A data profile of the people who buy, follow and care about Televisions in Austria — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 2,353,683 people in Austria.
The average Televisions fan in Austria is 40.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Salaryman, Michael J. Fox, Sky Atlantic, with strongest over-indexing on Salaryman (1.54× the country average).
Demographically, the Televisions audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Televisions fan in Austria is balanced, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Salaryman.
The key figures that characterise the Televisions profile in Austria.
49.3% are female, 50.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.8 |
| Estimated audience size | 2,353,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Televisions audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
Where the Televisions audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~100K | 1.02× | |
| 02 | Lower Austria | ~300K | 1.01× | |
| 03 | Salzburg | ~200K | 1.01× | |
| 04 | Styria | ~300K | 1.00× | |
| 05 | Tyrol | ~200K | 1.00× | |
| 06 | Vorarlberg | ~80K | 1.00× | |
| 07 | Upper Austria | ~300K | 0.99× | |
| 08 | Vienna | ~500K | 0.98× | |
| 09 | Burgenland | 0.00× |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sebastian Stan | Movies & TV | 1.82× | ||
| 02 | SporTV | Sports | 1.74× | ||
| 03 | Great Depression | Politics & Society | 1.68× | ||
| 04 | Beverly Hills, 90210 | Movies & TV | 1.61× | ||
| 05 | Sky Atlantic | Movies & TV | 1.60× | ||
| 06 | Michael J. Fox | Movies & TV | 1.58× | ||
| 07 | Grateful Dead | Music & Radio | 1.57× | ||
| 08 | profoto | Technology & Electronics | 1.57× | ||
| 09 | Assassin's Creed: Bloodlines | Games | 1.56× | ||
| 10 | Lego minifigure | Kids & Family | 1.55× | ||
| 11 | Salaryman | Business & Career | 1.54× | ||
| 12 | Supergirl | Movies & TV | 1.54× | ||
| 13 | Eataly | Food & Beverages | 1.54× | ||
| 14 | Telugu language | Politics & Society | 1.54× | ||
| 15 | Gerald Ford | Politics & Society | 1.53× | ||
| 16 | Pocahontas (1995 film) | Movies & TV | 1.52× | ||
| 17 | Vivara | Pets & Animals | 1.52× | ||
| 18 | Frank Grillo | Movies & TV | 1.52× | ||
| 19 | Spam (food) | Food & Beverages | 1.52× | ||
| 20 | Andrew Lincoln | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Healthy Lifestyle | BALANCE | 0.59× | |
| Price Sensitivity | PREMIUM | 0.69× |
Televisions has an estimated audience of 2,353,683 people in Austria, concentrated in Vienna and Lower Austria.
49.3% of Televisions fans are female, 50.7% are male, with an average age of 40.8 years.
Televisions fans show strongest brand affinity for Salaryman (1.54×), Michael J. Fox (1.58×), and Sky Atlantic (1.6×) over the country average.
Televisions fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Televisions itself, the audience over-indexes on Michael J. Fox (1.58×), Sky Atlantic (1.6×), Pocahontas (1995 film) (1.52×), and Beverly Hills, 90210 (1.61×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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