A data profile of the people who buy, follow and care about Gift in Canada — modelled from more than twelve digital signal sources. Gift has an estimated audience of 9,017,963 people in Canada.
The average Gift fan in Canada is 42.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Innovation, Non-alcoholic beverage, with strongest over-indexing on Real property (1.59× the country average).
Demographically, the Gift audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Gift fan in Canada is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Gift profile in Canada.
61.9% are female, 38.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.7 |
| Estimated audience size | 9,017,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Gift audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6M | 1.65× | |
| 02 | British Columbia | ~2M | 1.34× | |
| 03 | Alberta | ~1M | 1.06× | |
| 04 | Nova Scotia | ~300K | 0.96× | |
| 05 | Manitoba | ~300K | 0.95× | |
| 06 | Saskatchewan | ~300K | 0.95× | |
| 07 | New Brunswick | ~200K | 0.93× | |
| 08 | Prince Edward Island | ~30K | 0.79× | |
| 09 | Newfoundland and Labrador | ~100K | 0.75× | |
| 10 | Quebec | ~1.5M | 0.74× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.43× | ||
| 02 | Mineral water | Food & Beverages | 2.43× | ||
| 03 | Bored Panda | Internet & Social Media | 1.90× | ||
| 04 | Blanket | Home & Garden | 1.85× | ||
| 05 | Hypermarket | Shopping | 1.81× | ||
| 06 | Innovation | Business & Career | 1.79× | ||
| 07 | Art Deco | Arts & Culture | 1.79× | ||
| 08 | Cappuccino | Food & Beverages | 1.78× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.71× | ||
| 10 | Bohemianism | Fashion & Accessoires | 1.62× | ||
| 11 | Virtual reality | Technology & Electronics | 1.61× | ||
| 12 | Microwave oven | Home & Garden | 1.61× | ||
| 13 | Real property | Home & Garden | 1.59× | ||
| 14 | Emmy Award | Movies & TV | 1.59× | ||
| 15 | 3D printing | Technology & Electronics | 1.55× | ||
| 16 | Internet service provider | Technology & Electronics | 1.54× | ||
| 17 | Espresso | Food & Beverages | 1.53× | ||
| 18 | Tom Cruise | Movies & TV | 1.52× | ||
| 19 | Butcher | Food & Beverages | 1.51× | ||
| 20 | Ugg boots | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Risk Appetite | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× |
Gift has an estimated audience of 9,017,963 people in Canada, concentrated in Ontario and British Columbia.
61.9% of Gift fans are female, 38.1% are male, with an average age of 42.7 years.
Gift fans show strongest brand affinity for Real property (1.59×), Innovation (1.79×), and Non-alcoholic beverage (2.43×) over the country average.
Gift fans in Canada are most concentrated in Ontario (reach ~6M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Innovation (1.79×), Non-alcoholic beverage (2.43×), Tabloid (newspaper format) (1.71×), and Mineral water (2.43×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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