Rascasse Audience Intelligence

Men in Black 3 Audience in United States

A data profile of the people who buy, follow and care about Men in Black 3 in United States — modelled from more than twelve digital signal sources. Men in Black 3 has an estimated audience of 402,863 people in United States.

#110among Action in United States#3674among Movie / TV Show / Series in United States#7628in Movies & TV

The average Men in Black 3 fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Comic science fiction, International education, Beetlejuice, with strongest over-indexing on Comic science fiction (33.73× the country average).

Demographically, the Men in Black 3 audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men in Black 3 fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Comic science fiction.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men in Black 3 profile in United States.

Audience size
403K
in United States
Gender
42.4%♀
57.6% male
Age
31.9
average years
Country rank
#41466
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men in Black 3 viewers

42.4% are female, 57.6% are male, average age 31.9.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Men in Black 3 audience in United States
MetricValue
Female42.4%
Male57.6%
Average age31.9
Estimated audience size402,863
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Men in Black 3 audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Men in Black 3 audience comes from United States.

Worldwide audience distribution share by country for Men in Black 3
CountryShare
United States31.4%
India19.2%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men in Black 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Men in Black 3 fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.31×
02Oklahoma~6K1.24×
03Montana~1K1.22×
04Idaho~2K1.18×
05Arkansas~4K1.15×
06Nevada~4K1.13×
07Wyoming<1K1.13×
08Indiana~8K1.10×
09Kansas~4K1.10×
10Missouri~7K1.09×
11Kentucky~6K1.09×
12Utah~4K1.09×
13Iowa~4K1.09×
14Alaska<1K1.09×
15Nebraska~2K1.07×
16South Dakota~1K1.07×
17Arizona~9K1.06×
18Texas~40K1.05×
19West Virginia~2K1.05×
20Colorado~7K1.04×
21Oregon~5K1.04×
22Mississippi~3K1.04×
23Louisiana~5K1.03×
24Ohio~10K1.02×
25Michigan~10K1.02×
26Tennessee~8K1.02×
27North Dakota<1K1.02×
28Washington~8K0.99×
29Wisconsin~6K0.99×
30South Carolina~6K0.97×
31Alabama~5K0.97×
32California~40K0.96×
33Florida~30K0.94×
34New Hampshire~1K0.94×
35Maine~1K0.94×
36Pennsylvania~10K0.93×
37Illinois~10K0.93×
38North Carolina~10K0.93×
39Hawaii~2K0.91×
40Delaware~1K0.91×
41Georgia~10K0.90×
42Maryland~6K0.90×
43Minnesota~5K0.89×
44Virginia~9K0.87×
45Connecticut~3K0.85×
46Rhode Island~1K0.85×
47New York~20K0.80×
48New Jersey~8K0.80×
49Massachusetts~6K0.75×
50Washington, District of Columbia<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Men in Black 3, United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men in Black 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men in Black 3 audience
#·InterestCategoryAffinity×
01Comic science fictionLiterature33.73×
02WaterworldMovies & TV20.00×
03John Wick 2Movies & TV20.00×
04Freddy vs. JasonMovies & TV20.00×
05International educationBusiness & Career18.91×
06Jesse EisenbergMovies & TV16.96×
07Charlie's AngelsMovies & TV15.27×
08The Strangers (2008 film)Movies & TV12.12×
09Seth GreenMovies & TV10.81×
10Ghostbusters (franchise)Movies & TV10.57×
11Christopher WalkenMovies & TV9.73×
1228 Days LaterMovies & TV8.27×
13Regina HallMovies & TV8.09×
14Henry CavillMovies & TV6.16×
15Bill MurrayMovies & TV6.03×
16Winona RyderMovies & TV5.47×
17BeetlejuiceMovies & TV5.35×
18Anne HathawayMovies & TV4.31×
19GameStopGames3.48×
20SupermanMovies & TV2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men in Black 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men in Black 3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.14×
TraditionCONSERVATISM1.49×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men in Black 3 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Family OrientationCONSERVATISM0.68×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men in Black 3 have in United States?

Men in Black 3 has an estimated audience of 402,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men in Black 3 viewers?

42.4% of Men in Black 3 fans are female, 57.6% are male, with an average age of 31.9 years.

03

Which brands do Men in Black 3 fans like most?

Men in Black 3 fans show strongest brand affinity for Comic science fiction (33.73×), International education (18.91×), and Beetlejuice (5.35×) over the country average.

04

Where do Men in Black 3 fans live in United States?

Men in Black 3 fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Men in Black 3 fans also like?

Beyond Men in Black 3 itself, the audience over-indexes on International education (18.91×), Beetlejuice (5.35×), Jesse Eisenberg (16.96×), and Waterworld (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Men in Black 3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →