Rascasse Audience Intelligence

Televisions Audience in United States

A data profile of the people who buy, follow and care about Televisions in United States — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 113,138,031 people in United States.

#34among Lifestyle cluster in United States#42among Topic in United States#3in Technology & Electronics

The average Televisions fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Matthew Rhys, Leslie Bibb, Riley Keough, with strongest over-indexing on Matthew Rhys (1.55× the country average).

Demographically, the Televisions audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Televisions fan in United States is balanced, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Matthew Rhys.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Televisions profile in United States.

Audience size
113.1M
in United States
Gender
51.2%♀
48.8% male
Age
40.1
average years
Country rank
#56
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Televisions fans

51.2% are female, 48.8% are male, average age 40.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Televisions audience in United States
MetricValue
Female51.2%
Male48.8%
Average age40.1
Estimated audience size113,138,031
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Televisions audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Televisions audience comes from United States.

Worldwide audience distribution share by country for Televisions
CountryShare
United States19.8%
India5.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Televisions audience in United States is strongest.

Fig. 05

Top regions by affinity

Televisions fans by region: top regions in United States
#RegionReachAffinity×
01Texas~22M3.09×
02California~28M2.52×
03Arizona~4M1.64×
04New Mexico~800K1.48×
05Nevada~1.5M1.44×
06Florida~11M1.42×
07New Jersey~4M1.41×
08Illinois~5M1.27×
09New York~8M1.26×
10Colorado~2M1.09×
11Arkansas~1M1.09×
12Louisiana~1.5M1.08×
13Oklahoma~1.5M1.06×
14Vermont~200K1.05×
15Oregon~1.5M1.04×
16Georgia~3.5M1.02×
17Mississippi~900K1.00×
18Alaska~200K1.00×
19North Dakota~200K1.00×
20Kansas~900K0.99×
21West Virginia~500K0.99×
22Washington, District of Columbia~300K0.99×
23Maine~400K0.98×
24Rhode Island~400K0.98×
25Indiana~2M0.97×
26Maryland~2M0.97×
27North Carolina~3.5M0.96×
28Alabama~1.5M0.96×
29Kentucky~1.5M0.96×
30Montana~300K0.96×
31South Dakota~300K0.96×
32Washington~2M0.95×
33Utah~1M0.95×
34New Hampshire~400K0.95×
35Delaware~300K0.95×
36Ohio~3.5M0.94×
37Tennessee~2M0.94×
38Missouri~1.5M0.93×
39Connecticut~1M0.93×
40Iowa~900K0.93×
41Idaho~500K0.93×
42Pennsylvania~3.5M0.92×
43Michigan~2.5M0.92×
44Virginia~2.5M0.92×
45Massachusetts~2M0.92×
46Nebraska~500K0.90×
47South Carolina~1.5M0.89×
48Hawaii~400K0.89×
49Wisconsin~1.5M0.84×
50Minnesota~1.5M0.81×
Fig. 06

Affinity by region

Affinity by region — Televisions, United States
0.81×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Televisions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Televisions audience
#·InterestCategoryAffinity×
01The Garfield ShowMovies & TV1.69×
02Zoe KazanMovies & TV1.66×
03Matthew RhysMovies & TV1.55×
04Riley KeoughFashion & Accessoires1.55×
05Mia WasikowskaMovies & TV1.55×
06Jeff GarlinMovies & TV1.55×
07The Hills Have Eyes (1977 film)Movies & TV1.55×
08A Streetcar Named Desire (1951 film)Movies & TV1.55×
09Mark RylanceMovies & TV1.55×
10Men in Black 3Movies & TV1.55×
11Sky Cinema (Italy)Movies & TV1.55×
12Tomb Raider: LegendGames1.55×
13Mandalay RegionTravel & Leisure1.53×
14The Green InfernoMovies & TV1.52×
15Mr. Smith Goes to WashingtonMovies & TV1.52×
16Kyle CravenPerson1.52×
17Leslie BibbFashion & Accessoires1.51×
18HTCTechnology & Electronics1.51×
19Rome (TV series)Movies & TV1.50×
20Virgin MobileTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Televisions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Televisions audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
Social Media UsageJOY0.92×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Televisions audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
PatriotismCONSERVATISM0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Televisions have in United States?

Televisions has an estimated audience of 113,138,031 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Televisions fans?

51.2% of Televisions fans are female, 48.8% are male, with an average age of 40.1 years.

03

Which brands do Televisions fans like most?

Televisions fans show strongest brand affinity for Matthew Rhys (1.55×), Leslie Bibb (1.51×), and Riley Keough (1.55×) over the country average.

04

Where do Televisions fans live in United States?

Televisions fans in United States are most concentrated in California (reach ~28M), Texas (reach ~22M), and Florida (reach ~11M). These three regions account for the largest share of the active audience.

05

What other brands do Televisions fans also like?

Beyond Televisions itself, the audience over-indexes on Leslie Bibb (1.51×), Riley Keough (1.55×), Rome (TV series) (1.5×), and Zoe Kazan (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Televisions audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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