A data profile of the people who buy, follow and care about Gift in Spain — modelled from more than twelve digital signal sources. Gift has an estimated audience of 8,478,122 people in Spain.
Gift has an estimated audience of 8,478,122 people in Spain. 67.1% are female, 32.9% are male, average age 44.9. Top brand affinities: Carrefour, Real property, Lidl, IBEX 35, Spas.
Top brand affinities include Carrefour, Real property, Lidl, with strongest over-indexing on Carrefour (1.81× the country average).
Demographically, the Gift audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Gift fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Carrefour.
The key figures that characterise the Gift profile in Spain.
67.1% are female, 32.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 44.9 |
| Estimated audience size | 8,478,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Gift audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 2.96× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.96× | ||
| 03 | Virtual reality | Technology & Electronics | 2.58× | ||
| 04 | Real property | Home & Garden | 2.48× | ||
| 05 | Travel website | Travel & Leisure | 2.20× | ||
| 06 | Charity and causes | Business & Career | 2.12× | ||
| 07 | Wikipedia | Internet & Social Media | 1.96× | ||
| 08 | Hypermarket | Shopping | 1.86× | ||
| 09 | Tradition | Politics & Society | 1.82× | ||
| 10 | Carrefour | Shopping | 1.81× | ||
| 11 | Innovation | Business & Career | 1.73× | ||
| 12 | Stradivarius | Shopping | 1.72× | ||
| 13 | MSN | News | 1.72× | ||
| 14 | Caixabank | Business & Career | 1.69× | ||
| 15 | Religion | Business & Career | 1.68× | ||
| 16 | Julio Iglesias | Music & Radio | 1.67× | ||
| 17 | IBEX 35 | Business & Career | 1.58× | ||
| 18 | Lidl | Shopping | 1.57× | ||
| 19 | Spas | Beauty & Wellness | 1.55× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.83× | |
| Spirituality | BALANCE | 1.52× | |
| Family Orientation | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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