A data profile of the people who buy, follow and care about Charity and causes in Spain — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 4,349,315 people in Spain.
The average Charity and causes fan in Spain is 49.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Video, IBEX 35, Europe, with strongest over-indexing on Video (1.95× the country average).
Demographically, the Charity and causes audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Charity and causes fan in Spain is more female, around 49.2 years old, with strong Community Orientation tendencies and a notable affinity for Video.
The key figures that characterise the Charity and causes profile in Spain.
61.9% are female, 38.1% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 49.2 |
| Estimated audience size | 4,349,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 46% |
of the worldwide Charity and causes audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
Where the Charity and causes audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.16× | |
| 02 | Canary Islands | ~200K | 1.07× | |
| 03 | Comunidad Valenciana | ~500K | 0.97× | |
| 04 | Andalusia | ~800K | 0.94× | |
| 05 | Catalonia | ~700K | 0.94× | |
| 06 | Community of Madrid | ~700K | 0.93× |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IBEX 35 | Business & Career | 2.36× | ||
| 02 | Communication | Technology & Electronics | 2.08× | ||
| 03 | Society | Politics & Society | 2.00× | ||
| 04 | El País | News | 1.99× | ||
| 05 | School | Kids & Family | 1.99× | ||
| 06 | Video | Movies & TV | 1.95× | ||
| 07 | Humour | Literature | 1.93× | ||
| 08 | Comedy movies | Movies & TV | 1.88× | ||
| 09 | Philosophy | Business & Career | 1.87× | ||
| 10 | Spanish language | Politics & Society | 1.86× | ||
| 11 | Footwear | Fashion & Accessoires | 1.83× | ||
| 12 | Hotels | Travel & Leisure | 1.83× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.81× | ||
| 14 | Europe | Travel & Leisure | 1.77× | ||
| 15 | YouTube | Movies & TV | 1.76× | ||
| 16 | Televisions | Technology & Electronics | 1.75× | ||
| 17 | Magazines | Literature | 1.71× | ||
| 18 | Software | Technology & Electronics | 1.71× | ||
| 19 | Leisure | Travel & Leisure | 1.70× | ||
| 20 | Shoes | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Creativity | OPEN | 1.51× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Sports Activity | POWER | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
Charity and causes has an estimated audience of 4,349,315 people in Spain, concentrated in Andalusia and Catalonia.
61.9% of Charity and causes fans are female, 38.1% are male, with an average age of 49.2 years.
Charity and causes fans show strongest brand affinity for Video (1.95×), IBEX 35 (2.36×), and Europe (1.77×) over the country average.
Charity and causes fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~700K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Charity and causes itself, the audience over-indexes on IBEX 35 (2.36×), Europe (1.77×), YouTube (1.76×), and El País (1.99×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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