Z Nation Audience in United States

Z Nation logo

Z Nation has an estimated audience of 546,712 people in United States. 48.2% are female, 51.8% are male, average age 35.5. Top regions: Texas, California, Florida. Top brand affinities: Day of the Dead (2008 film), Survival film, Norman Reedus, Andrew Lincoln, Psycho (1960 film).

The average Z Nation fan in United States is 35.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Day of the Dead (2008 film), Survival film, Norman Reedus, with strongest over-indexing on Day of the Dead (2008 film) (134.68× the country average). Demographically, the Z Nation audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Z Nation fans

Demographic split for Z Nation audience in United States
MetricValue
Female48.2%
Male51.8%
Average age35.5
Estimated audience size546,712

Audience persona

The typical Z Nation fan in United States is balanced, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Day of the Dead (2008 film).

Top regions in United States

Top regions ranked by reach for Z Nation in United States
RegionReachAffinity
Texas47,1301×
California45,1060.75×
Florida27,2190.74×
New York21,6300.71×
Ohio19,5761.16×
Pennsylvania17,7350.96×
North Carolina16,5731.01×
Illinois16,5210.91×
Georgia16,1200.96×
Michigan15,4631.08×
Tennessee13,4251.22×
Washington12,9601.18×
Indiana12,9181.29×
Virginia11,4660.86×
Missouri11,0391.25×
Kentucky10,2841.5×
Oklahoma8,9861.48×
New Jersey8,4920.61×
South Carolina8,2321×
Louisiana7,9241.12×
Arizona7,8570.7×
Wisconsin7,7730.94×
Maryland7,4390.79×
Massachusetts7,2990.68×
Oregon7,2461.16×
Colorado7,1600.83×
Alabama7,1140.93×
Minnesota6,8820.88×
Arkansas6,6141.47×
Mississippi5,8781.3×
Kansas5,4141.26×
Iowa5,3961.2×
Nevada4,5640.86×
West Virginia4,3221.7×
Utah4,0030.82×
Connecticut3,8670.71×
Idaho3,1491.15×
New Mexico2,9651.08×
Nebraska2,8471.04×
Maine2,3251.19×
New Hampshire1,7930.83×
Montana1,6651.1×
Hawaii1,6560.7×
South Dakota1,3231.05×
Rhode Island1,2490.72×
Delaware1,1720.78×
North Dakota1,1130.99×
Alaska1,0450.89×
Wyoming9251.14×
Vermont8070.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Z Nation audience
BrandAffinityCategory
Day of the Dead (2008 film)134.68×Movies & TV
Survival film76.07×Movies & TV
Norman Reedus75.51×Movies & TV
Andrew Lincoln102.22×Movies & TV
Psycho (1960 film)63.34×Movies & TV
Planet Terror142.32×Movies & TV
Civilization (series)75.76×Games
Dragon (2011 film)38.17×Movies & TV
Age of Empires II: The Age of Kings74.38×Games
The Walking Dead (video game)39.91×Games
Survival horror20.83×Games
Zombieland33.35×Movies & TV
DeviantArt11.8×Internet & Social Media
Total War (series)50.08×Games
World War Z (film)33.86×Movies & TV
Fear the Walking Dead28.07×Movies & TV
Animal Kingdom (TV series)14.88×Movies & TV
Snowpiercer31.73×Movies & TV
Hard science fiction40.05×Literature
ArtStation39.08×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Z Nation audience
TraitClusterScore
ExtroversionTHRILL1.67
TraditionCONSERVATISM1.56
Risk AppetiteTHRILL1.24
Need for SecurityCONSERVATISM1.22
Early Adopter MentalityPOWER1.21
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Z Nation
CountryShare
United States27.0%
Germany10.3%
Brazil6.6%

See Z Nation audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Z Nation have in United States?

Z Nation has an estimated audience of 546,712 people in United States, concentrated in Texas and California.

What is the gender split and age of Z Nation fans?

48.2% of Z Nation fans are female, 51.8% are male, with an average age of 35.5 years.

Which brands do Z Nation fans like most?

Z Nation fans show strongest brand affinity for Day of the Dead (2008 film) (134.68×), Survival film (76.07×), and Norman Reedus (75.51×) over the country average.

Where do Z Nation fans live in United States?

Z Nation fans in United States are most concentrated in Texas (reach 47,130), California (reach 45,106), and Florida (reach 27,219). These three regions account for the largest share of the active audience.

What other brands do Z Nation fans also like?

Beyond Z Nation itself, the audience over-indexes on Survival film (76.07×), Norman Reedus (75.51×), Andrew Lincoln (102.22×), and Psycho (1960 film) (63.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Z Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.