo | 134,167 | 0.92× |
| Yucatan | 131,639 | 1.05× |
| Sinaloa | 131,355 | 0.82× |
| Oaxaca | 122,105 | 0.73× |
| Guerrero | 110,692 | 0.72× |
| Morelos | 105,345 | 1.01× |
| Durango | 79,888 | 0.95× |
| Aguascalientes | 77,647 | 1.01× |
| Zacatecas | 73,654 | 0.96× |
| Nayarit | 57,474 | 0.98× |
| Baja California Sur | 52,536 | 1.09× |
| Tlaxcala | 51,532 | 0.74× |
| Campeche | 37,686 | 0.82× |
| Colima | 37,225 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Travel agency | 3.41× | Travel & Leisure |
| Catholic Church | 2.69× | Politics & Society |
| Banana | 2.97× | Food & Beverages |
| Sarcasm | 3.04× | Politics & Society |
| MSN | 2.64× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Dentistry | 3.34× | Business & Career |
| Breastfeeding | 4.15× | Kids & Family |
| Valentine's Day | 5.07× | Kids & Family |
| El País | 2.91× | News |
| Pedro Pascal | 2.59× | Movies & TV |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Sexology | 3.28× | Kids & Family |
| Skin care | 2.07× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.03 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Gift have in Mexico?
Gift has an estimated audience of 6,046,919 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Gift fans?
60.0% of Gift fans are female, 40.0% are male, with an average age of 34.2 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Travel agency (3.41×) over the country average.
Where do Gift fans live in Mexico?
Gift fans in Mexico are most concentrated in State of Mexico (reach 984,003), Distrito Federal (reach 870,131), and Jalisco (reach 516,557). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Puma (2.76×), Travel agency (3.41×), Catholic Church (2.69×), and Banana (2.97×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.