A data profile of the people who buy, follow and care about Televisions in Spain — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 16,023,723 people in Spain.
The average Televisions fan in Spain is 44.9 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Mega Tv, India News, Albert Hofmann, with strongest over-indexing on Mega Tv (1.51× the country average).
Demographically, the Televisions audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 17 regions tracked by Rascasse.
The typical Televisions fan in Spain is balanced, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Mega Tv.
The key figures that characterise the Televisions profile in Spain.
54.7% are female, 45.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.9 |
| Estimated audience size | 16,023,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Televisions audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
Where the Televisions audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~100K | 1.34× | |
| 02 | Cantabria | ~200K | 1.11× | |
| 03 | Navarre | ~200K | 1.09× | |
| 04 | Extremadura | ~400K | 1.06× | |
| 05 | Principality of Asturias | ~400K | 1.02× | |
| 06 | Region of Murcia | ~500K | 1.00× | |
| 07 | Aragon | ~400K | 1.00× | |
| 08 | Castilla-La Mancha | ~600K | 0.97× | |
| 09 | Balearic Islands | ~400K | 0.97× | |
| 10 | Castile and León | ~700K | 0.95× | |
| 11 | Canary Islands | ~800K | 0.94× | |
| 12 | Galicia | ~700K | 0.94× | |
| 13 | Basque Autonomous Country | ~600K | 0.94× | |
| 14 | Comunidad Valenciana | ~1.5M | 0.92× | |
| 15 | Andalusia | ~3M | 0.89× | |
| 16 | Community of Madrid | ~2.5M | 0.89× | |
| 17 | Catalonia | ~2.5M | 0.83× |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NotiCel | News | 1.62× | ||
| 02 | India News | News | 1.54× | ||
| 03 | Albert Hofmann | Business & Career | 1.54× | ||
| 04 | Glenn Beck | Movies & TV | 1.54× | ||
| 05 | Mega Tv | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.80× | |
| Spirituality | BALANCE | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.47× | |
| Individualism | JOY | 0.48× | |
| Risk Appetite | THRILL | 0.52× |
Televisions has an estimated audience of 16,023,723 people in Spain, concentrated in Andalusia and Community of Madrid.
54.7% of Televisions fans are female, 45.3% are male, with an average age of 44.9 years.
Televisions fans show strongest brand affinity for Mega Tv (1.51×), India News (1.54×), and Albert Hofmann (1.54×) over the country average.
Televisions fans in Spain are most concentrated in Andalusia (reach ~3M), Community of Madrid (reach ~2.5M), and Catalonia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Televisions itself, the audience over-indexes on India News (1.54×), Albert Hofmann (1.54×), NotiCel (1.62×), and Glenn Beck (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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