The Walking Dead (video game) Audience in United States

The Walking Dead (video game) has an estimated audience of 1,878,362 people in United States. 33.3% are female, 66.7% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Christian Serratos, Jon Bernthal, 28 Days Later, Lauren Cohan, Jeffrey Dean Morgan.

The average The Walking Dead (video game) fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christian Serratos, Jon Bernthal, 28 Days Later, with strongest over-indexing on Christian Serratos (87.77× the country average). Demographically, the The Walking Dead (video game) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of The Walking Dead (video game) fans

Demographic split for The Walking Dead (video game) audience in United States
MetricValue
Female33.3%
Male66.7%
Average age36.5
Estimated audience size1,878,362

Audience persona

The typical The Walking Dead (video game) fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Christian Serratos.

Top regions in United States

Top regions ranked by reach for The Walking Dead (video game) in United States
RegionReachAffinity
California202,5280.98×
Texas196,0271.21×
Florida122,9940.97×
New York97,5880.93×
Georgia64,1001.11×
North Carolina61,5321.09×
Ohio60,9011.05×
Pennsylvania60,8820.96×
Illinois59,1520.95×
Arizona52,3381.36×
Michigan50,2811.02×
Tennessee44,5911.18×
Virginia43,8410.96×
New Jersey42,6850.89×
Indiana39,2441.14×
Alabama36,3151.38×
Washington35,6490.95×
Missouri34,6651.14×
Kentucky32,7311.39×
Massachusetts31,8990.86×
Maryland29,8380.92×
South Carolina29,7421.05×
Oklahoma27,5891.32×
Colorado27,3970.93×
Louisiana25,2931.04×
Wisconsin24,9870.88×
Minnesota23,9210.89×
Oregon21,1460.98×
Arkansas19,0701.23×
Nevada17,9800.99×
Mississippi17,5221.13×
Utah16,3160.97×
Kansas15,8651.07×
Connecticut15,7050.83×
Iowa15,2010.98×
West Virginia11,3521.3×
New Mexico10,5141.12×
Idaho9,1320.97×
Nebraska8,3970.89×
Maine6,2360.93×
New Hampshire6,1490.83×
Hawaii5,0330.62×
Rhode Island4,7850.8×
Alaska4,7561.18×
Montana4,2660.82×
Delaware4,2200.81×
South Dakota3,9900.92×
North Dakota3,4380.89×
Washington, District of Columbia3,2690.58×
Vermont2,4400.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Walking Dead (video game) audience
BrandAffinityCategory
Christian Serratos87.77×Movies & TV
Jon Bernthal27.58×Movies & TV
28 Days Later22.66×Movies & TV
Lauren Cohan35.47×Movies & TV
Jeffrey Dean Morgan18.46×Movies & TV
Z Nation53.06×Movies & TV
Andrew Lincoln31.03×Movies & TV
Dead Island42.94×Games
GameStop5.94×Games
Mobile game4.27×Games
Dying Light26×Games
Resident Evil 418.07×Games
Superman2.34×Movies & TV
Resident Evil 220.48×Games
Fear the Walking Dead16.84×Movies & TV
Real-time strategy5.82×Games
The Last of Us7.07×Games
Planet Fitness2.75×Sports
Call of Duty5.25×Games
Until Dawn22.77×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Walking Dead (video game) audience
TraitClusterScore
Early Adopter MentalityPOWER1.5
PatriotismCONSERVATISM1.37
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.12
Social Media UsageJOY1.08
IndividualismJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for The Walking Dead (video game)
CountryShare
United States22.9%
Japan5.5%
Brazil5.4%

See The Walking Dead (video game) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does The Walking Dead (video game) have in United States?

The Walking Dead (video game) has an estimated audience of 1,878,362 people in United States, concentrated in California and Texas.

What is the gender split and age of The Walking Dead (video game) fans?

33.3% of The Walking Dead (video game) fans are female, 66.7% are male, with an average age of 36.5 years.

Which brands do The Walking Dead (video game) fans like most?

The Walking Dead (video game) fans show strongest brand affinity for Christian Serratos (87.77×), Jon Bernthal (27.58×), and 28 Days Later (22.66×) over the country average.

Where do The Walking Dead (video game) fans live in United States?

The Walking Dead (video game) fans in United States are most concentrated in California (reach 202,528), Texas (reach 196,027), and Florida (reach 122,994). These three regions account for the largest share of the active audience.

What other brands do The Walking Dead (video game) fans also like?

Beyond The Walking Dead (video game) itself, the audience over-indexes on Jon Bernthal (27.58×), 28 Days Later (22.66×), Lauren Cohan (35.47×), and Jeffrey Dean Morgan (18.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Walking Dead (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.