A data profile of the people who buy, follow and care about Televisions in India — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 28,702,859 people in India.
The average Televisions fan in India is 31.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Peacemaker, Proxy server, Sholay The Movie, with strongest over-indexing on Peacemaker (1.61× the country average).
Demographically, the Televisions audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Televisions fan in India is more male, around 31.9 years old, with strong Need for Security tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Televisions profile in India.
22.9% are female, 77.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 31.9 |
| Estimated audience size | 28,702,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Televisions audience comes from India.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
Where the Televisions audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~20K | 1.30× | |
| 02 | Andhra Pradesh | ~500K | 1.28× | |
| 03 | Mizoram | ~20K | 1.26× | |
| 04 | Nagaland | ~30K | 1.25× | |
| 05 | Manipur | ~40K | 1.14× | |
| 06 | Meghalaya | ~30K | 1.13× | |
| 07 | Telangana | ~500K | 1.09× | |
| 08 | Goa | ~30K | 1.04× | |
| 09 | Tripura | ~40K | 1.03× | |
| 10 | Himachal Pradesh | ~100K | 0.96× | |
| 11 | Chhattisgarh | ~200K | 0.94× | |
| 12 | Uttarakhand | ~100K | 0.94× | |
| 13 | Jammu and Kashmir | ~100K | 0.94× | |
| 14 | Jharkhand | ~200K | 0.93× | |
| 15 | Assam | ~300K | 0.91× | |
| 16 | Odisha | ~300K | 0.89× | |
| 17 | Punjab (region) | ~300K | 0.88× | |
| 18 | Rajasthan | ~500K | 0.85× | |
| 19 | Haryana | ~300K | 0.85× | |
| 20 | Madhya Pradesh | ~500K | 0.83× | |
| 21 | Bihar | ~500K | 0.82× | |
| 22 | Kerala | ~400K | 0.82× | |
| 23 | Gujarat | ~600K | 0.80× | |
| 24 | Karnataka | ~600K | 0.79× | |
| 25 | West Bengal | ~700K | 0.78× | |
| 26 | Tamil Nadu | ~500K | 0.75× | |
| 27 | Maharashtra | ~1M | 0.71× | |
| 28 | Uttar Pradesh | ~1M | 0.69× |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whispers | Music & Radio | 1.89× | ||
| 02 | Missing Link | Music & Radio | 1.89× | ||
| 03 | War of the Worlds (2005 film) | Movies & TV | 1.88× | ||
| 04 | The Thing (1982 film) | Movies & TV | 1.88× | ||
| 05 | Philippine Airlines | Travel & Leisure | 1.83× | ||
| 06 | Dallas (1978 TV series) | Movies & TV | 1.83× | ||
| 07 | Mohit Sharma | Business & Career | 1.79× | ||
| 08 | Süper Lig | Sports | 1.76× | ||
| 09 | American International University-Bangladesh | Business & Career | 1.74× | ||
| 10 | Barberia | Beauty & Wellness | 1.74× | ||
| 11 | Voice chat | Technology & Electronics | 1.72× | ||
| 12 | Sholay The Movie | Movie / TV Show / Series | 1.70× | ||
| 13 | Marco Rubio | Politics & Society | 1.70× | ||
| 14 | Hovercraft | Cars & Mobility | 1.69× | ||
| 15 | Daredevil (film) | Movies & TV | 1.67× | ||
| 16 | D&R | Technology & Electronics | 1.63× | ||
| 17 | 48 Laws of Power | Literature | 1.63× | ||
| 18 | CJ | Music & Radio | 1.63× | ||
| 19 | Peacemaker | Movies & TV | 1.61× | ||
| 20 | Proxy server | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.69× | |
| Tradition | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.37× | |
| Design Affinity | PREMIUM | 0.38× | |
| Sustainability | BALANCE | 0.39× |
Televisions has an estimated audience of 28,702,859 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.9% of Televisions fans are female, 77.1% are male, with an average age of 31.9 years.
Televisions fans show strongest brand affinity for Peacemaker (1.61×), Proxy server (1.6×), and Sholay The Movie (1.7×) over the country average.
Televisions fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~1M), and West Bengal (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Televisions itself, the audience over-indexes on Proxy server (1.6×), Sholay The Movie (1.7×), Hovercraft (1.69×), and Whispers (1.89×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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