Gift Audience in Canada
Gift has an estimated audience of 9,017,963 people in Canada. 61.9% are female, 38.1% are male, average age 42.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Innovation, Non-alcoholic beverage, Tabloid (newspaper format), Mineral water.
The average Gift fan in Canada is 42.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Innovation, Non-alcoholic beverage, with strongest over-indexing on Real property (1.59× the country average). Demographically, the Gift audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.7 |
| Estimated audience size | 9,017,963 |
Audience persona
The typical Gift fan in Canada is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,216,244 | 1.65× |
| British Columbia | 1,802,000 | 1.34× |
| Quebec | 1,591,228 | 0.74× |
| Alberta | 1,180,945 | 1.06× |
| Manitoba | 319,390 | 0.95× |
| Saskatchewan | 271,301 | 0.95× |
| Nova Scotia | 259,190 | 0.96× |
| New Brunswick | 192,671 | 0.93× |
| Newfoundland and Labrador | 103,267 | 0.75× |
| Prince Edward Island | 34,979 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.59× | Home & Garden |
| Innovation | 1.79× | Business & Career |
| Non-alcoholic beverage | 2.43× | Food & Beverages |
| Tabloid (newspaper format) | 1.71× | Literature |
| Mineral water | 2.43× | Food & Beverages |
| Hypermarket | 1.81× | Shopping |
| Virtual reality | 1.61× | Technology & Electronics |
| Microwave oven | 1.61× | Home & Garden |
| Blanket | 1.85× | Home & Garden |
| Bored Panda | 1.9× | Internet & Social Media |
| Espresso | 1.53× | Food & Beverages |
| Cappuccino | 1.78× | Food & Beverages |
| Ugg boots | 1.5× | Fashion & Accessoires |
| Tom Cruise | 1.52× | Movies & TV |
| Internet service provider | 1.54× | Technology & Electronics |
| Emmy Award | 1.59× | Movies & TV |
| Bohemianism | 1.62× | Fashion & Accessoires |
| 3D printing | 1.55× | Technology & Electronics |
| Butcher | 1.51× | Food & Beverages |
| Art Deco | 1.79× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Convenience Orientation | PREMIUM | 1.43 |
| Career Orientation | POWER | 1.35 |
| Individualism | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Gift have in Canada?
Gift has an estimated audience of 9,017,963 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Gift fans?
61.9% of Gift fans are female, 38.1% are male, with an average age of 42.7 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Real property (1.59×), Innovation (1.79×), and Non-alcoholic beverage (2.43×) over the country average.
Where do Gift fans live in Canada?
Gift fans in Canada are most concentrated in Ontario (reach 6,216,244), British Columbia (reach 1,802,000), and Quebec (reach 1,591,228). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Innovation (1.79×), Non-alcoholic beverage (2.43×), Tabloid (newspaper format) (1.71×), and Mineral water (2.43×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.