Rascasse Audience Intelligence

28 Days Later Audience in United States

Name: 28 Days Later — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 28 Days Later in United States — modelled from more than twelve digital signal sources. 28 Days Later has an estimated audience of 4,489,380 people in United States.

#247among Movie / TV Show / Series in United States #777in Movies & TV

The average 28 Days Later fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 28 Weeks Later, Scouts Guide to the Zombie Apocalypse, Resident Evil (film series), with strongest over-indexing on 28 Weeks Later (225.44× the country average).

Demographically, the 28 Days Later audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 28 Days Later fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for 28 Weeks Later.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 28 Days Later profile in United States.

Audience size

4.5M

in United States

Gender

35.7%♀

64.3% male

Age

39.3

average years

Country rank

#7309

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 28 Days Later viewers

35.7% are female, 64.3% are male, average age 39.3.

Fig. 02

Gender split

35.7%

Female

64.3%

Male

Demographic split for 28 Days Later audience in United States
Metric	Value
Female	35.7%
Male	64.3%
Average age	39.3
Estimated audience size	4,489,380

Fig. 03

Age distribution

Age distribution of the 28 Days Later audience in United States
Age bracket	Share	%
16-19		20%
20-29		19%
30-39		20%
40-49		20%
50+		21%

Fig. 04

Worldwide distribution

30.1%

of the worldwide 28 Days Later audience comes from United States.

Worldwide audience distribution share by country for 28 Days Later
Country	Share
United States	30.1%
United Kingdom	7.0%
France	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 28 Days Later audience in United States is strongest.

Fig. 05

Top regions by affinity

28 Days Later fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~100K	1.30×
02	Alaska	~20K	1.23×
03	New Mexico	~50K	1.22×
04	Washington	~200K	1.20×
05	Oklahoma	~100K	1.20×
06	California	~1M	1.19×
07	Utah	~80K	1.18×
08	Colorado	~100K	1.17×
09	Idaho	~40K	1.14×
10	Texas	~800K	1.13×
11	Arizona	~200K	1.13×
12	Montana	~20K	1.10×
13	Nevada	~80K	1.09×
14	Kentucky	~100K	1.08×
15	Kansas	~70K	1.06×
16	Maine	~30K	1.04×
17	Illinois	~300K	1.02×
18	Missouri	~100K	1.02×
19	West Virginia	~40K	1.02×
20	Indiana	~100K	1.01×
21	Ohio	~200K	1.00×
22	Michigan	~200K	1.00×
23	Arkansas	~60K	1.00×
24	North Dakota	~20K	0.98×
25	Minnesota	~100K	0.97×
26	Iowa	~60K	0.97×
27	New Hampshire	~30K	0.97×
28	New York	~400K	0.96×
29	Virginia	~200K	0.96×
30	Tennessee	~200K	0.96×
31	Massachusetts	~100K	0.96×
32	Nebraska	~40K	0.96×
33	Vermont	~10K	0.96×
34	Wisconsin	~100K	0.95×
35	North Carolina	~200K	0.94×
36	Pennsylvania	~200K	0.92×
37	Connecticut	~70K	0.92×
38	South Dakota	~20K	0.92×
39	Maryland	~100K	0.91×
40	Rhode Island	~20K	0.91×
41	Georgia	~200K	0.89×
42	Hawaii	~30K	0.88×
43	New Jersey	~200K	0.87×
44	South Carolina	~100K	0.86×
45	Louisiana	~90K	0.86×
46	Florida	~500K	0.85×
47	Alabama	~90K	0.81×
48	Washington, District of Columbia	~20K	0.81×
49	Delaware	~20K	0.81×
50	Mississippi	~50K	0.80×

Affinity by region — 28 Days Later, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 28 Days Later audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 28 Days Later audience
#	Interest	Category	×
01	28 Weeks Later	Movies & TV	225.44×
02	Scouts Guide to the Zombie Apocalypse	Movies & TV	206.24×
03	28 Days (film)	Movies & TV	181.09×
04	Resident Evil Outbreak	Games	131.62×
05	Resident Evil: Revelations 2	Games	125.65×
06	Resident Evil Zero	Games	89.98×
07	Justice League Heroes	Games	80.17×
08	Resident Evil (film series)	Movies & TV	63.93×
09	Resident Evil 6	Games	59.01×
10	I Am Legend (film)	Movies & TV	56.99×
11	Dave Batista	Movies & TV	55.09×
12	Resident Evil 3: Nemesis	Games	54.14×
13	Resident Evil 5	Games	51.91×
14	The Walking Dead (video game)	Games	44.76×
15	Call of Duty: Ghosts	Games	42.72×
16	Resident Evil 4	Games	39.59×
17	Zombieland	Movies & TV	37.94×
18	Call of Duty: Zombies	Games	37.45×
19	Call of Duty: Advanced Warfare	Games	33.22×
20	Resident Evil	Games	21.46×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 28 Days Later audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 28 Days Later audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.51×
Extroversion	THRILL	1.25×
Early Adopter Mentality	POWER	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 28 Days Later audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.83×
Design Affinity	PREMIUM	0.87×
Sustainability	BALANCE	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 28 Days Later have in United States?

28 Days Later has an estimated audience of 4,489,380 people in United States, concentrated in California and Texas.

What is the gender split and age of 28 Days Later viewers?

35.7% of 28 Days Later fans are female, 64.3% are male, with an average age of 39.3 years.

Which brands do 28 Days Later fans like most?

28 Days Later fans show strongest brand affinity for 28 Weeks Later (225.44×), Scouts Guide to the Zombie Apocalypse (206.24×), and Resident Evil (film series) (63.93×) over the country average.

Where do 28 Days Later fans live in United States?

28 Days Later fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do 28 Days Later fans also like?

Beyond 28 Days Later itself, the audience over-indexes on Scouts Guide to the Zombie Apocalypse (206.24×), Resident Evil (film series) (63.93×), 28 Days (film) (181.09×), and Dave Batista (55.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 28 Days Later. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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