Hard science fiction Audience in United States

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Hard science fiction has an estimated audience of 745,369 people in United States. 30.7% are female, 69.3% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Home staging, Israel, JamBase, Electrolyte, Nebraska Cornhuskers football.

The average Hard science fiction fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home staging, Israel, JamBase, with strongest over-indexing on Home staging (7.39× the country average). Demographically, the Hard science fiction audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Hard science fiction fans

Demographic split for Hard science fiction audience in United States
MetricValue
Female30.7%
Male69.3%
Average age42.4
Estimated audience size745,369

Audience persona

The typical Hard science fiction fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Hard science fiction in United States
RegionReachAffinity
California71,1170.87×
Texas37,8850.59×
New York32,7310.79×
Florida25,7850.51×
Washington17,6981.18×
Illinois17,2090.69×
Pennsylvania17,0370.68×
North Carolina15,8000.7×
Virginia15,6050.86×
Ohio15,1840.66×
Georgia14,2980.62×
Michigan14,0160.72×
Massachusetts13,0540.89×
Arizona11,3200.74×
Missouri10,9710.91×
Colorado10,8250.92×
Tennessee10,4780.7×
New Jersey10,2420.54×
Maryland9,2660.72×
Indiana9,2420.68×
Oregon9,1741.07×
Minnesota8,7930.82×
Wisconsin8,4740.76×
Kentucky7,6860.82×
Utah6,3330.95×
Alabama6,1460.59×
Oklahoma5,7730.7×
Kansas5,6630.96×
Louisiana5,5600.58×
South Carolina5,5070.49×
Connecticut5,4590.73×
Mississippi4,6900.76×
Iowa4,5270.74×
Arkansas4,5140.74×
Idaho4,1711.12×
Nevada3,8720.54×
West Virginia3,8721.12×
Alaska3,8642.42×
New Hampshire3,7221.27×
Nebraska3,6450.98×
Hawaii3,4161.07×
Montana3,3681.63×
New Mexico3,3670.9×
Maine3,3351.25×
South Dakota3,3251.93×
North Dakota3,2372.11×
Delaware3,2191.57×
Wyoming3,1322.83×
Rhode Island3,0811.3×
Vermont3,0302.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hard science fiction audience
BrandAffinityCategory
Home staging7.39×Home & Garden
Israel2.83×Travel & Leisure
JamBase13.61×Music & Radio
Electrolyte5.25×Health
Nebraska Cornhuskers football3.72×Sports
Jerry Savelle34.87×Literature
Minnesota1.61×Travel & Leisure
Nationality1.83×Politics & Society
The Nice Guys6.73×Movies & TV
Jesse Plemons2.75×Movies & TV
Throne of Glass5.65×Literature
Jingoism1.66×Politics & Society
Nebraska2.08×Travel & Leisure
Personalised Gifts3.35×Home & Garden
Jezebel (film)5.12×Movies & TV
Wikia2.41×Internet & Social Media
Elsword11.4×Games
Google Photos1.73×Technology & Electronics
The Halal Guys4.54×Food & Beverages
Captain America (1990 film)3.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hard science fiction audience
TraitClusterScore
PatriotismCONSERVATISM1.99
LGBTQ+ IdentityOPEN1.88
TraditionCONSERVATISM1.78
MindfulnessBALANCE1.47
Community OrientationOPEN1.47
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Hard science fiction
CountryShare
United States36.7%
Brazil19.9%
United Kingdom6.8%

See Hard science fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Hard science fiction have in United States?

Hard science fiction has an estimated audience of 745,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Hard science fiction fans?

30.7% of Hard science fiction fans are female, 69.3% are male, with an average age of 42.4 years.

Which brands do Hard science fiction fans like most?

Hard science fiction fans show strongest brand affinity for Home staging (7.39×), Israel (2.83×), and JamBase (13.61×) over the country average.

Where do Hard science fiction fans live in United States?

Hard science fiction fans in United States are most concentrated in California (reach 71,117), Texas (reach 37,885), and New York (reach 32,731). These three regions account for the largest share of the active audience.

What other brands do Hard science fiction fans also like?

Beyond Hard science fiction itself, the audience over-indexes on Israel (2.83×), JamBase (13.61×), Electrolyte (5.25×), and Nebraska Cornhuskers football (3.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard science fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.