28 Days Later Audience in United States

28 Days Later logo

28 Days Later has an estimated audience of 7,865,312 people in United States. 35.7% are female, 64.3% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: 28 Weeks Later, Scouts Guide to the Zombie Apocalypse, 28 Days (film), Dave Batista, Resident Evil (film series).

The average 28 Days Later fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 28 Weeks Later, Scouts Guide to the Zombie Apocalypse, 28 Days (film), with strongest over-indexing on 28 Weeks Later (225.44× the country average). Demographically, the 28 Days Later audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 28 Days Later fans

Demographic split for 28 Days Later audience in United States
MetricValue
Female35.7%
Male64.3%
Average age39.3
Estimated audience size7,865,312

Audience persona

The typical 28 Days Later fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for 28 Weeks Later.

Top regions in United States

Top regions ranked by reach for 28 Days Later in United States
RegionReachAffinity
California1,136,8591.31×
Texas848,0301.25×
Florida474,9510.89×
New York446,2111.02×
Illinois285,8751.09×
Pennsylvania249,0950.94×
Ohio245,8631.01×
North Carolina217,1160.92×
Georgia213,5940.88×
Michigan210,8581.03×
Washington195,0331.24×
Virginia189,4730.99×
Arizona189,0501.18×
New Jersey181,3970.91×
Tennessee157,956
Indiana152,8001.06×
Massachusetts152,1690.98×
Colorado151,2691.22×
Missouri124,5510.98×
Maryland121,6700.9×
Oregon115,6551.28×
Wisconsin112,5300.95×
Kentucky111,1611.13×
Oklahoma107,6931.23×
Minnesota105,3660.93×
South Carolina103,7330.88×
Nevada87,5191.15×
Utah86,2911.23×
Alabama84,2830.77×
Louisiana81,4530.8×
Connecticut72,5850.92×
Kansas68,1051.1×
Arkansas64,1440.99×
Iowa61,4830.95×
New Mexico48,6721.23×
Mississippi47,6210.73×
Idaho45,0211.14×
Nebraska38,1690.97×
West Virginia36,798
New Hampshire28,5600.92×
Hawaii27,7650.82×
Maine26,9860.96×
Montana23,2741.07×
Rhode Island21,8760.87×
Washington, District of Columbia19,8530.84×
Alaska18,4471.1×
Delaware16,3250.75×
South Dakota15,4280.85×
North Dakota14,8350.92×
Vermont12,1330.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 28 Days Later audience
BrandAffinityCategory
28 Weeks Later225.44×Movies & TV
Scouts Guide to the Zombie Apocalypse206.24×Movies & TV
28 Days (film)181.09×Movies & TV
Dave Batista55.09×Movies & TV
Resident Evil (film series)63.93×Movies & TV
Resident Evil Outbreak131.62×Games
Resident Evil: Revelations 2125.65×Games
I Am Legend (film)56.99×Movies & TV
Resident Evil Zero89.98×Games
Resident Evil 551.91×Games
The Walking Dead (video game)44.76×Games
Resident Evil 439.59×Games
Zombieland37.94×Movies & TV
Resident Evil 659.01×Games
Call of Duty: Ghosts42.72×Games
Justice League Heroes80.17×Games
Call of Duty: Zombies37.45×Games
Resident Evil 3: Nemesis54.14×Games
Call of Duty: Advanced Warfare33.22×Games
Resident Evil21.46×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 28 Days Later audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
Risk AppetiteTHRILL2.31
LGBTQ+ IdentityOPEN2.19
TraditionCONSERVATISM1.82
ExtroversionTHRILL1.63
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for 28 Days Later
CountryShare
United States40.2%
United Kingdom10.4%
Germany5.0%

See 28 Days Later audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 28 Days Later have in United States?

28 Days Later has an estimated audience of 7,865,312 people in United States, concentrated in California and Texas.

What is the gender split and age of 28 Days Later fans?

35.7% of 28 Days Later fans are female, 64.3% are male, with an average age of 39.3 years.

Which brands do 28 Days Later fans like most?

28 Days Later fans show strongest brand affinity for 28 Weeks Later (225.44×), Scouts Guide to the Zombie Apocalypse (206.24×), and 28 Days (film) (181.09×) over the country average.

Where do 28 Days Later fans live in United States?

28 Days Later fans in United States are most concentrated in California (reach 1,136,859), Texas (reach 848,030), and Florida (reach 474,951). These three regions account for the largest share of the active audience.

What other brands do 28 Days Later fans also like?

Beyond 28 Days Later itself, the audience over-indexes on Scouts Guide to the Zombie Apocalypse (206.24×), 28 Days (film) (181.09×), Dave Batista (55.09×), and Resident Evil (film series) (63.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 28 Days Later. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.