The Walking Dead (video game) Audience in United States
The Walking Dead (video game) has an estimated audience of 1,878,362 people in United States. 33.3% are female, 66.7% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Personalised Gifts, Passaic County, New Jersey, Google Photos, Grinch, Dog breed.
The average The Walking Dead (video game) fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personalised Gifts, Passaic County, New Jersey, Google Photos, with strongest over-indexing on Personalised Gifts (16.84× the country average). Demographically, the The Walking Dead (video game) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of The Walking Dead (video game) fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 36.5 |
| Estimated audience size | 1,878,362 |
Audience persona
The typical The Walking Dead (video game) fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Personalised Gifts.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 202,528 | 0.98× |
| Texas | 196,027 | 1.21× |
| Florida | 122,994 | 0.97× |
| New York | 97,588 | 0.93× |
| Georgia | 64,100 | 1.11× |
| North Carolina | 61,532 | 1.09× |
| Ohio | 60,901 | 1.05× |
| Pennsylvania | 60,882 | 0.96× |
| Illinois | 59,152 | 0.95× |
| Arizona | 52,338 | 1.36× |
| Michigan | 50,281 | 1.02× |
| Tennessee | 44,591 | 1.18× |
| Virginia | 43,841 | 0.96× |
| New Jersey | 42,685 | 0.89× |
| Indiana | 39,244 | 1.14× |
| Alabama | 36,315 | 1.38× |
| Washington | 35,649 | 0.95× |
| Missouri | 34,665 | 1.14× |
| Kentucky | 32,731 | 1.39× |
| Massachusetts | 31,899 | 0.86× |
| Maryland | 29,838 | 0.92× |
| South Carolina | 29,742 | 1.05× |
| Oklahoma | 27,589 | 1.32× |
| Colorado | 27,397 | 0.93× |
| Louisiana | 25,293 | 1.04× |
| Wisconsin | 24,987 | 0.88× |
| Minnesota | 23,921 | 0.89× |
| Oregon | 21,146 | 0.98× |
| Arkansas | 19,070 | 1.23× |
| Nevada | 17,980 | 0.99× |
| Mississippi | 17,522 | 1.13× |
| Utah | 16,316 | 0.97× |
| Kansas | 15,865 | 1.07× |
| Connecticut | 15,705 | 0.83× |
| Iowa | 15,201 | 0.98× |
| West Virginia | 11,352 | 1.3× |
| New Mexico | 10,514 | 1.12× |
| Idaho | 9,132 | 0.97× |
| Nebraska | 8,397 | 0.89× |
| Maine | 6,236 | 0.93× |
| New Hampshire | 6,149 | 0.83× |
| Hawaii | 5,033 | 0.62× |
| Rhode Island | 4,785 | 0.8× |
| Alaska | 4,756 | 1.18× |
| Montana | 4,266 | 0.82× |
| Delaware | 4,220 | 0.81× |
| South Dakota | 3,990 | 0.92× |
| North Dakota | 3,438 | 0.89× |
| Washington, District of Columbia | 3,269 | 0.58× |
| Vermont | 2,440 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personalised Gifts | 16.84× | Home & Garden |
| Passaic County, New Jersey | 20.73× | Travel & Leisure |
| Google Photos | 4.78× | Technology & Electronics |
| Grinch | 6.87× | Movies & TV |
| Dog breed | 1.81× | Pets & Animals |
| Combat sport | 1.67× | Sports |
| Monogram | 3.79× | Home & Garden |
| Urban Outfitters | 1.82× | Shopping |
| Captain America (1990 film) | 4.25× | Movies & TV |
| Grammarly | 4.37× | Business & Career |
| Kenneth Copeland Ministries | 13.64× | Politics & Society |
| Ridgewood, New Jersey | 11.94× | Travel & Leisure |
| Wikia | 2.71× | Internet & Social Media |
| Gordita | 8.52× | Food & Beverages |
| Throne of Glass | 5.53× | Literature |
| Nebraska Cornhuskers football | 2.67× | Sports |
| Winemaking | 3.17× | Food & Beverages |
| Pallet racking | 10.15× | Home & Garden |
| 3D printing | 1.7× | Technology & Electronics |
| Chili con carne | 4.92× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.27 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Social Media Usage | JOY | 1.08 |
| Individualism | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 5.5% |
| Brazil | 5.4% |
See The Walking Dead (video game) audiences in other countries
- The Walking Dead (video game) — Germany
- The Walking Dead (video game) — United Kingdom
- The Walking Dead (video game) — France
- The Walking Dead (video game) — Italy
- The Walking Dead (video game) — Spain
- The Walking Dead (video game) — Brazil
- The Walking Dead (video game) — Japan
- The Walking Dead (video game) — South Korea
- The Walking Dead (video game) — India
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Frequently asked questions
How many fans does The Walking Dead (video game) have in United States?
The Walking Dead (video game) has an estimated audience of 1,878,362 people in United States, concentrated in California and Texas.
What is the gender split and age of The Walking Dead (video game) fans?
33.3% of The Walking Dead (video game) fans are female, 66.7% are male, with an average age of 36.5 years.
Which brands do The Walking Dead (video game) fans like most?
The Walking Dead (video game) fans show strongest brand affinity for Personalised Gifts (16.84×), Passaic County, New Jersey (20.73×), and Google Photos (4.78×) over the country average.
Where do The Walking Dead (video game) fans live in United States?
The Walking Dead (video game) fans in United States are most concentrated in California (reach 202,528), Texas (reach 196,027), and Florida (reach 122,994). These three regions account for the largest share of the active audience.
What other brands do The Walking Dead (video game) fans also like?
Beyond The Walking Dead (video game) itself, the audience over-indexes on Passaic County, New Jersey (20.73×), Google Photos (4.78×), Grinch (6.87×), and Dog breed (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Walking Dead (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.