A data profile of the people who buy, follow and care about Dan Brown in United States — modelled from more than twelve digital signal sources. Dan Brown has an estimated audience of 751,993 people in United States.
The average Dan Brown fan in United States is 44.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include The Da Vinci Code, Angels & Demons, The Lost Symbol, with strongest over-indexing on The Da Vinci Code (171.05× the country average).
Demographically, the Dan Brown audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dan Brown fan in United States is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for The Da Vinci Code.
The key figures that characterise the Dan Brown profile in United States.
58.8% are female, 41.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.4 |
| Estimated audience size | 751,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 10% | |
| 30-39 | 11% | |
| 40-49 | 15% | |
| 50+ | 44% |
Where the Dan Brown audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~9K | 2.95× | |
| 02 | Massachusetts | ~20K | 1.50× | |
| 03 | Maine | ~4K | 1.48× | |
| 04 | Vermont | ~2K | 1.45× | |
| 05 | Washington, District of Columbia | ~3K | 1.38× | |
| 06 | Colorado | ~10K | 1.25× | |
| 07 | Connecticut | ~9K | 1.23× | |
| 08 | Washington | ~20K | 1.19× | |
| 09 | Utah | ~8K | 1.17× | |
| 10 | Oregon | ~10K | 1.12× | |
| 11 | Virginia | ~20K | 1.11× | |
| 12 | New York | ~50K | 1.09× | |
| 13 | Idaho | ~4K | 1.09× | |
| 14 | Montana | ~2K | 1.04× | |
| 15 | Rhode Island | ~2K | 1.03× | |
| 16 | Wisconsin | ~10K | 1.00× | |
| 17 | Minnesota | ~10K | 1.00× | |
| 18 | Maryland | ~10K | 0.99× | |
| 19 | California | ~80K | 0.97× | |
| 20 | Illinois | ~20K | 0.97× | |
| 21 | New Jersey | ~20K | 0.97× | |
| 22 | Hawaii | ~3K | 0.95× | |
| 23 | New Mexico | ~4K | 0.94× | |
| 24 | Alaska | ~2K | 0.94× | |
| 25 | Pennsylvania | ~20K | 0.92× | |
| 26 | Ohio | ~20K | 0.91× | |
| 27 | Iowa | ~6K | 0.91× | |
| 28 | Delaware | ~2K | 0.91× | |
| 29 | Michigan | ~20K | 0.90× | |
| 30 | Missouri | ~10K | 0.90× | |
| 31 | Kansas | ~5K | 0.89× | |
| 32 | North Carolina | ~20K | 0.88× | |
| 33 | Indiana | ~10K | 0.88× | |
| 34 | South Dakota | ~2K | 0.88× | |
| 35 | Florida | ~40K | 0.87× | |
| 36 | Arizona | ~10K | 0.87× | |
| 37 | Nebraska | ~3K | 0.87× | |
| 38 | North Dakota | ~1K | 0.86× | |
| 39 | Tennessee | ~10K | 0.84× | |
| 40 | South Carolina | ~10K | 0.84× | |
| 41 | Kentucky | ~8K | 0.81× | |
| 42 | Nevada | ~6K | 0.80× | |
| 43 | West Virginia | ~3K | 0.80× | |
| 44 | Georgia | ~20K | 0.79× | |
| 45 | Arkansas | ~5K | 0.78× | |
| 46 | Oklahoma | ~6K | 0.76× | |
| 47 | Texas | ~50K | 0.74× | |
| 48 | Louisiana | ~7K | 0.74× | |
| 49 | Alabama | ~8K | 0.72× | |
| 50 | Mississippi | ~4K | 0.66× |
The strongest cross-interests of the Dan Brown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Da Vinci Code | Movies & TV | 171.05× | ||
| 02 | The Lost Symbol | Book / Manga / Comic | 140.00× | ||
| 03 | James Rollins | Literature | 136.76× | ||
| 04 | Clive Cussler | Literature | 128.29× | ||
| 05 | Angels & Demons | Movies & TV | 118.92× | ||
| 06 | Michael Crichton | Literature | 36.92× | ||
| 07 | Historical mystery | Literature | 36.09× | ||
| 08 | Karin Slaughter | Literature | 33.00× | ||
| 09 | Brandon Sanderson | Literature | 31.25× | ||
| 10 | Lee Child | Literature | 28.95× | ||
| 11 | Agatha Christie | Literature | 26.13× | ||
| 12 | Literary fiction | Literature | 22.95× | ||
| 13 | Minority Report (film) | Movies & TV | 21.67× | ||
| 14 | Women's fiction | Literature | 15.52× | ||
| 15 | Linda Cardellini | Movies & TV | 14.40× | ||
| 16 | Contemporary romance | Literature | 11.13× | ||
| 17 | Warriors (novel series) | Literature | 8.82× | ||
| 18 | Crime fiction | Literature | 8.13× | ||
| 19 | The Gilded Age | Movies & TV | 6.64× | ||
| 20 | Papyrus | Politics & Society | 6.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.70× | |
| Spirituality | BALANCE | 1.67× | |
| Tradition | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.90× |
Dan Brown has an estimated audience of 751,993 people in United States, concentrated in California and Texas.
58.8% of Dan Brown fans are female, 41.2% are male, with an average age of 44.4 years.
Dan Brown fans show strongest brand affinity for The Da Vinci Code (171.05×), Angels & Demons (118.92×), and The Lost Symbol (140×) over the country average.
Dan Brown fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Dan Brown itself, the audience over-indexes on Angels & Demons (118.92×), The Lost Symbol (140×), Clive Cussler (128.29×), and Women's fiction (15.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dan Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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