Rascasse Audience Intelligence

Televisions Audience in India

A data profile of the people who buy, follow and care about Televisions in India — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 28,702,859 people in India.

#31among Lifestyle cluster in India
#42among Topic in India#7in Technology & Electronics

The average Televisions fan in India is 31.9 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Top brand affinities include Peacemaker, Proxy server, Sholay The Movie, with strongest over-indexing on Peacemaker (1.61× the country average).

Demographically, the Televisions audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.

The typical Televisions fan in India is more male, around 31.9 years old, with strong Need for Security tendencies and a notable affinity for Peacemaker.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Televisions profile in India.

Audience size
28.7M
in India
Gender
22.9%
77.1% male
Age
31.9
average years
Country rank
#60
Topic in India
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Televisions fans

22.9% are female, 77.1% are male, average age 31.9.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Televisions audience in India
MetricValue
Female22.9%
Male77.1%
Average age31.9
Estimated audience size28,702,859
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Televisions audience in India
Age bracketShare%
16-1934%
20-2930%
30-3918%
40-4911%
50+8%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Televisions audience comes from India.

Worldwide audience distribution share by country for Televisions
CountryShare
United States19.8%
India5.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Televisions audience in India is strongest.

Fig. 05

Top regions by affinity

Televisions fans by region: top regions in India
#RegionReachAffinity×
01Arunachal Pradesh~20K1.30×
02Andhra Pradesh~500K1.28×
03Mizoram~20K1.26×
04Nagaland~30K1.25×
05Manipur~40K1.14×
06Meghalaya~30K1.13×
07Telangana~500K1.09×
08Goa~30K1.04×
09Tripura~40K1.03×
10Himachal Pradesh~100K0.96×
11Chhattisgarh~200K0.94×
12Uttarakhand~100K0.94×
13Jammu and Kashmir~100K0.94×
14Jharkhand~200K0.93×
15Assam~300K0.91×
16Odisha~300K0.89×
17Punjab (region)~300K0.88×
18Rajasthan~500K0.85×
19Haryana~300K0.85×
20Madhya Pradesh~500K0.83×
21Bihar~500K0.82×
22Kerala~400K0.82×
23Gujarat~600K0.80×
24Karnataka~600K0.79×
25West Bengal~700K0.78×
26Tamil Nadu~500K0.75×
27Maharashtra~1M0.71×
28Uttar Pradesh~1M0.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Televisions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Televisions audience
#·InterestCategoryAffinity×
01WhispersMusic & Radio1.89×
02Missing LinkMusic & Radio1.89×
03War of the Worlds (2005 film)Movies & TV1.88×
04The Thing (1982 film)Movies & TV1.88×
05Philippine AirlinesTravel & Leisure1.83×
06Dallas (1978 TV series)Movies & TV1.83×
07Mohit SharmaBusiness & Career1.79×
08Süper LigSports1.76×
09American International University-BangladeshBusiness & Career1.74×
10BarberiaBeauty & Wellness1.74×
11Voice chatTechnology & Electronics1.72×
12Sholay The MovieMovie / TV Show / Series1.70×
13Marco RubioPolitics & Society1.70×
14HovercraftCars & Mobility1.69×
15Daredevil (film)Movies & TV1.67×
16D&RTechnology & Electronics1.63×
1748 Laws of PowerLiterature1.63×
18CJMusic & Radio1.63×
19PeacemakerMovies & TV1.61×
20Proxy serverInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Televisions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Televisions audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
SpiritualityBALANCE0.69×
TraditionCONSERVATISM0.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Televisions audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.37×
Design AffinityPREMIUM0.38×
SustainabilityBALANCE0.39×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Televisions have in India?

Televisions has an estimated audience of 28,702,859 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Televisions fans?

22.9% of Televisions fans are female, 77.1% are male, with an average age of 31.9 years.

03

Which brands do Televisions fans like most?

Televisions fans show strongest brand affinity for Peacemaker (1.61×), Proxy server (1.6×), and Sholay The Movie (1.7×) over the country average.

04

Where do Televisions fans live in India?

Televisions fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~1M), and West Bengal (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Televisions fans also like?

Beyond Televisions itself, the audience over-indexes on Proxy server (1.6×), Sholay The Movie (1.7×), Hovercraft (1.69×), and Whispers (1.89×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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