Historical mystery Audience in United States

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Historical mystery has an estimated audience of 808,761 people in United States. 71.6% are female, 28.4% are male, average age 48.9. Top regions: California, Texas, New York. Top brand affinities: Nationality, Minnesota, Steampunk, University of Oklahoma College of Medicine, Throne of Glass.

The average Historical mystery fan in United States is 48.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Minnesota, Steampunk, with strongest over-indexing on Nationality (6.26× the country average). Demographically, the Historical mystery audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Historical mystery fans

Demographic split for Historical mystery audience in United States
MetricValue
Female71.6%
Male28.4%
Average age48.9
Estimated audience size808,761

Audience persona

The typical Historical mystery fan in United States is more female, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Historical mystery in United States
RegionReachAffinity
California54,6500.61×
Texas42,8480.62×
New York32,2790.71×
Florida29,2260.53×
Illinois27,6291.03×
Pennsylvania24,6980.91×
Ohio18,1390.73×
North Carolina17,7330.73×
Virginia17,6240.89×
Michigan16,1560.76×
Georgia15,4500.62×
New Mexico14,7773.64×
Washington14,6880.91×
Massachusetts14,4200.9×
Missouri13,4781.03×
Indiana13,4010.91×
Tennessee12,5220.77×
New Jersey11,6620.57×
Colorado11,1890.88×
Arizona11,1520.68×
Kentucky10,6901.05×
Wisconsin10,1620.84×
Minnesota9,9240.86×
Alabama9,5080.84×
Maryland8,6600.62×
Oregon8,3720.9×
South Carolina7,9350.65×
Oklahoma7,3390.82×
Utah6,3510.88×
Nebraska6,0771.5×
Connecticut6,0670.75×
Louisiana5,7080.55×
Kansas5,1530.81×
Iowa5,1370.77×
Arkansas4,8030.72×
West Virginia4,7421.26×
Mississippi4,3930.66×
New Hampshire4,1371.3×
Idaho4,1211.02×
Alaska3,3401.93×
Hawaii3,1990.92×
Nevada3,1240.4×
Montana2,9121.3×
South Dakota2,8741.54×
North Dakota2,7991.68×
Wyoming2,7082.26×
Rhode Island2,6631.03×
Maine2,6620.92×
Vermont2,6191.84×
Delaware2,3851.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Historical mystery audience
BrandAffinityCategory
Nationality6.26×Politics & Society
Minnesota2.23×Travel & Leisure
Steampunk5.54×Fashion & Accessoires
University of Oklahoma College of Medicine72.96×Business & Career
Throne of Glass7.46×Literature
JamBase11.27×Music & Radio
Jingoism2.09×Politics & Society
Nebraska Cornhuskers football3.31×Sports
Home staging4.72×Home & Garden
Non-celiac gluten sensitivity9.61×Health
Israel1.78×Travel & Leisure
Strategic human resource planning6.94×Business & Career
Home Bargains8.64×Shopping
Pillow1.55×Home & Garden
Creative Machine Embroidery13.85×Home & Garden
Hawaiian quilt25.85×Fashion & Accessoires
Urban horticulture2.33×Home & Garden
Jeep Wagoneer3.66×Cars & Mobility
The Halal Guys4.15×Food & Beverages
Buying and Selling Real Estate4.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Historical mystery audience
TraitClusterScore
PatriotismCONSERVATISM2.07
SpiritualityBALANCE1.94
TraditionCONSERVATISM1.66
Family OrientationCONSERVATISM1.57
CreativityOPEN1.54
MindfulnessBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Historical mystery
CountryShare
United States39.2%
United Kingdom11.3%
France9.2%

See Historical mystery audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Historical mystery have in United States?

Historical mystery has an estimated audience of 808,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Historical mystery fans?

71.6% of Historical mystery fans are female, 28.4% are male, with an average age of 48.9 years.

Which brands do Historical mystery fans like most?

Historical mystery fans show strongest brand affinity for Nationality (6.26×), Minnesota (2.23×), and Steampunk (5.54×) over the country average.

Where do Historical mystery fans live in United States?

Historical mystery fans in United States are most concentrated in California (reach 54,650), Texas (reach 42,848), and New York (reach 32,279). These three regions account for the largest share of the active audience.

What other brands do Historical mystery fans also like?

Beyond Historical mystery itself, the audience over-indexes on Minnesota (2.23×), Steampunk (5.54×), University of Oklahoma College of Medicine (72.96×), and Throne of Glass (7.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Historical mystery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.