Men in Black 3 Audience in United States

Men in Black 3 has an estimated audience of 404,937 people in United States. 42.4% are female, 57.6% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Comic science fiction, Ghostbusters (franchise), Shazam (service), Jaden Smith, Autism Awareness.

The average Men in Black 3 fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Comic science fiction, Ghostbusters (franchise), Shazam (service), with strongest over-indexing on Comic science fiction (27.37× the country average). Demographically, the Men in Black 3 audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Men in Black 3 fans

Demographic split for Men in Black 3 audience in United States
MetricValue
Female42.4%
Male57.6%
Average age31.9
Estimated audience size404,937

Audience persona

The typical Men in Black 3 fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Comic science fiction.

Top regions in United States

Top regions ranked by reach for Men in Black 3 in United States
RegionReachAffinity
California45,7791.03×
Texas38,1361.1×
Florida26,0200.95×
New York18,7660.83×
Illinois13,5001×
Pennsylvania12,9760.95×
Ohio12,9461.04×
Georgia11,5510.93×
North Carolina11,4430.94×
Michigan11,1051.05×
Virginia8,8980.9×
Arizona8,7651.06×
Indiana8,4601.14×
New Jersey8,4490.82×
Washington8,3841.03×
Tennessee8,3321.03×
Colorado7,1381.12×
Missouri7,0811.08×
Wisconsin6,1711.01×
Maryland6,0850.87×
South Carolina6,0000.98×
Massachusetts5,9290.74×
Oklahoma5,7301.27×
Kentucky5,7091.12×
Louisiana5,5131.06×
Minnesota5,2410.9×
Alabama5,2270.92×
Oregon4,9091.06×
Nevada4,6041.18×
Utah3,9661.09×
Arkansas3,8251.15×
Iowa3,6751.1×
Kansas3,6731.15×
Connecticut3,3220.82×
Mississippi3,2570.98×
New Mexico2,6641.31×
Idaho2,4621.21×
Nebraska2,1741.07×
West Virginia1,8791×
Hawaii1,5480.89×
New Hampshire1,4740.92×
Montana1,4041.25×
Maine1,3150.91×
Rhode Island1,0020.78×
South Dakota9421.01×
Delaware9340.84×
Alaska8080.93×
North Dakota7950.96×
Washington, District of Columbia7840.64×
Wyoming6511.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men in Black 3 audience
BrandAffinityCategory
Comic science fiction27.37×Literature
Ghostbusters (franchise)20.02×Movies & TV
Shazam (service)20.82×Music & Radio
Jaden Smith17.98×Movies & TV
Autism Awareness8.99×Health
Zombieland18.25×Movies & TV
Diabetes mellitus awareness6.02×Health
28 Days Later9.65×Movies & TV
Waterworld20×Movies & TV
Doctor Strange12.88×Literature
Margot Robbie7.52×Movies & TV
Beetlejuice3.92×Movies & TV
John Wick 220×Movies & TV
Singer-songwriter3.12×Music & Radio
Guardians of the Galaxy (film)8.65×Movies & TV
Superman2.02×Movies & TV
Scooby-Doo3.83×Movies & TV
Microblogging6.38×Technology & Electronics
The Strangers (2008 film)13.93×Movies & TV
Tropic Thunder12.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men in Black 3 audience
TraitClusterScore
PatriotismCONSERVATISM2.46
TraditionCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.5
Risk AppetiteTHRILL1.42
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Men in Black 3
CountryShare
United States31.9%
India18.3%
Germany11.8%

See Men in Black 3 audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Men in Black 3 have in United States?

Men in Black 3 has an estimated audience of 404,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Men in Black 3 fans?

42.4% of Men in Black 3 fans are female, 57.6% are male, with an average age of 31.9 years.

Which brands do Men in Black 3 fans like most?

Men in Black 3 fans show strongest brand affinity for Comic science fiction (27.37×), Ghostbusters (franchise) (20.02×), and Shazam (service) (20.82×) over the country average.

Where do Men in Black 3 fans live in United States?

Men in Black 3 fans in United States are most concentrated in California (reach 45,779), Texas (reach 38,136), and Florida (reach 26,020). These three regions account for the largest share of the active audience.

What other brands do Men in Black 3 fans also like?

Beyond Men in Black 3 itself, the audience over-indexes on Ghostbusters (franchise) (20.02×), Shazam (service) (20.82×), Jaden Smith (17.98×), and Autism Awareness (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.