Rascasse Audience Intelligence

Hard science fiction Audience in United States

A data profile of the people who buy, follow and care about Hard science fiction in United States — modelled from more than twelve digital signal sources. Hard science fiction has an estimated audience of 745,369 people in United States.

#63among Literary genre in United States#9802among Topic in United States#642in Literature

The average Hard science fiction fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spaceballs, Isaac Asimov, Doctor Stranger, with strongest over-indexing on Spaceballs (31.9× the country average).

Demographically, the Hard science fiction audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hard science fiction fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Spaceballs.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard science fiction profile in United States.

Audience size
745K
in United States
Gender
30.7%♀
69.3% male
Age
42.4
average years
Country rank
#28747
Topic in United States
Fig. 01

Search interest · 12-month trend

+153%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard science fiction fans

30.7% are female, 69.3% are male, average age 42.4.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Hard science fiction audience in United States
MetricValue
Female30.7%
Male69.3%
Average age42.4
Estimated audience size745,369
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Hard science fiction audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4921%
50+31%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Hard science fiction audience comes from United States.

Worldwide audience distribution share by country for Hard science fiction
CountryShare
United States36.7%
Brazil19.9%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard science fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard science fiction fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.24×
02Vermont~2K1.23×
03North Dakota~2K1.20×
04South Dakota~2K1.16×
05Washington~20K1.13×
06Oregon~9K1.10×
07Montana~2K1.10×
08Delaware~2K1.09×
09Rhode Island~3K1.07×
10Maine~3K1.06×
11New Hampshire~3K1.05×
12Idaho~4K1.04×
13West Virginia~4K1.02×
14Colorado~10K1.01×
15Hawaii~3K1.01×
16Utah~7K1.00×
17Washington, District of Columbia~2K1.00×
18Nebraska~4K0.99×
19Massachusetts~10K0.98×
20New Mexico~4K0.98×
21Kansas~6K0.97×
22Arkansas~6K0.96×
23Mississippi~6K0.95×
24Kentucky~9K0.94×
25Iowa~6K0.94×
26Missouri~10K0.93×
27Minnesota~10K0.93×
28Wisconsin~10K0.92×
29Oklahoma~8K0.92×
30Connecticut~7K0.92×
31Virginia~20K0.91×
32Maryland~10K0.90×
33Louisiana~9K0.90×
34Nevada~6K0.89×
35Alabama~9K0.88×
36California~70K0.87×
37Arizona~10K0.87×
38Tennessee~10K0.87×
39Indiana~10K0.87×
40South Carolina~10K0.86×
41Michigan~20K0.85×
42Illinois~20K0.84×
43Ohio~20K0.84×
44Pennsylvania~20K0.83×
45North Carolina~20K0.83×
46Georgia~20K0.82×
47New York~30K0.81×
48New Jersey~20K0.80×
49Texas~40K0.70×
50Florida~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Hard science fiction, United States
0.69×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard science fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard science fiction audience
#·InterestCategoryAffinity×
01Z NationMovies & TV40.05×
02Isaac AsimovLiterature36.47×
03Dan BrownLiterature33.82×
04SpaceballsMovies & TV31.90×
05John CleeseMovies & TV23.03×
06Doctor StrangerMovies & TV22.69×
07StargateMovies & TV19.87×
08Battlestar GalacticaMovies & TV19.25×
09Blade RunnerMovies & TV15.66×
10Extraterrestrial lifePolitics & Society9.80×
11Graphic novelLiterature9.67×
12Supernatural (U.S. TV series)Movies & TV8.50×
13GoodreadsLiterature8.12×
14Amazon KindleLiterature8.05×
15Young-adult fictionLiterature7.90×
16Dylan O'BrienMovies & TV6.90×
17E-book readersTechnology & Electronics5.13×
18RedditInternet & Social Media3.10×
19CNNMovies & TV2.37×
20Donald TrumpPolitics & Society2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard science fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard science fiction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
IndividualismJOY1.96×
TraditionCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard science fiction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.67×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard science fiction have in United States?

Hard science fiction has an estimated audience of 745,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hard science fiction fans?

30.7% of Hard science fiction fans are female, 69.3% are male, with an average age of 42.4 years.

03

Which brands do Hard science fiction fans like most?

Hard science fiction fans show strongest brand affinity for Spaceballs (31.9×), Isaac Asimov (36.47×), and Doctor Stranger (22.69×) over the country average.

04

Where do Hard science fiction fans live in United States?

Hard science fiction fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hard science fiction fans also like?

Beyond Hard science fiction itself, the audience over-indexes on Isaac Asimov (36.47×), Doctor Stranger (22.69×), Dan Brown (33.82×), and Graphic novel (9.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Hard science fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard science fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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