Gift Audience in Spain
Gift has an estimated audience of 8,478,122 people in Spain. 67.1% are female, 32.9% are male, average age 44.9. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Stradivarius.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Gift audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 44.9 |
| Estimated audience size | 8,478,122 |
Audience persona
The typical Gift fan in Spain is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.45× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 3.02× | Music & Radio |
| Stradivarius | 2.96× | Shopping |
| Movistar | 2.18× | Technology & Electronics |
| CAC 40 | 2.6× | Business & Career |
| Oncology | 5.64× | Health |
| Trivago | 2.65× | Travel & Leisure |
| Harry Potter | 1.66× | Movies & TV |
| Girona | 2.73× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Catering | 4.31× | Food & Beverages |
| Lunch | 2.74× | Food & Beverages |
| Mapfre | 2.29× | Business & Career |
| Logitravel | 3.35× | Travel & Leisure |
| Orange | 2.34× | Technology & Electronics |
| Kundalini yoga | 3.73× | Health |
| Conforama | 2.28× | Home & Garden |
| Sarah Jessica Parker | 4.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.61 |
| Community Orientation | OPEN | 1.58 |
| Design Affinity | PREMIUM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.29 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.