Dan Brown Audience in United States

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Dan Brown has an estimated audience of 762,980 people in United States. 58.8% are female, 41.2% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: The Da Vinci Code, Angels & Demons, The Lost Symbol, Clive Cussler, Women's fiction.

The average Dan Brown fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Da Vinci Code, Angels & Demons, The Lost Symbol, with strongest over-indexing on The Da Vinci Code (171.05× the country average). Demographically, the Dan Brown audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Dan Brown fans

Demographic split for Dan Brown audience in United States
MetricValue
Female58.8%
Male41.2%
Average age44.4
Estimated audience size762,980

Audience persona

The typical Dan Brown fan in United States is more female, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for The Da Vinci Code.

Top regions in United States

Top regions ranked by reach for Dan Brown in United States
RegionReachAffinity
California83,7261×
Texas52,5130.8×
Florida47,3820.92×
New York45,9841.08×
Illinois25,1780.99×
Pennsylvania24,3390.95×
Ohio23,0810.98×
Massachusetts22,2271.48×
North Carolina21,3660.93×
Georgia19,5240.83×
Virginia19,4001.04×
New Jersey19,2550.99×
Michigan18,7860.94×
Washington18,5471.21×
Colorado15,0141.25×
Arizona14,1800.91×
Tennessee13,4430.88×
Maryland13,0711×
Indiana12,7100.91×
Missouri12,3101×
Wisconsin11,6971.02×
Minnesota10,9511×
Oregon10,0921.15×
South Carolina9,7950.85×
Connecticut8,8541.16×
New Hampshire8,7332.9×
Alabama7,9020.74×
Kentucky7,8590.82×
Utah7,8411.15×
Louisiana7,1970.73×
Oklahoma6,7240.79×
Nevada6,4230.87×
Kansas5,6070.93×
Iowa5,3020.84×
Arkansas4,8470.77×
Idaho4,4531.16×
Maine4,1461.52×
New Mexico3,4780.91×
Mississippi3,3800.54×
Nebraska3,3380.87×
Washington, District of Columbia3,1991.39×
Hawaii2,9580.9×
West Virginia2,5700.72×
Rhode Island2,4541.01×
Montana2,0870.99×
Vermont1,6861.26×
Delaware1,6740.8×
South Dakota1,4080.8×
Alaska1,3440.82×
North Dakota1,1870.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dan Brown audience
BrandAffinityCategory
The Da Vinci Code171.05×Movies & TV
Angels & Demons118.92×Movies & TV
The Lost Symbol140×
Clive Cussler128.29×Literature
Women's fiction15.52×Literature
Warriors (novel series)8.82×Literature
Contemporary romance11.13×Literature
The Gilded Age6.64×Movies & TV
James Rollins136.76×Literature
Brandon Sanderson31.25×Literature
Linda Cardellini14.4×Movies & TV
Agatha Christie26.13×Literature
Michael Crichton36.92×Literature
Papyrus6.62×Politics & Society
Literary fiction22.95×Literature
Historical mystery36.09×Literature
Minority Report (film)21.67×Movies & TV
Crime fiction8.13×Literature
The Da Vinci Code (film)37.13×Movies & TV
Jason Bourne31.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dan Brown audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL2.05
MindfulnessBALANCE1.61
TraditionCONSERVATISM1.55
IndulgenceJOY1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Dan Brown
CountryShare
United States14.3%
Italy12.0%
Germany8.9%

See Dan Brown audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Dan Brown have in United States?

Dan Brown has an estimated audience of 762,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Dan Brown fans?

58.8% of Dan Brown fans are female, 41.2% are male, with an average age of 44.4 years.

Which brands do Dan Brown fans like most?

Dan Brown fans show strongest brand affinity for The Da Vinci Code (171.05×), Angels & Demons (118.92×), and The Lost Symbol (140×) over the country average.

Where do Dan Brown fans live in United States?

Dan Brown fans in United States are most concentrated in California (reach 83,726), Texas (reach 52,513), and Florida (reach 47,382). These three regions account for the largest share of the active audience.

What other brands do Dan Brown fans also like?

Beyond Dan Brown itself, the audience over-indexes on Angels & Demons (118.92×), The Lost Symbol (140×), Clive Cussler (128.29×), and Women's fiction (15.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.