Televisions Audience in Brazil

Televisions has an estimated audience of 22,168,208 people in Brazil. 55.2% are female, 44.8% are male, average age 39.2. Top regions: São Paulo, Pernambuco, Minas Gerais.

The average Televisions fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Minas Gerais. Demographically, the Televisions audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Mindfulness.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Televisions fans

Demographic split for Televisions audience in Brazil
MetricValue
Female55.2%
Male44.8%
Average age39.2
Estimated audience size22,168,208

Top regions in Brazil

Top regions ranked by reach for Televisions in Brazil
RegionReachAffinity
São Paulo1,100,4770.19×
Pernambuco876,1980.86×
Minas Gerais837,0770.36×
Bahia782,8540.54×
Rio Grande do Sul771,7150.59×
Ceará722,2510.74×
Rio de Janeiro699,1780.34×
Pará642,8190.89×
Alagoas599,5521.85×
Paraná588,0280.43×
Goiás546,6590.65×
Santa Catarina524,8150.52×
Paraíba512,9371.15×
Maranhão419,1810.76×
Mato Grosso408,6070.98×
Rondônia397,0262.15×
Rio Grande do Norte391,6571.06×
Amazonas373,0230.97×
Espírito Santo361,9980.78×
Piauí338,2111.1×
Sergipe324,8661.41×
Federal District307,7170.83×
Mato Grosso do Sul224,2850.69×
Tocantins209,1551.43×
Acre165,2372.14×
Roraima158,8372.54×
Amapá82,4481.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Televisions audience
TraitClusterScore
Need for SecurityCONSERVATISM2.44
MindfulnessBALANCE2.39
Family OrientationCONSERVATISM1.88
Urban LifestyleOPEN1.79
Luxury OrientationPREMIUM1.78
Design AffinityPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Televisions
CountryShare
United States19.8%
India5.0%
Italy4.4%

See Televisions audiences in other countries

More Lifestyle cluster audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.