Rascasse Audience Intelligence

Z Nation Audience in United States

A data profile of the people who buy, follow and care about Z Nation in United States — modelled from more than twelve digital signal sources. Z Nation has an estimated audience of 506,022 people in United States.

#699among TV series in United States#3191among Movie / TV Show / Series in United States#6761in Movies & TV

The average Z Nation fan in United States is 35.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Day of the Dead (2008 film), Survival film, Norman Reedus, with strongest over-indexing on Day of the Dead (2008 film) (134.68× the country average).

Demographically, the Z Nation audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Z Nation fan in United States is balanced, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Day of the Dead (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Z Nation profile in United States.

Audience size
506K
in United States
Gender
48.2%♀
51.8% male
Age
35.5
average years
Country rank
#36390
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Z Nation viewers

48.2% are female, 51.8% are male, average age 35.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Z Nation audience in United States
MetricValue
Female48.2%
Male51.8%
Average age35.5
Estimated audience size506,022
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Z Nation audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Z Nation audience comes from United States.

Worldwide audience distribution share by country for Z Nation
CountryShare
United States26.0%
Germany9.9%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Z Nation audience in United States is strongest.

Fig. 05

Top regions by affinity

Z Nation fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.73×
02Kentucky~10K1.44×
03Oklahoma~9K1.42×
04Arkansas~6K1.42×
05Mississippi~6K1.29×
06Kansas~5K1.21×
07Indiana~10K1.20×
08Missouri~10K1.19×
09Washington~10K1.16×
10Idaho~3K1.16×
11Tennessee~10K1.15×
12Iowa~5K1.15×
13Maine~2K1.15×
14Oregon~7K1.14×
15Ohio~20K1.12×
16New Mexico~3K1.11×
17Louisiana~8K1.10×
18Montana~2K1.10×
19Alaska~1K1.09×
20Alabama~8K1.07×
21South Dakota~1K1.04×
22North Dakota~1K1.04×
23Michigan~10K1.03×
24Nebraska~3K1.02×
25North Carolina~20K0.99×
26South Carolina~8K0.99×
27Texas~40K0.95×
28Pennsylvania~20K0.95×
29Vermont<1K0.95×
30Wisconsin~8K0.94×
31Georgia~20K0.92×
32New Hampshire~2K0.89×
33Delaware~1K0.88×
34Nevada~5K0.87×
35Minnesota~7K0.86×
36Illinois~20K0.85×
37Virginia~10K0.83×
38Maryland~8K0.82×
39Colorado~7K0.82×
40Utah~4K0.81×
41Rhode Island~1K0.80×
42Arizona~9K0.79×
43Hawaii~2K0.77×
44Connecticut~4K0.74×
45Florida~30K0.73×
46California~40K0.72×
47New York~20K0.69×
48Massachusetts~7K0.67×
49New Jersey~9K0.62×
50Washington, District of Columbia<1K0.60×
Fig. 06

Affinity by region

Affinity by region — Z Nation, United States
0.60×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Z Nation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Z Nation audience
#·InterestCategoryAffinity×
01Planet TerrorMovies & TV142.32×
02Day of the Dead (2008 film)Movies & TV134.68×
03Andrew LincolnMovies & TV102.22×
04Survival filmMovies & TV76.07×
05Civilization (series)Games75.76×
06Norman ReedusMovies & TV75.51×
07Psycho (1960 film)Movies & TV63.34×
08Total War (series)Games50.08×
09Merlin (TV series)Movies & TV48.35×
10Hard science fictionLiterature40.05×
11The Walking Dead (video game)Games39.91×
12Dragon (2011 film)Movies & TV38.17×
13World War Z (film)Movies & TV33.86×
14ZombielandMovies & TV33.35×
15SnowpiercerMovies & TV31.73×
16Excalibur (film)Movies & TV30.58×
17Fear the Walking DeadMovies & TV28.07×
18Survival horrorGames20.83×
19Animal Kingdom (TV series)Movies & TV14.88×
20DeviantArtInternet & Social Media11.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Z Nation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Z Nation audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Convenience OrientationPREMIUM1.13×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Z Nation audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Z Nation have in United States?

Z Nation has an estimated audience of 506,022 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Z Nation viewers?

48.2% of Z Nation fans are female, 51.8% are male, with an average age of 35.5 years.

03

Which brands do Z Nation fans like most?

Z Nation fans show strongest brand affinity for Day of the Dead (2008 film) (134.68×), Survival film (76.07×), and Norman Reedus (75.51×) over the country average.

04

Where do Z Nation fans live in United States?

Z Nation fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Z Nation fans also like?

Beyond Z Nation itself, the audience over-indexes on Survival film (76.07×), Norman Reedus (75.51×), Andrew Lincoln (102.22×), and Psycho (1960 film) (63.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Z Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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