Rascasse Audience Intelligence

The Walking Dead (video game) Audience in United States

A data profile of the people who buy, follow and care about The Walking Dead (video game) in United States — modelled from more than twelve digital signal sources. The Walking Dead (video game) has an estimated audience of 1,875,114 people in United States.

#145among Video / Board Game in United States#314in Games

The average The Walking Dead (video game) fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jon Bernthal, 28 Days Later, Christian Serratos, with strongest over-indexing on Jon Bernthal (52.39× the country average).

Demographically, the The Walking Dead (video game) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Walking Dead (video game) fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Jon Bernthal.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Walking Dead (video game) profile in United States.

Audience size
1.9M
in United States
Gender
33.3%♀
66.7% male
Age
36.5
average years
Country rank
#14991
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Walking Dead (video game) fans

33.3% are female, 66.7% are male, average age 36.5.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for The Walking Dead (video game) audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.5
Estimated audience size1,875,114
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the The Walking Dead (video game) audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

19.9%

of the worldwide The Walking Dead (video game) audience comes from United States.

Worldwide audience distribution share by country for The Walking Dead (video game)
CountryShare
United States19.9%
Japan4.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Walking Dead (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Walking Dead (video game) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.41×
02Alabama~40K1.40×
03Kentucky~30K1.40×
04Arizona~50K1.34×
05Oklahoma~30K1.31×
06Alaska~5K1.27×
07Arkansas~20K1.26×
08Mississippi~20K1.19×
09Tennessee~40K1.17×
10Texas~200K1.13×
11Indiana~40K1.13×
12Missouri~30K1.13×
13New Mexico~10K1.13×
14Georgia~60K1.08×
15North Carolina~60K1.06×
16Kansas~20K1.06×
17Louisiana~30K1.05×
18South Carolina~30K1.04×
19Ohio~60K1.03×
20Michigan~50K1.01×
21Idaho~9K1.00×
22Iowa~20K0.99×
23Nevada~20K0.98×
24Oregon~20K0.97×
25South Dakota~4K0.97×
26North Dakota~4K0.96×
27Pennsylvania~60K0.95×
28Maine~6K0.95×
29Florida~100K0.94×
30Utah~20K0.94×
31Virginia~40K0.93×
32California~200K0.91×
33Illinois~60K0.91×
34Washington~30K0.91×
35Maryland~30K0.91×
36Nebraska~9K0.91×
37New Hampshire~7K0.90×
38Colorado~30K0.89×
39Wisconsin~20K0.88×
40New York~90K0.87×
41New Jersey~40K0.86×
42Minnesota~20K0.86×
43Montana~4K0.86×
44Delaware~4K0.86×
45Massachusetts~30K0.84×
46Rhode Island~5K0.84×
47Connecticut~20K0.82×
48Vermont~3K0.79×
49Hawaii~5K0.63×
50Washington, District of Columbia~3K0.57×
Fig. 06

Affinity by region

Affinity by region — The Walking Dead (video game), United States
0.57×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Walking Dead (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Walking Dead (video game) audience
#·InterestCategoryAffinity×
01Christian SerratosMovies & TV84.55×
02Jon BernthalMovies & TV52.39×
03Andrew LincolnMovies & TV49.82×
04Dead IslandGames48.34×
0528 Days LaterMovies & TV44.76×
06Z NationMovies & TV39.91×
07Jeffrey Dean MorganMovies & TV29.95×
08Dying LightGames29.07×
09Danai GuriraMovies & TV25.28×
10Resident Evil 4Games24.48×
11Norman ReedusMovies & TV24.12×
12Halo (series)Games12.73×
13Assassin's CreedGames7.48×
14AMC (TV channel)Movies & TV6.24×
15GameStopGames6.06×
16Massively multiplayer online gamesGames5.83×
17Real-time strategyGames5.62×
18Mobile gameGames4.78×
19PokémonGames4.14×
20GamblingGames3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Walking Dead (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Walking Dead (video game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Early Adopter MentalityPOWER1.51×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Walking Dead (video game) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
DIY MentalityTHRILL0.53×
Luxury OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Walking Dead (video game) have in United States?

The Walking Dead (video game) has an estimated audience of 1,875,114 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Walking Dead (video game) fans?

33.3% of The Walking Dead (video game) fans are female, 66.7% are male, with an average age of 36.5 years.

03

Which brands do The Walking Dead (video game) fans like most?

The Walking Dead (video game) fans show strongest brand affinity for Jon Bernthal (52.39×), 28 Days Later (44.76×), and Christian Serratos (84.55×) over the country average.

04

Where do The Walking Dead (video game) fans live in United States?

The Walking Dead (video game) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Walking Dead (video game) fans also like?

Beyond The Walking Dead (video game) itself, the audience over-indexes on 28 Days Later (44.76×), Christian Serratos (84.55×), Jeffrey Dean Morgan (29.95×), and Andrew Lincoln (49.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Walking Dead (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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